As I was preparing for today’s post, I cam across a couple of things I thought I’d share. The first is a perfect example of one of the problems facing traditional publishing today. The second is a post about why it’s a great time — sort of — to go indie. Both are, in my opinion, things we need to think about.
Last week, the Buffalo News posted an article about Gov. Andrew Cuomo. No, it wasn’t about his politics. Instead, it was about his book and how much he’s made — and how many copies the book has sold. But before we get into the finance aspect, a little background. Cuomo was elected governor of New York in 2010 and took office January 1, 2011. His book, All Things Possible: Setbacks and Success in Politics and Life, was published by HarperCollins on October 4, 2014. Even assuming HarperCollins pushed to get the book out as quickly as it could, I doubt they had the book for less than a year before publishing it. So, at most, Cuomo had been in the governor’s mansion for two years when the book came out. And this is where things get interesting.
Now to the money. According to the Buffalo News, Cuomo has made, to date, $783,000 for writing his book. The publisher is reported to have laid down a first run printing of 200,000 copies of the book. Now, based on all that, you’d think the book sold well, possibly going into second and third printings, right?
The book has sold approximately 3,200 copies since publication. As of the time I’m writing this post, the hard cover price is $8.45, more than a buck less than the e-book price (which is still set by the publisher at $9.99. More on that in a moment).
It is more than fair to say the book tanked. HarperCollins basically through Cuomo under the bus for the poor performance of the book back in 2015. It seems Cuomo didn’t tour to promote the book and turned down media appearances. They were surprised, I tell you, surprised. They thought he would do at least some promotion. That, it seems, is one of the main reasons the book didn’t sell as expected.
Riiiiight. Putting on my cynic’s hat, I could say HarperCollins never really expected the book to sell. They paid all that money to Cuomo as a legal bribe. But that’s the cynic and I have no proof of it. However, I’m not the only one that thought came to. Google the book and its poor performance and you will see a number of others who have thought the same and have made no bones about it.
Taking off my cynic’s hat, this poor performance is indicative of some of the problems in traditional publishing. HarperCollins didn’t consider the fact Cuomo isn’t all that popular outside of New York. Considering the low sales numbers, I wonder if he is all that popular outside of NYC. They made the mistake of paying on inflated and unrealistic expectations just as they did with the initial print run. As for the promo claim — or should I say no promo? — pardon me while I laugh. I’m sure if you asked Cuomo, he would say HarperCollins didn’t promote the book that way he thought they would. They expected Cuomo to do the promotion. Welcome to the world of publishing. Publishers, at least some of them, promise to promote a book and their idea of promotion is not the same as the author’s.
The long and short of the story is, however, a simple one and it is a cautionary tale. Publishing cannot continue to pay huge advances and guaranteed payouts to political darlings and Hollywood-types, giving them outrageous initial print runs without doing at least a simple market review first. How much money has been lost by traditional publishing houses like this? More importantly from a writer’s point of view, how many mid-list writers, those who have pretty much guaranteed sales of a certain figure book after book, have been dropped because publishers feel they can’t afford to keep them and how often has this happened AFTER a book has bombed by someone like Cuomo?
Next up is this post about why it’s a great time to be a writer, sort of. I’ll leave you to read the post but the short version is simple. If you want to go traditional, not much has changed. You can keep slogging for months and years, trying to get your work picked up by an agent and then on an editor’s desk where you can hope to get a contract. While there is nothing wrong with this, the length of time it takes to break in this way is a negative, as is the declining number of bookstores.
Then there’s indie publishing. That’s the great part. If you have the drive and you have a book finished, you can publish it now. There’s no waiting to shop the book around, looking for an agent and then a contract. You make it the best book you can, slap a cover on it and push the publish button.
Of course, there’s a but. There’s always a but and that’s where the “sort of” comes in. To be successful as an indie, you have to work at it. You have to take on much of what the traditional publisher does. You have to make sure your book has a great cover, is well formatted and edited. You have to market it. You have to do the accounting and pay the taxes. In other words, you have to remember that this is a business. It’s a lot of work and there is no guarantee that you’ll be a “success”. However, there is an advantage in that you aren’t at the whim of a traditional publisher, held to releasing a book only according to their schedule.
The decision as to what is best for you is, of course, up to you.
Now, since I’m an indie, here’s a bit of promo.
Plots form, betrayals are planned and war nears.
Cait Hawkener has come to accept she might never remember her life before that terrible morning almost two years ago when she woke in the slavers’ camp. That life is now behind her, thanks to Fallon Mevarel and the Order of Arelion. Now a member of the Order, Cait has pledged her life to making sure no one else falls victim as she did.
But danger once more grows, not only for Cait but to those she calls friends. Evil no longer hides in the shadows and conspirators grow bold as they move against the Order and those who look to it for protection. When Cait accepts the call to go to the aid of one of the Order’s allies, she does not know she is walking into the middle of conspiracy and betrayal, the roots of which might help answer some of the questions about her own past.