Category Archives: PROMOTION

Promo Post Redux

I’ll admit it. I’m head down, fingers on keyboard and pushing through a major rewrite on the work-in-progress. That means my brain isn’t allowing me to come up for air, much less to think about anything to blog about. So, here is a promo post for some of the titles your resident mad geniuses (genii?) have out.

Tom

by Dave Freer

Tom is a cat in trouble. The worst possible kind of trouble: he’s been turned into a human. Transformed by an irascible old magician in need of a famulus — a servant and an assistant, Tom is as good at being a servant as a cat ever is. The assistant part is more to Tom’s taste: he rather fancies impressing the girl cats and terrorizing the other toms by transforming himself into a tiger. But the world of magic, a vanished and cursed princess, and a haunted skull, and a demon in the chamber-pot, to say nothing of conspiring wizards and the wickedest witch in the west, all seem to be out to kill Tom. He is a cat coming to terms with being a boy, dealing with all this. He has a raven and a cheese as… sort of allies.

And of course there is the princess.

If you were looking for ‘War and Peace’ this is the wrong book for you. It’s a light-hearted and gently satirical fantasy, full of terrible puns and… cats.

***

Dagger of Elanna (Sword of the Gods Book 2)

by Amanda S. Green

Plots form, betrayals are planned and war nears.

Cait Hawkener has come to accept she might never remember her life before that terrible morning almost two years ago when she woke in the slavers’ camp. That life is now behind her, thanks to Fallon Mevarel and the Order of Arelion. Now a member of the Order, Cait has pledged her life to making sure no one else falls victim as she did.

But danger once more grows, not only for Cait but to those she calls friends. Evil no longer hides in the shadows and conspirators grow bold as they move against the Order and those who look to it for protection. When Cait accepts the call to go to the aid of one of the Order’s allies, she does not know she is walking into the middle of conspiracy and betrayal, the roots of which might help answer some of the questions about her own past.

***

A French Polished Murder (Daring Finds Mysteries Book 2)

by Elise Hyatt (Sarah A. Hoyt)

When Dyce Dare decides to refinish a piano as a gift for her boyfriend, Cas Wolfe, the last thing she expects is to stumble on an old letter that provides a clue to an older murder. She thinks her greatest problems in life are that her friend gave her son a toy motorcycle, and that her son has become unaccountably attached to a neurotic black cat named Pythagoras. She is not prepared for forgotten murder to reach out and threaten her and everything she loves, including her parents’ mystery bookstore.

Originally published by Prime Crime.

***

Impaler

by Kate Paulk

Impaler by Kate Paulk revisits the tale of Vlad Dracul, also known as Vlad Tepes and Vlad the Impaler. This is the tale of historical fact mixed with fiction and a touch of fantasy. But this is most definitely not the tired tale of vampires skulking in the night, lying in wait for innocent victims. Impaler tells the tale of a man devoted to family and country, cursed and looking for redemption.

December, 1476. The only man feared by the all-conquering Ottoman Sultan battles to reclaim his throne. If he falls all of Europe lies open to the Ottoman armies. If he succeeds…

His army is outnumbered and outclassed, his country is tiny, and he is haunted by a terrible curse. But Vlad Draculea will risk everything on one almost impossible chance to free his people from the hated Ottoman Empire.

***

Jade Star (Tanager) (Volume 1)

by Cedar Sanderson

Jade is determined to die. She is old, and useless, when she points her tiny subspace craft at the cold stars. She wakes up in the care of others who refuse to grant her death, and instead give her a new mission in life.

Jade isn’t happy, and she only gets angrier when she learns that her mysterious new home hides a horrible secret. It’s time for this old lady to kick butt and take names. Aliens, death, destruction… nothing trumps the fierce old woman who is protecting her family.

A Tanager Novella

***

The Chaplain’s War

by Brad Torgersen

The mantis cyborgs: insectlike, cruel, and determined to wipe humanity from the face of the galaxy.

The Fleet is humanity’s last chance: a multi-world, multi-national task force assembled to hold the line against the aliens’ overwhelming technology and firepower. Enter Harrison Barlow, who like so many young men of wars past, simply wants to serve his people and partake of the grand adventure of military life. Only, Harrison is not a hot pilot, nor a crack shot with a rifle. What good is a Chaplain’s Assistant in the interstellar battles which will decide the fate of all?

More than he thinks. Because while the mantis insectoids are determined to eliminate the human threat to mantis supremacy, they remember the errors of their past. Is there the slightest chance that humans might have value? Especially since humans seem to have the one thing the mantes explicitly do not: an innate ability to believe in what cannot be proven nor seen God. Captured and stranded behind enemy lines, Barlow must come to grips with the fact that he is not only bargaining for his own life, but the lives of everyone he knows and loves. And so he embarks upon an improbable gambit, determined to alter the course of the entire war.

***

Rocky Mountain Retribution (The Ames Archives Book 2)

by Peter Grant

In the post-Civil War West, the railroads are expanding, the big money men are moving in, and the politicians they are buying make it difficult for a man to stand alone on his own. So, Walt Ames moves his wife, his home and his business from Denver to Pueblo. The railroads are bringing new opportunities to Colorado Territory, and he’s going to take full advantage of them.

Ambushed on their way south, Walt and his men uncover a web of corruption and crime to rival anything in the big city. And rough justice, Western-style, sparks a private war between Walt and some of the most dangerous killers he’s ever encountered, a deadly war in which neither friends nor family are spared.

Across the mountains and valleys of the southern Rocky Mountains, Walt and his men hunt for the ruthless man at the center of the web. Retribution won’t be long delayed… and it cannot be denied.

***

Scaling The Rim

by Dorothy Grant

Never underestimate the power of a competent tech.

When Annika Danilova arrived at the edge of the colony’s crater to install a weather station, she knew the mission had been sabotaged from the start. The powers that be sent the wrong people, underequipped, and antagonized their supporting sometimes-allies. The mission was already slated for unmarked graves and an excuse for war…

But they hadn’t counted on Annika allying with the support staff, or the sheer determination of their leader, Captain Restin, to accomplish the mission. Together, they will overcome killing weather above and traitors within to fight for the control of the planet itself!

***

Wraithkin (The Kin Wars Saga Book 1)

by Jason Cordova

How far would a man go to protect those he loved? For Gabriel Espinoza, the answer was simple: to the ends of the universe.

When a failed genetic test ruins his life, Gabriel and his fiancée prepare to run to a world where the laws aren’t as strict. There they could remain, in peace, for the remainder of their days, their love unspoiled by the strict regime which controls the Dominion of Man.

But Fate is a cruel, fickle mistress.

Torn from the only woman he had ever loved, Gabriel is prepared to burn the galaxy to get her back.

How far would a man go to protect the empire he was sworn to uphold? For Andrew Espinoza, the answer was a bit more complicated.

Torn between family loyalty and his duty to his country, Andrew must infiltrate a rich and powerful clan to determine if they are plotting against the Dominion of Man, but while undercover he discovers something far darker and more dangerous is lurking in the shadows, and he is the only man who can stop it.

But Fate is a cruel, fickle mistress.

How far will Andrew go to ensure the success of his mission?

One brother must save himself; the other must save the universe. But can either survive long enough to achieve their goal?

***

First Posting (The Directorate Book 4)

by Pam Uphoff

A Novella. Fourth book of The Directorate series.

Three shiny bright graduates head for their first postings. They all want to get on Teams, to explore across the dimensions. But Ebsa finds himself behind a desk, and Paer’s a nurse’s assistant in the hospital.

They are both determined to earn a spot on a team.

Ra’d is the only one who’s gone straight to teams . . . but an Action Team? Well, no doubt their reputations are exaggerated. All he has to do is fit in and enjoy the work.

***

Tales of the Unquiet Gods

by David Pascoe

Unearthly darkness stalks the streets of Manhattan. Glowing eyes haunt forgotten tunnels. In the daylight, inhuman shadows grow ever deeper and … hungry.

Six are chosen to confront this gnawing evil, and given help from an unexpected power. Hunting them come walking shadows and fallen godlings, abominations and darkling creations seeking to devour their very souls.

Follow a busker, a bouncer, a homeless vet, and a cop as they the battle the darkness without and the despair within, for the fate of the city and the souls of those they love.

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Filed under AMANDA, PROMOTION

Think before hitting enter

For the longest time, writers were told there were several things you didn’t talk about in public: politics and religion. Publishers and agents didn’t want you to for fear you might alienate potential readers. Going hand-in-hand with that was the unwritten rule that you didn’t attack or criticize another author in public. After all, the time might come when you and that author shared an agent or a publisher. Then there was the potential of alienating fans of that author, fans who might have become your fans. In other words, writers were expected to basically act as if they were sitting down to Sunday dinner with the family when it came to what face they presented to the reading public.

I’m not going to talk about writers and politics, except possibly as a side issue today. This post is about stopping and thinking about how what you do will impact fans and potential fans. Why? Because over the last few weeks, I’ve seen more examples of writers behaving badly than I want to think about. The last few days especially have been rife with examples. Several, unfortunately, stood out because they can negatively impact not just the authors involved but all indie authors.

Let’s face it, as indies, we face an uphill battle until we start making a name for ourselves. Even then, we have to continue working hard to not only court our readers but put out a quality product. I daresay most of us don’t want to be labelled as the next Norman B., an author who will take exception to anything he feels is a negative review of his work. We don’t want to be painted with the same brush as those who plagiarize work by other authors or those who don’t believe an editor and proofreader would help improve their work.

We have to not only put out the best work possible, we have to worry about making sure we have cover art that is 1) duly licensed or purchased and 2) reads well for the genre and in thumbnail. We have to make sure our blurbs are the best they can be. We have to promote our own work as well — something traditionally published authors also have to do because traditional publishers aren’t spending as much per title on promotion as they used to.

If you go to Amazon and browse through the various genres, you will sooner or later come across covers that are the same or close to the same. This happens because most indies license their cover art elements from sites like Dreamstime or Adobe Stock. It’s a cheap way to find good art that fits the genre. The danger is you are only licensing the artwork and not buying it. That means others can license it as well.

Even so, there are restrictions on how that artwork can be used. This is from the Adobe Stock standard license language:

With a Standard license, you may not:

  • Create more than 500,000 copies of the image in print, digital documents, software, or by broadcasting to more than 500,000 viewers.
  • Create products for resale where the main value of the product is the image itself. For example, you can’t use the asset to create a poster, t-shirt, or coffee mug that someone would buy specifically because of the image printed on it.

You also can’t post the image in such a way that others can use it without first licensing it. If you do, you are in violation of the license and the copyright holder can come after you for damages and Adobe Stock can revoke your use of their site.

So, what about book covers? When can we post a cover? If it’s one for artwork you’ve licensed, you can post it or use it in promotional material as long as you aren’t in violation of the license. In other words, you can do it up to half a million times — including each time your book or short story is sold. So you have to keep an eye on that. You can print flyers and postcards, digital or hard copy, describing your book and showing the cover. Reviewers can post a copy of the cover image as part of their review. If there is a book you want to recommend to someone, you can post that as well.

Where the line blurs and you need to think twice before hitting enter is when you start using the cover image of another author’s book in promotional materials and say “If you liked this, you will like my book.” The problem with this sort of promo is that you are using someone else’s work, specifically the cover art, for your own financial gain. To get around that, you need to ask the publisher for permission. Many publishers even have a handy link so you can do just that.

Please note that the problem isn’t in comparing your work with another author’s work. The problem is in using copyrighted material for your own financial benefit.

Now, before anyone jumps the gun and starts yelling about fair use, I’ll remind you that fair use is limited. For a very good discussion of it, check out this post by Nitay Arbel.

But there is something else to consider, something beyond the potential legal headaches that can come from using someone else’s cover in your promo materials without permission. You, as an author, are saying something about yourself when you do that. To other authors and publishers, you are telling them that, at best, you are too lazy to do your own homework and research if what you’re doing is legit or not. Falling back on “but so-and-so does it”. To readers, you risk alienating them, especially if you are the one making the comparison between your book and one of their favorite authors.

If you use another author’s book covers in your promo materials, especially well-loved books, and then mock the books or the author in the comparison to your own work, well, that’s a keg of explosives you really don’t want to light. It doesn’t matter if you think the books are inane or stupid or that they “sparkle”. What matters is that tens of thousands of readers loved those books and you have just insulted them as well as the books and the author. Do you really want to go there?

And, if you have done so without getting permission to use the covers, you have opened the door to the publisher saying you have cast a negative shadow on their product. If you’re like me, you don’t have the deep pockets required to fight them and force them to prove damages. Sure, they’ll probably send a cease and desist letter first but they might also take a page from some music publishers’ book and go straight for damages.

In other words, stop and think before hitting the button. Yes, you can in your promo material say your book is similar to another author’s book. You can even say how your book is different from another author’s book. But you need to ask permission before using the cover of that book, especially if you are using it in a negative manner.

If you are an indie author, you have to use common sense. You have to do your homework. That homework needs to be done BEFORE you do something, not after. Why? Because your actions impact more than just you. They impact your fans. They also impact every other indie author out there. Think about it. We fight against the image that we are all hacks who can’t get past the traditional gatekeepers. We fight against the image that we don’t have our work edited and proofread. We fight against the image that all our covers suck and stick figures would look better. Don’t add that we have to fight against the thoughtless, or at least the lack of thought, actions of our fellow indies.

Now, go read the licensing agreements you have committed to with regard to your cover art. Re-read — or read for the first time — the terms of service for each of the sales platforms you work through. Check to make sure you have licenses for the fonts you use not only on your covers but for your interior text file. Be a professional where your work is concerned.

//end rant.

 

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Filed under AMANDA, IP Law, PROMOTION, WRITING: PUBLISHING

Vainglorious

 

Vain-glo-ri-ous

Adjective; literary

excessively proud of oneself or one’s achievements; overly vain.

“this vainglorious boast of personal infallibility”

Synonyms: assured, biggety (or biggity) [Southern & Midland], bigheaded, complacent, consequential, egoistic (also egoistical), egotistic (or egotistical), important, overweening, pompous, prideful, proud, self-conceited, self-important, self-opinionated, self-satisfied, smug, stuck-up, swellheaded, vain, conceited

The most difficult part of this business, for most of us, is promoting ourselves and our books. It’s also the most important, if we want to be read and paidfor our work. This applies to both the traditionally published, and the independent. The book is published, but how are readers to know about it?

There are many paths to a reader. The best is the same in any business, because it is also the strongest. I did it myself, yesterday. I tried to use my First Reader’s 30+ year old Kirby vacuum, and to my great frustration, it left as much on the carpet as had been there to begin with. I hopped on Amazon, looking at the top rated vacuums, reading reviews, and still hadn’t made up my mind. It wasn’t until I made a wisecrack on facebook about vacuums being pushed as Father’s Day gifts, and perceptive friends started recommending vacuums that they had used and loved, that I made up my mind about the purchase. Word of mouth is king, when it comes to marketing and promotion.

Word of mouth can come in many ways. It can come from the mouths of happy consumers. In this case, readers who review, or just rave about their latest read to anyone who will listen, whether in person or on social media are ideal. Those are the readers who sell books. They aren’t trying. They just really enjoyed that book, it stuck out in their mind, so when someone asks for the latest space opera, they say, Oh! You just have to read…

There’s also the word of those who are being helpful. Whether it’s readers who know that if they share their favorite author’s promo post, it helps that author out and therefore they write more books to be read later, or readers who are big fans and see themselves as unofficial street team-members assisting an author. Sometimes it can be fellow authors helping one another out – like the Indie Author sales we host here at MGC. This can be really beneficial when an author with a large fanbase shares the work of a new author. The down side of this can be two-fold: one, the “Name” author is likely to then be hit up with exuberant newbs (see the title of the post) asking him to do the same for them. And secondly, the reputation of the Name can actually be harmed by recommending sub-par works. I’ve gotten very cautious about the work I share and promote (in my Eat This While You Read That posts, for instance. I’ll be rebooting that series in about a week, by the by) because I want to keep the trust of my readers. It might be someone who is young and just doesn’t realize they NEED editing. Or it could be work that’s just not like mine, and my fans would shy away from. I have to use some judicious thought in who I promote, and what I say when I promote them.

Finally, the last mouth that can be talking is… the author themselves. This can be effective, or harmful. Look, we all need to talk about our work. Get excited about it. That’s a great and wonderful thing, because the onlookers will pick up on your enthusiasm for your work, and they will react positively to it. If, on the other hand, you project ‘just another book for another buck’ and you’re not talking about what’s in the book, just how many copies you’re hoping to sell… well, no one likes to be sold a bill of goods.

Excitement is one thing. But keep in mind that no-one wants to see constant self-promotion. If you nominate your own work in every thread where someone is asking for book recommendations, there might be a problem. If you are posting links to your work in every group, forum, and you aren’t paying any attention to the rules about self-promotion… not only are you going to get a bad name as ‘that guy’ and get banned from groups as fast as you join them, you’re going to give other indie authors a bad name, too.

Not that it matters to you. If you’re the vainglorious one, nothing at all matters to you except making a quick buck. You’re not interested in spending any money on your books: need a cover? Grab a quick image online. Doesn’t matter who created it, it’s yours now. Need an editor? Ignore the pros and readers who plead with you to find at least a copy-editor, and publish it anyhow, because rent is due and you don’t care about return readers. Banned from groups for over-promotion? Tell everyone how unfair it is, and then join ten more groups to use for free promotion. Buying ads? Ain’t nobody got cash for that, man! Promoting yourself in another author’s fan group? Well, heck, my book is sorta like that guy’s book…

You all know someone like that. The one that makes you cringe, and wonder if you are overdoing it with your own book. The one that when you admit you’re an Indie Author, people wonder if you’re driving around with a trunk full of copies, flogging them at flea markets or begging people to take a copy just so your garage might eventually empty out.

It is possible to self-promote without being That Guy. Making an ass of yourself only happens if you ignore the feedback from others. Ideally? You’ll grow a group of readers who will turn into fans and they’ll be the ones bringing up your book when a call is put out for a good read. Also, there are paid promotional opportunities to pitch your book, in email lists and ads that are targeted. Dorothy Grant put together a great list of these, and there are more out there if you look.

But first, stop and think. Where did you find the last books you read? Who told you about them? Why did you decide to pick them up?

It’s a tough balance, between blowing our own horns and picking up a damn vuvuzuela. Pay attention to rules, don’t choose to be That Guy, and do share your own links from time to time on your own wall/page/tweet-whatever. I found out today that I have cousins – admittedly, not close ones, but still – that had no idea I was an author. Which amused me highly since I was being approached to write some free content. Um. Thanks?

Remember, guys. Exposure will kill you. And being the one running around flashing your junk will get you attention, all right. It just might not be the attention you think it is!

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Filed under CEDAR SANDERSON, MARKETING, PROMOTION

It’s really a business, pt. 2

Two weeks ago, I wrote a post about how writing is a business and we need to treat it as such. In that post, I talked about some of the things we need to do after we hit the publish button. No, I didn’t discuss marketing, at least not in detail. Why? Because I’m still figuring that out myself. Instead, I talked about things we do, or should do, to make our product pages attractive. Today, let’s talk about the Amazon author page and one or two related topics.

First of all, if you have released anything on Amazon and haven’t set up your Amazon author page, do so now. Don’t finish reading this post. Hie thee off to Author Central. You will sign in with the same user name and password that you have set up for your KDP account. Once you have, the first page you encounter is a general information page. Review everything there because there is some interesting information, especially if you haven’t been publishing for long.

Now, go to the Author Page tab (or follow the link on the first page). This is your first, and most important, chance to increase the connection you build with your readers when they search for your name or your titles on Amazon. You can update your author bio, add information and links to your blog, talk about upcoming events you’ll be at and more. Take time to look it over and see how you can tweak the information there to make it Amazon author page more interesting to your readers.

The Books tab is probably as important as the Author Page tab. If you search your name on Amazon, I’ll bet dollars to doughnuts that you will find not only your titles but the titles of other authors as well. That’s thanks to Amazon’s search function. It is also why you want to make sure all your books and short stories are listed on your author page. Yes, it is usually done automatically but mistakes happen. Using the Books tab, you can add titles yourself. Or remove them if a wrong title has been assigned to you.

The next tab, Sales, is a useful (if sometimes depressing) tool. It gives you not only your Bookscan numbers but also your author ranking and title rankings. I’ll admit, I don’t tend to pay much attention to these numbers except when a new title comes out. I want to see how that impacts the rest of my sales. It also helps track trends pertaining to the best time to release a new title, how many titles need to be released before the next sales jump takes place, etc.

The last tab is for Customer Reviews. The reviews are posted chronologically and aren’t for the faint at heart. After all, that one-star review will be right there with the five-star, not broken out by how many stars the reviewer gave you. There is no new information here. All the reviews are available on the individual product pages. This just gathers them all together in one place for you.

All of that is a long way of saying set the page up so your name will have that nifty little link on Amazon that your fans can click on to see all your titles in one place without having books by other authors added to the list. So spend a few minutes and set it up.

While you’re doing that, look at the website or blog you link to from your Amazon author page. I finally sat down and redid my blog a week or so ago. I really love the new look. It is cleaner and, imo, easier to read. But there are still problems with it. I hadn’t realized when I changed themes that there is no link from the home page to click through to comments. You have to open each individual blog entry to see — or make — a comment. Not good. Not good at all. So, I’m off on a hunt for another blog theme that looks pretty much the same but that has the comment function enabled for the home page.

I also need to redo my banner. I haven’t done so yet because of the need to find a new theme for the page. Each theme has its own requirements when it comes to the size of the banner. Since I’m lazy, I only want to do it once. Plus, I want to make sure I do it right or Sarah will yell at me. (She usually yells at me when I do graphics because I don’t do the lettering properly.)

Another issue I ran into when I redid the theme was discovering that Amazon no longer has an easy way to make a carousel widget to display your work with buy links active. So, when you go to my blog now, you see the books, well their covers, listed individually in the sidebar. That’s not too bad but I need to edit the CSS to fix the alignment. Again, I’m not going to do that until I find a new theme. Otherwise, I’ll have to repeat the work and, as I said earlier, I’m lazy.

But redoing the blog isn’t enough. I need to redo all my sites and combine them. The combining isn’t difficult. It’s simply a matter of redirecting URLs so I’m only maintaining one actual site. When the pen names were not “open”, it was necessary to have different sites for each one. Now that they are open, that’s not necessary. So, once the theme is found and the child pages set up, the other sites will be redirected and their information updated. What that means is I need to set aside a day or two in order to get it all done. That’s hard for me to do because there are always other things I need (or would rather) do.

Our blogs and websites, our Twitter and Facebook accounts are our faces to our fans. We might prefer to be sitting around the den in our underwear but is that really the image we want our fans to see?

Just as we have to take a hard look at our product pages, blurbs and covers, we need to look at what sort of “face” we present with our blogs and websites (and I haven’t even gotten to what we put out on social media).

I’ll leave you with this. Take a look at your blog and/or your website (whichever one gets the most traffic). Does the visitor see links to your work right away? Do you have a widget in place that allows them to donate money should they want to? If you live in a state where you can take part in the Amazon Associates Program, are you links set to your Associates account? In other words, how are you monetizing your page? That was something I learned long ago. I might not make a lot from my Associates account but it is nice to be able to buy an extra book or ten or more from time to time. (Hint: the more you use it, the more money you can make.)

Your website, blog and Amazon author page are ways you advertise your work. Don’t they deserve to look the best they can? Now go forth and put your best digital foot forward.

Oh yeah, check out my blog for a short snippet from Battle Wounds, the next short story set in the Honor and Duty universe.

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Filed under AMANDA, MARKETING, PROMOTION

What do you want?

As I was preparing for today’s post, I cam across a couple of things I thought I’d share. The first is a perfect example of one of the problems facing traditional publishing today. The second is a post about why it’s a great time — sort of — to go indie. Both are, in my opinion, things we need to think about.

Last week, the Buffalo News posted an article about Gov. Andrew Cuomo. No, it wasn’t about his politics. Instead, it was about his book and how much he’s made — and how many copies the book has sold. But before we get into the finance aspect, a little background. Cuomo was elected governor of New York in 2010 and took office January 1, 2011. His book, All Things Possible: Setbacks and Success in Politics and Life, was published by HarperCollins on October 4, 2014. Even assuming HarperCollins pushed to get the book out as quickly as it could, I doubt they had the book for less than a year before publishing it. So, at most, Cuomo had been in the governor’s mansion for two years when the book came out. And this is where things get interesting.

Now to the money. According to the Buffalo News, Cuomo has made, to date, $783,000 for writing his book. The publisher is reported to have laid down a first run printing of 200,000 copies of the book. Now, based on all that, you’d think the book sold well, possibly going into second and third printings, right?

Wrong.

The book has sold approximately 3,200 copies since publication. As of the time I’m writing this post, the hard cover price is $8.45, more than a buck less than the e-book price (which is still set by the publisher at $9.99. More on that in a moment).

It is more than fair to say the book tanked. HarperCollins basically through Cuomo under the bus for the poor performance of the book back in 2015. It seems Cuomo didn’t tour to promote the book and turned down media appearances. They were surprised, I tell you, surprised. They thought he would do at least some promotion. That, it seems, is one of the main reasons the book didn’t sell as expected.

Riiiiight. Putting on my cynic’s hat, I could say HarperCollins never really expected the book to sell. They paid all that money to Cuomo as a legal bribe. But that’s the cynic and I have no proof of it. However, I’m not the only one that thought came to. Google the book and its poor performance and you will see a number of others who have thought the same and have made no bones about it.

Taking off my cynic’s hat, this poor performance is indicative of some of the problems in traditional publishing. HarperCollins didn’t consider the fact Cuomo isn’t all that popular outside of New York. Considering the low sales numbers, I wonder if he is all that popular outside of NYC. They made the mistake of paying on inflated and unrealistic expectations just as they did with the initial print run. As for the promo claim — or should I say no promo? — pardon me while I laugh. I’m sure if you asked Cuomo, he would say HarperCollins didn’t promote the book that way he thought they would. They expected Cuomo to do the promotion. Welcome to the world of publishing. Publishers, at least some of them, promise to promote a book and their idea of promotion is not the same as the author’s.

The long and short of the story is, however, a simple one and it is a cautionary tale. Publishing cannot continue to pay huge advances and guaranteed payouts to political darlings and Hollywood-types, giving them outrageous initial print runs without doing at least a simple market review first. How much money has been lost by traditional publishing houses like this? More importantly from a writer’s point of view, how many mid-list writers, those who have pretty much guaranteed sales of a certain figure book after book, have been dropped because publishers feel they can’t afford to keep them and how often has this happened AFTER a book has bombed by someone like Cuomo?

Next up is this post about why it’s a great time to be a writer, sort of.  I’ll leave you to read the post but the short version is simple. If you want to go traditional, not much has changed. You can keep slogging for months and years, trying to get your work picked up by an agent and then on an editor’s desk where you can hope to get a contract. While there is nothing wrong with this, the length of time it takes to break in this way is a negative, as is the declining number of bookstores.

Then there’s indie publishing. That’s the great part. If you have the drive and you have a book finished, you can publish it now. There’s no waiting to shop the book around, looking for an agent and then a contract. You make it the best book you can, slap a cover on it and push the publish button.

Of course, there’s a but. There’s always a but and that’s where the “sort of” comes in. To be successful as an indie, you have to work at it. You have to take on much of what the traditional publisher does. You have to make sure your book has a great cover, is well formatted and edited. You have to market it. You have to do the accounting and pay the taxes. In other words, you have to remember that this is a business. It’s a lot of work and there is no guarantee that you’ll be a “success”. However, there is an advantage in that you aren’t at the whim of a traditional publisher, held to releasing a book only according to their schedule.

The decision as to what is best for you is, of course, up to you.

Now, since I’m an indie, here’s a bit of promo.

Dagger of Elanna (Sword of the Gods Book 2)

Plots form, betrayals are planned and war nears.

Cait Hawkener has come to accept she might never remember her life before that terrible morning almost two years ago when she woke in the slavers’ camp. That life is now behind her, thanks to Fallon Mevarel and the Order of Arelion. Now a member of the Order, Cait has pledged her life to making sure no one else falls victim as she did.

But danger once more grows, not only for Cait but to those she calls friends. Evil no longer hides in the shadows and conspirators grow bold as they move against the Order and those who look to it for protection. When Cait accepts the call to go to the aid of one of the Order’s allies, she does not know she is walking into the middle of conspiracy and betrayal, the roots of which might help answer some of the questions about her own past.

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Filed under AMANDA, PROMOTION, WRITING, WRITING: PUBLISHING

Le Sigh

Yesterday, I blogged about writers and editors behaving badly in social media. No, I’m not talking about those writers who go after reviewers. I’m sure none of us will ever forget NB and his responses to anyone who might have ever posted a negative review to his masterpiece — and I use that therm loosely. This time it was a series of posts by different authors and editors complaining about how the authors who hired them to do work didn’t tip them after paying the agreed upon fee. Oh, that wasn’t the only complaint. There were cries of “foul!” when they weren’t greeted with profuse thanks for their work instead of question or — gasp — complaints. All that resulted in a blog about how you need to remember not to air your dirty laundry on social media because it will be seen by more folks than you think and it can — and probably will — run off business. The point of the post was that if you contract for editing or art or anything else, you need to price your services at a level where you don’t have to rely upon “tips”.

I’d expected that to be the end of the “but it’s a business, damn it!” reaction I’d had to the different Twitter and Facebook posts. Then I turned on the laptop this morning and checked the usual social media sites and, well, realized it wasn’t over. So repeat after me, “Writing is a business and needs to be treated as such.” Repeat it again and then, if it helps, print it out and put it on your desk somewhere.

Today’s post comes after seeing several folks take to social media asking how to sell more books. Usually, such a question wouldn’t bother me. After all, it’s a question we all ask ourselves on an almost daily — if not hourly — basis. Most of those asking were looking for honest answers and advice. And, again, it all comes down to treating the writing as a business. You have to know your market. You have to actually write. And you have to be able to make the hard decisions some times.

One of those decisions is when to end a series. It doesn’t matter how much you, as the author, love the series or the characters. It doesn’t even matter if the series hasn’t run the full story arc you have in mind. Sometimes, you have to step back and look at your sales numbers impartially and make the hard call to stop writing that series and move on to something else.

But, before you do that, you need to have something else already going. Again, you don’t stop making widgets without having the machinery up and running to replace them with cogs or whatchamacallits.

I’ve made the decision to end a series before I initially planned to. I liked the characters but I had to take a hard look at what was going on with sales. Oh, each new release made money, but not as much as my other books. Worse, sales did not continue. There would be an uptick after a new book was released but then sales would fall off. Sure, I got reads on KU but not enough to spend time writing more of the series. So, I back burner-ed it. One day, I may return to to it. But, for now, much as I like the series, it has taken a backseat to other books and series.

I even know what at least part of the problem with the series happens to be. It’s multi-fold and the problems are ones I see other authors having as well. The first is covers. The covers on this particular set of books don’t match the genre, especially now. The second are the tag words. These books came out before Amazon gave us the handy dandy list of words to use. I need to go back and redo those meta tags. The descriptions need work as well. Finally, the books are really a different sub-genre now than they were when they were written. That makes a lot of difference. Hmm, maybe I shouldn’t completely write that series off after all. Maybe I should put the time into updating the info and seeing what happens.

Now, before I put that particular series on the back burner, I made sure I had something else to take its place. Fortunately, I rolled the dice right and that series has far outsold the one it replaced. And no, I’m not going to tell you what series and you won’t find it because — bwahahahaha — it is under a closed pen name.Not even my fellow bloggers here know that name.

But back to the issue. If you are writing a series and it isn’t making the money you think it should and you have done every reasonable — and even some unreasonable — marketing ploy, then you have to ask yourself if it isn’t time to move on. To help make that decision, you need to look at your sales numbers, going all the way back to the beginning of the series. Look for trends. Do you get an uptick in sales when you release a new book and what is the drop off after the first few weeks and months? Is that drop off the same from book to book or does it lessen with each additional book you publish?

There are other things to look at as well, especially when it comes to what you are doing to market your work. Do you have active links in the back of your book, complete with descriptions, of your other titles? How about links to titles of books by other authors that you like and think your readers will as well? Are you blogging about your work and your writing process? Do you post on FB and other sites when you have a new book coming out?

Conversely, if you do utilize social media platforms, are you pissing folks off by spamming your notices everywhere, including on other authors’ pages? If you have an email list, do you only send out to those who asked to be included or have you captured email addresses for other people and send to them? If the latter, DON’T! That is another way to make people want to NOT buy your work.

You also need to remember that readers and fans will have a perception of you based upon your social media posts. This is why so many publishers for so long told their authors to be apolitical or, more recently, have required them to be anything but conservative in their posts. These publishers and editors thought readers wanted their authors to be liberal on all things. What they didn’t get is that, by doing so, they alienated even more readers than they were gaining — at least in a number of cases.

So, if you are busy posting on FB and elsewhere whines about how badly your sales are going, you have just shot yourself in the foot. How? By telling potential readers who might see the post that your book isn’t worth buying. Remember, it is all about perception and appearance.

But that’s not to say you can’t ask questions about how to increase sales or how to best market your book. Far from it. But what I’m suggesting is you consider who might see your post. There are any number of author-centric groups and pages on FB where you can ask such questions and get responses from people who have been there and done that. You can ask your crit group or find a mentor — waves as Sarah and Dave — all of whom can make suggestions.

Sometimes, however, you just have to admit that the series that is near and dear to your heart isn’t as special to the reading public. So, pull up your pants, tell your characters you love them but it is time you give some love to some others characters and plots and move on. You can always go back — in months, not days or weeks — and look at that series with a fresh and critical eye. Sometimes, stepping away gives you the space you need to breathe new life into it. But, if you don’t step away, you don’t give yourself that chance.

It all boils down to this: if you aren’t selling what you think you should, why? Have you looked at your work with a critical eye, compared it to the books in your genre or sub-genre to see what those other authors are doing that you aren’t? Have you looked at your social media presence with that same critical eye to see what sort of appearance you are presenting to the reading public? Remember, as a publicity tool, social media isn’t there for only your established fans but to help you read new ones as well. So what sort of impression are you giving them?

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Filed under AMANDA, MARKETING, PROMOTION, WRITING

Promo Post

Brad got hijacked by real life this morning and wasn’t able to post. So here’s a new promo post for your Mad Geniuses (Genii?), Enjoy.

Tom

by Dave Freer

Tom is a cat in trouble. The worst possible kind of trouble: he’s been turned into a human. Transformed by an irascible old magician in need of a famulus — a servant and an assistant, Tom is as good at being a servant as a cat ever is. The assistant part is more to Tom’s taste: he rather fancies impressing the girl cats and terrorizing the other toms by transforming himself into a tiger. But the world of magic, a vanished and cursed princess, and a haunted skull, and a demon in the chamber-pot, to say nothing of conspiring wizards and the wickedest witch in the west, all seem to be out to kill Tom. He is a cat coming to terms with being a boy, dealing with all this. He has a raven and a cheese as… sort of allies.

And of course there is the princess.

If you were looking for ‘War and Peace’ this is the wrong book for you. It’s a light-hearted and gently satirical fantasy, full of terrible puns and… cats.

***

Dagger of Elanna (Sword of the Gods Book 2)

by Amanda S. Green

Plots form, betrayals are planned and war nears.

Cait Hawkener has come to accept she might never remember her life before that terrible morning almost two years ago when she woke in the slavers’ camp. That life is now behind her, thanks to Fallon Mevarel and the Order of Arelion. Now a member of the Order, Cait has pledged her life to making sure no one else falls victim as she did.

But danger once more grows, not only for Cait but to those she calls friends. Evil no longer hides in the shadows and conspirators grow bold as they move against the Order and those who look to it for protection. When Cait accepts the call to go to the aid of one of the Order’s allies, she does not know she is walking into the middle of conspiracy and betrayal, the roots of which might help answer some of the questions about her own past.

***

A French Polished Murder (Daring Finds Mysteries Book 2)

by Elise Hyatt (Sarah A. Hoyt)

When Dyce Dare decides to refinish a piano as a gift for her boyfriend, Cas Wolfe, the last thing she expects is to stumble on an old letter that provides a clue to an older murder. She thinks her greatest problems in life are that her friend gave her son a toy motorcycle, and that her son has become unaccountably attached to a neurotic black cat named Pythagoras. She is not prepared for forgotten murder to reach out and threaten her and everything she loves, including her parents’ mystery bookstore.

Originally published by Prime Crime.

***

Impaler

by Kate Paulk

Impaler by Kate Paulk revisits the tale of Vlad Dracul, also known as Vlad Tepes and Vlad the Impaler. This is the tale of historical fact mixed with fiction and a touch of fantasy. But this is most definitely not the tired tale of vampires skulking in the night, lying in wait for innocent victims. Impaler tells the tale of a man devoted to family and country, cursed and looking for redemption.

December, 1476. The only man feared by the all-conquering Ottoman Sultan battles to reclaim his throne. If he falls all of Europe lies open to the Ottoman armies. If he succeeds…

His army is outnumbered and outclassed, his country is tiny, and he is haunted by a terrible curse. But Vlad Draculea will risk everything on one almost impossible chance to free his people from the hated Ottoman Empire.

***

Jade Star (Tanager) (Volume 1)

by Cedar Sanderson

Jade is determined to die. She is old, and useless, when she points her tiny subspace craft at the cold stars. She wakes up in the care of others who refuse to grant her death, and instead give her a new mission in life.

Jade isn’t happy, and she only gets angrier when she learns that her mysterious new home hides a horrible secret. It’s time for this old lady to kick butt and take names. Aliens, death, destruction… nothing trumps the fierce old woman who is protecting her family.

A Tanager Novella

***

The Chaplain’s War

by Brad Torgersen

The mantis cyborgs: insectlike, cruel, and determined to wipe humanity from the face of the galaxy.

The Fleet is humanity’s last chance: a multi-world, multi-national task force assembled to hold the line against the aliens’ overwhelming technology and firepower. Enter Harrison Barlow, who like so many young men of wars past, simply wants to serve his people and partake of the grand adventure of military life. Only, Harrison is not a hot pilot, nor a crack shot with a rifle. What good is a Chaplain’s Assistant in the interstellar battles which will decide the fate of all?

More than he thinks. Because while the mantis insectoids are determined to eliminate the human threat to mantis supremacy, they remember the errors of their past. Is there the slightest chance that humans might have value? Especially since humans seem to have the one thing the mantes explicitly do not: an innate ability to believe in what cannot be proven nor seen God. Captured and stranded behind enemy lines, Barlow must come to grips with the fact that he is not only bargaining for his own life, but the lives of everyone he knows and loves. And so he embarks upon an improbable gambit, determined to alter the course of the entire war.

***

Rocky Mountain Retribution (The Ames Archives Book 2)

by Peter Grant

In the post-Civil War West, the railroads are expanding, the big money men are moving in, and the politicians they are buying make it difficult for a man to stand alone on his own. So, Walt Ames moves his wife, his home and his business from Denver to Pueblo. The railroads are bringing new opportunities to Colorado Territory, and he’s going to take full advantage of them.

Ambushed on their way south, Walt and his men uncover a web of corruption and crime to rival anything in the big city. And rough justice, Western-style, sparks a private war between Walt and some of the most dangerous killers he’s ever encountered, a deadly war in which neither friends nor family are spared.

Across the mountains and valleys of the southern Rocky Mountains, Walt and his men hunt for the ruthless man at the center of the web. Retribution won’t be long delayed… and it cannot be denied.

***

Scaling The Rim

by Dorothy Grant

Never underestimate the power of a competent tech.

When Annika Danilova arrived at the edge of the colony’s crater to install a weather station, she knew the mission had been sabotaged from the start. The powers that be sent the wrong people, underequipped, and antagonized their supporting sometimes-allies. The mission was already slated for unmarked graves and an excuse for war…

But they hadn’t counted on Annika allying with the support staff, or the sheer determination of their leader, Captain Restin, to accomplish the mission. Together, they will overcome killing weather above and traitors within to fight for the control of the planet itself!

***

Wraithkin (The Kin Wars Saga Book 1)

by Jason Cordova

How far would a man go to protect those he loved? For Gabriel Espinoza, the answer was simple: to the ends of the universe.

When a failed genetic test ruins his life, Gabriel and his fiancée prepare to run to a world where the laws aren’t as strict. There they could remain, in peace, for the remainder of their days, their love unspoiled by the strict regime which controls the Dominion of Man.

But Fate is a cruel, fickle mistress.

Torn from the only woman he had ever loved, Gabriel is prepared to burn the galaxy to get her back.

How far would a man go to protect the empire he was sworn to uphold? For Andrew Espinoza, the answer was a bit more complicated.

Torn between family loyalty and his duty to his country, Andrew must infiltrate a rich and powerful clan to determine if they are plotting against the Dominion of Man, but while undercover he discovers something far darker and more dangerous is lurking in the shadows, and he is the only man who can stop it.

But Fate is a cruel, fickle mistress.

How far will Andrew go to ensure the success of his mission?

One brother must save himself; the other must save the universe. But can either survive long enough to achieve their goal?

***

First Posting (The Directorate Book 4)

by Pam Uphoff

A Novella. Fourth book of The Directorate series.

Three shiny bright graduates head for their first postings. They all want to get on Teams, to explore across the dimensions. But Ebsa finds himself behind a desk, and Paer’s a nurse’s assistant in the hospital.

They are both determined to earn a spot on a team.

Ra’d is the only one who’s gone straight to teams . . . but an Action Team? Well, no doubt their reputations are exaggerated. All he has to do is fit in and enjoy the work.

***

Tales of the Unquiet Gods

by David Pascoe

Unearthly darkness stalks the streets of Manhattan. Glowing eyes haunt forgotten tunnels. In the daylight, inhuman shadows grow ever deeper and … hungry.

Six are chosen to confront this gnawing evil, and given help from an unexpected power. Hunting them come walking shadows and fallen godlings, abominations and darkling creations seeking to devour their very souls.

Follow a busker, a bouncer, a homeless vet, and a cop as they the battle the darkness without and the despair within, for the fate of the city and the souls of those they love.

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Filed under AMANDA, PROMOTION