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Posts from the ‘PROMOTION’ Category

Christmas Magic is Live!

This was one of those stories that demanded to be written. Set in the Eerie Side of the Tracks universe, Christmas Magic takes place between Witchfire Burning and Light Magic. It was fun to write because I really love Quinn and the other characters in the story. It is now available for download from Amazon.

Here’s a short snippet: Read more

Fifth Friday Promo Post

As we head into the holiday season, the Mad Geniuses thought we’d do a little self-promotion. Yes, yes, I know. We usually “forget” to promote our work. This time, someone–and I’m not naming any names (Pam)–reminded us we needed to do something. So here goes. Read more

Anyone Awake Yet?

So, those of us in the US are starting to awaken from the postprandial slumber induced by the gastronomic delights and excesses of Thanksgiving. Maybe.

It is time to think about holiday and post-holiday marketing and what will happen after this fiscal quarter wraps up.

A few predictions: 1) The management of Barnes and Noble will do their best to make the holiday sales look excellent and to make the fourth quarter’s numbers look beautiful. And if they are not, they will blame the ‘Zon.    2) Amazon will have a decent fourth quarter and will [one hopes] get the kinks worked out of the Amazon Print system that has replaced CreateSpace.  3) The Big Five will not be pleased about e-book sales, but will happily announce that people are returning to print books and all will be well, no need to panic, nothing to see here, move along. And just ignore the little voice behind the curtain reminding people that children’s books tend to be print, so the kids can have something to hold and unwrap (and chew on).

In other words, the sun will rise, birds will sing unless they are shivering too hard and their beaks are chattering, and people will buy stuff in November and December.

Do you, those who are planning to sell or have a special holiday sale, have everything ready to go?  You should at least have dates and titles sketched out, how much you are lowering prices and why. Is it to hook readers on your series? Is it to kick sales of your latest release(s) into higher gear to get word-of-mouth and reviews before the post-Christmas buying surge? Is it to gain visibility for a series that you are picking up again with fresher covers and new releases? What are your goals, what sales do you want to see, how are you going to discount and in which markets?

For new releases, what dates do you have to meet? Apple sent out their deadlines two weeks ago. I have not seen hard deadlines from the ‘Zon yet, and I’d plan on having everything ready by no later than December 5 for Kobo, in case they have another short-notice software and hardware update between December 18-January 7 as happened in 2013-14. I was not the only writer dismayed to find myself locked out of getting books approved that year.

Now that you are thinking that a turkey coma relapse might be good, let’s do something really scary…

Readers, when do you buy books for gifts and how often? My family is big on books as gifts, both for adults and kids. We used to do the combo packs of book and stuffed animal, but dust allergies and a new puppy precluded that. I’m 100% in favor of giving kids and older children print books, as well as gift cards for e-books. Luddite that I am, the less screen and the more page, the better I think it is for the under 13 cohort.

Do you give fiction or non fiction? Or do you give gift certificates and cards so people can pick for themselves?

My big point is that as readers and as writers, we look at the fourth quarter and books differently. We writers need to put on our reader hats and think about how we sell during this time, or if we would do better to avoid the December Crush and focus on the entire year. We don’t depend on Black Friday and Cyber Monday as much as others, thanks be, but it is a good time to get Eyes On Books for the future.

Me? I’m going to release the third Shikari book in December, and have plans to launch the fourth one in January or February. I also have two Merchant books to polish and get ready, and the last Colplatschki title. As for marketing and sales, well, you’ll just have to wait and see. 🙂

Edited to add: https://seekingalpha.com/article/4224316-barnes-and-noble-needs-turnaround-expert

Because fake-fur-lined reading socks are not going to be enough to save the books. No, I am not kidding. They are the first display when you walk into the regional B&N.

New Release — Tracked

This is the second of the series I’m currently relaunching. The first, Hunted, is currently available in both print and digital versions. Tracked was originally released approximately five years ago as Hunter’s Duty. This relaunch version has been re-edited and expanded. It is currently available as an e-book. (Update: it is now available in print but the editions aren’t yet linked.)

Here’s the blurb: Read more

Come One, Come All

Hear ye, hear ye, readers of the Mad Ones. It is the 5th Friday of the month. That means Promotion Day is here. We’re all in the middle of various projects, work, family, etc. So here’s your chance to tell us what you’re reading or to promote one–ONE–of your own books. The only rules are you have to link to Amazon (and no Amazon Associate links, please) and if you are linking to your own work or to an author you act as agent/editor/etc for, you may only link one title.

This is not a curated list. That means the MGC bloggers make no guarantees about the books listed in the comments.

The floor is now yours.

Making young bookworms: looking to the future

Today’s post comes out of a librarian acquaintance commenting on the new YA and MG list he had to buy from, and this post on YA from David Farland. Now, David Farland is one of the mildest and politest people in the entire writing world. He makes a genuine effort to be supportive of other writers, and he goes out of his way to be nice and kind – even to those who really are behaving like their up-bringing was done in a sty. You can read his post here,  and you might want to consider rewarding a decent man by buying the YA book he mentions at the end. Read more

Psst. Wanna buy a book?

Looking for something a little spooky, a lot fun, and a little different?

Say, something…

Read more