A Real Change of Heart or Just More Smoke and Mirrors
Earlier this week, it was announced that Tor/Forge was going to go DRM-free by July 2012. Normally, I’d view such news as very good news indeed. However, I’ll admit I’m still playing Scrooge about it. Maybe it’s because of who owns Tor/Forge — Macmillan. You remember them. They are one of the Big 6, those major publishing houses that believed it was better for their companies to adopt the agency pricing model and make LESS money just because it might stick it to Amazon. Macmillan is also one of the five publishers, along with Apple, to be sued by the Department of Justice for price fixing.
Anyway, here’s what Tom Doherty had to say: Our authors and readers have been asking for this for a long time. They’re a technically sophisticated bunch, and DRM is a constant annoyance to them. It prevents them from using legitimately-purchased e-books in perfectly legal ways, like moving them from one kind of e-reader to another.
While I have to admit, it’s nice to see that Doherty and company finally realize that DRM is “a constant annoyance”, there is one thing I find glaringly absent from his comment or from the TOR announcement: a decrease in price. Remember, the application of DRM has been a convenient excuse for publishers charging higher prices for their books because DRM is expensive. So, if they are going to do away with DRM, will they be lowering prices? Somehow, I’m not holding my breath.
Another point of irritation comes from reading the Publishers Weekly article about the TOR announcement. It’s no secret that I am an e-book fan. I wouldn’t work for an electronic press if I wasn’t. It should also come as no surprise that I have brand loyalty to Baen. Under Jim Baen’s leadership, Baen pioneered the e-book industry. Toni Weisskopf has continued and expanded the work Jim began. Yet the only publishers PW mentions in the article are those who once had DRM and dropped it, not those — like Baen — that recognized from the outset what a bad idea DRM happens to be.
One more point about all this: don’t get too excited about the announcement. Macmillan has not yet expanded the announcement to other imprints/houses under its umbrella. In other words, St. Martins and Henry Holt, among others, will continue to add DRM to their titles. In other words, this is an experiment. Macmillan is trying to see how much of an impact removing DRM will have on its sales. My fear is that the experiment is already set up to fail. If TOR doesn’t lower its prices, there will be no dramatic increase in sales. If there is no dramatic increase in sales, I doubt (and that’s putting it mildly) Macmillan will decide to remove DRM from its other titles.
Maybe I’m being overly pessimistic. What do you think?
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Now for the promotional spiel. Nocturnal Origins (Book 1 of the Nocturnal Lives Series) can be purchased through Amazon. Nocturnal Serenade (Book 2) and Nocturnal Haunts (a novella set in the Nocturnal Lives world) can be purchased through Amazon, Barnes & Noble and the Naked Reader Press webstore. And, because RES rightfully chastised me for not making it clear in yesterday’s promotional post, authors get a larger slice of the pie if you buy your copies from the NRP store. Finally, as always, there is no DRM added to any of the Naked Reader Press titles.