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Posts from the ‘MARKETING’ Category

Which Genre, Anyway?

I recently launched a book on the ‘Zon and checked off the applicable genre tags. And discovered that it also appears under a horror sub-genre. “But wait, this isn’t horror! Just because it has…” Um, OK, never mind. But it is still not horror. Or is it?

What separates urban fantasy (UF), paranormal fantasy, paranormal romance (PNR), dark fantasy, and horror? Besides “Does the guy on the cover have a bare chest? If so, PNR.” Although that might change next week, given how publishers keep re-doing genre conventions on covers. Read more

Apropos of Covers…

The group writing blog, Writers in the Storm, Melinda VanLone recently had a different take on covers. Some of the points underline what Sarah, Cedar, and others have said – covers are not first and foremost works of art. They are tools for selling.

The second point… I’m not entirely sure about, although based on the problem on the ‘Zon with “Just what is Urban Fantasy anyway?”

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Not Publishing, but Content Creation

An illustration from a book by Maximilian II Habsburg. Author photo.

That’s the basis of Kris Rusch’s piece Rethinking the Writing Business: Part 1 over at Kris Writes. We authors are looking at ourselves as publishers, or working with publishers and trying to match their take.

Nope. Wrong. Too limited. Read more

Launch Checklist

My husband challenged me to compile the complete kitchen sink marketing checklist for launches – including everything I’m not managing right now. What else would you put in here? What do you do? What is your timeline for a release? Read more

Space Opera is Dead! Well, Maybe Not.

Author photo of part of the column in question. From the March 30-31 Wall Street Journal.

According to the science fiction book reviewer for the Wall Street Journal, space opera is dead. In his defense, he was reviewing a book from Tor and generally only reviews books from the Big 5 imprints, and Pyr. The book had been listed as “space opera,” leading him to muse on Niven and Heinlein, Frank Herbert and Jerry Pournelle and James Schmitz. Did anyone write about Moties and ray-guns and wild adventure on strange new worlds anymore? What about galaxy-spanning empires and questions of galactic import? If the review book was an example, well… The book was not bad, but it was not space opera. The reviewer finishes by saying that the Dorsai and Kzinti are long-lost and gone. We don’t have the willing suspension of disbelief and the “macho sub-genre.”

As I said, in his defense, he reads Big 5 imprints and a very few small presses. Read more

One of these things is not like the other

After getting a few reviews of Scaling the Rim that graded it as a romance, not a science fiction book, I got curious. So, the past few months I’ve been reading several Romances, subcategory SF to try to figure out the difference between Science Fiction, subcategory romance and Romance, subcategory science fiction. At first glance, you’d think they’d be the same thing, but they’re very, very different – the reader cookies (what makes readers happy) aren’t even on the same page.

In the Romance genre, not only is the emphasis completely and totally on the couple’s relationship (duh, it’s romance), but the worlds have an extremely limited amount of worldbuilding, and a huge amount of handwavium, with far higher tolerance for psychic this or psionic that. (In that way, it reminds me a lot of the old scientifiction, speculative fiction, and pocket books of barely 40-50K words that were one step removed from collected issues of pulps – or were pulp stories fleshed out into books. Jack Vance had no problem with magic in his far-future dying earth!) Read more

Nine Lessons from a Tiny Publisher

Every once in a while, someone will tout the benefits of going with a small or really small press, rather than either scaling the Big 5 wall or going purely indie. So, what is it like from the small press’ end?

From Richard Charkin at Mensch Publishing:

Lesson 1. Finding the right book is by far the most important thing, but getting the small things right is vital and unbelievably hard work. . .

Lesson 3. Treat your suppliers with respect. I’ve taken a policy decision to pay cash owed into a freelancer’s account the same day I receive the invoice. My cash flow is important but respecting other people’s cash flow generates goodwill, and better relationships are vital for a small enterprise—perhaps for big enterprises too.

Original: https://publishingperspectives.com/2019/02/richard-charkin-nine-lessons-from-an-indie-publisher/

In unintended contrast, is the following…

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