I find myself trying to figure out the best way to navigate the upcoming year. There are publishing schedules to finalize, promotion opportunities to chase down and that little thing called real life to deal with. But it also means taking a hard look at my decisions this year–mainly at going wide–and figuring out whether to stick with them or tweak them some.
What got me started going down this particular road is this post from Kris Rusch. It reminded me that I’ve let slip some of my plans regarding my “back list” and I need to review those plans and return to them. It also gave me hope because she quotes a best selling traditional author who actually has something positive to say about indie and self-publishing. It is something we should all take to heart:
I think [the backlist is] a real negative for traditional publishing. Once you sell them your book, they have your book and they own it for years. And they do pay you a nice fat fee up front, so it’s kind of a trade off, but it’s not a long-term, it’s not a retirement thing, because they’re making money off the backlist. You don’t. They give you a percentage, but…the big money, I think, for long term is probably in self publishing.
Yes, the speaker is talking “long term” and that’s something we can easily forget about. Not only in the sense that we want monetary gratification for our books right now but also because long-term returns require long-term investment of time and effort. We can’t just leave those older books languishing on our Amazon author pages and hope someone finds them. We have to push them. We might need to re-cover them. We have to put them on special.
In other words, we can’t forget about them.
So, yep, I’m sitting down this week to figure out when I’m doing what with the books that have been out there for awhile.
Take a few minutes to go read the post, as well as the others in the series. If you aren’t regularly reading Kris’ blog, bookmark it and start doing so. It is well worth the time to do so.
And now, I’m off. I have final edits to finish. So here’s hoping you had a Merry Christmas and that you will have a Happy and safe New Year!