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Posts from the ‘MARKETING’ Category

In Vino Veritas

Ok so this is going to be less coherent than usual (I know. But hold my beer) as my back is sore enough to make thinking even more of a challenge for the small simian head. No I haven’t actually done anything stupid, or lifted anything bigger than myself. It’s my pelvis that’s a bit out of alignment, a problem women often have after having babies. How I fit this category… is nearly as well as I fit most categories. Read more

Cover caveats

The moment has arrived; your book is ready for its debutante ball. But no matter how finely honed its grace and manners, formatting and prose, it still needs to be dressed in an eye-catching cover that lets the readers of the world know exactly what genre and subgenre she is, and what promises are being made that will be revealed if they can take her home…

And if you’re like me, you’re not an artist. (Really; I just feed them.) So you have to get someone else to do that. Read more

Some Semi-Random Observations

The observation-lemur observes.

I had not planned on releasing three very different books in the space of three weeks. In fact, one of them wasn’t supposed to be written at all! But the Evil Muse, and the success of what was supposed to be a set of stand-alone stories was such that I released a short urban-fantasy novel, the tenth Cat Among Dragons book, and the second Shikari book in three weeks.

So, what were the results? 1) A frazzled author. Read more

Where do You Shelve: Amazon Categories

I was poking around a few writers’ blogs that I know of, and found this really useful article about making the best use of categories on Amazon. You can now go up to ten categories, not just multiple key-words.

http://writersinthestormblog.com/2018/05/using-amazon-categories-to-sell-more-books/

Some Interesting Information…

One of the hotly debated topics around the publishing and writing side of the ‘Net is “Just how big is Amazon anyway, and is it a threat or a menace?”  OK, the last only if you are B&N or if you are a TradPub accountant trying to sort out what’s wrong with the bottom line.

Over at The Passive Voice, Felix J. Torres has some really interesting links and numbers. As it turns out, the ‘Zon’s not as big as it seems:

https://www.thepassivevoice.com/the-dominance-of-amazon-needs-to-be-addressed-but-it-is-far-more-attributable-to-natural-circumstances-than-it-is-anybodys-fault/#comment-414693

Food for thought.

An experimental trilogy

At the urging of my wife, whose work is familiar to readers of these pages, I’m trying something new in a couple of weeks.

Last December, I was noodling over an idea for a new military science fiction series to expand my portfolio.  My Maxwell series has reached five books, and has at least as many left to run;  my Laredo War trilogy is overdue for completion of the third and final book (health issues got in the way);  and I have a Western series (currently at two novels, with the third due this year) and a stand-alone fantasy novel as well, with a fantasy trilogy on the table as a more distant project.  I felt the need to add another string to my bow – hence the noodling.

Dorothy challenged me to try something different.

Read more

Opt out of mandatory opt-ins

Many of you are familiar with the CAN-SPAM act, and how it changed things for newsletters with North American subscribers (US & Canadian). Now, there’s a new act that’s affecting all your EU readers, called GDPR. Read more