In past articles, I’ve frequently commented that the market for books is only one element of a much broader market – that for entertainment as
Category: MARKETING
When the old is new
Once upon a time, in trad pub, books that were perennial midlist sellers were re-issued every 10 years with new covers to keep up with
Who’s talking about me?
Remember when you were in primary school, stuck with all these other people you weren’t terribly fond of due to being the same age, and
Store-bought blurb
The experiment of paying someone else to write my blurb is in, and I’m happy with the results. Here it is: “After waiting ten long
Sunday morning reading about writing
This post is written in haste, for which my apologies. Dorothy and I have both been very busy, so she didn’t have an opportunity to
Beginnings: to make them be continued
Doing this right, in real life and in books, is something most of are not much good at. Real life: you see this cute/attractive/handsome individual
