Every Author for Branding
No, this isn’t about body-modification. That’s next month. This is, well, it’s less about writing, and more about the author-as-public-figure. Now, for those who aren’t aware, former NYC mayor and billionaire in his own right Michael Bloomberg formed a gun control advocacy group a number of years ago. They’ve lent weight – and money – to any number of state and national political campaigns and legislative efforts, as well as bankrolling other astroturf gun control groups.
Recently, Everytown has announced the formation of an Author Council. 130 authors have signed on to prevent gun violence. Notables include Jodi Picoult, Lev Grossman, and Tim Federle. (Truthfully, those were the only names I recognized. I don’t know whether that reflects the make-up of the group, or of my reading tastes. (I’d also like to note that I’ve never read a Jodi Picoult novel. Not my fandom.))
I’ve seen a middling amount of reaction from my online circles. Everything from shrugs to calls for informal boycott. Me, I don’t care. I’ve never let political leanings get in the way of enjoying (or writing) a good story, and I don’t look to start. That said, as so few names are even on my horizon, I’m unlikely to look to this list for my new favoritest author evar.
Regardless of your opinion on gun rights, Bloomberg’s opinions, or politics in general, the Author Council’s call to action is an important point for writers to consider.
Do you like money? Do you want people to commit egregious commerce with you, turning gobs and scads of their money into your money? I know that’s one of my major writing dreams (too far off to be a goal, at least until I get more writing time into the schedule). I’m really somewhat admiring of this council thingy. They’re rocking their market targeting by doing this. By simply publicly signing their names to a gun control group, they’re advertising what kind of people they want to buy their books. Jodi Picoult could probably drink puppy smoothies for breakfast and not lose her readership, and Lev Grossman has a successful television series based on his big work, so there’s less courage there.
But for anybody less well-known, or well-selling, this is a great way to tell whole swaths of readers that you do (or possibly more significantly, don’t) want them to give you money for your efforts. As an author, causes you come out in support of or opposition to are going to mark you to readers. Some readers. The ones who pay attention to that kind of thing, at least. And among certain genre (like ourn) this is a more fraught venture.
Witness the fallout of the Puppy campaigns.
Any number of writers were outted (rightly or wrongly) as one thing or another, and calls for boycotts were loud and shrill. “Friends” were shunned and writers lost readers. Which is a shame.
How does this matter to you? Simply put: be aware. Know your genre, know your industry, and know your readership. For example, I suspect most of the authors on the council aren’t writing milSF. Joining a gun control group and writing scifi gun porn would be almost as poor a choice as writing stereotypical high fantasy and publicly raging about the evils of western civilization.
Should you then not stand for principles in an effort to gain more readers? By no means. If you’re passionate about something, you should advocate for it. Just be aware that doing so will likely lose you some readers, though that may simply be in potentia. I doubt my eventual milfantasy will get me many leftist readers. Certainly my views on individual liberty and the proper role of government would lose me them.
And I’m fine with that. They wouldn’t have read me in the first place. I’m too publicly associated with the rest of this band of reprobates, and I don’t much care who knows it. I’m also the smallest fry among the MGC.
It likely doesn’t matter, anyway. Who we are as writers comes out in our writing, and people will love or hate that as they’re individually bent. I don’t read Larry Correia for the heart-wrenching scenarios (though I still haven’t forgiven him for Sam), just like I’m not pulling out my much-thumbed copies of David Eddings to read his exhortations about which firearms to choose and how to plan a military campaign (he rightly implies that the most exciting campaigns are often the ones where things go spectacularly wrong. At least for the heroes.)
Look at Sarah’s Darkship books. Written by a statist, they ain’t.
The message to you, the writer, is as I said above. Be aware of your market. Know what they want to get out of your writing. Do they want polemics? Do they want entertainment? And what kind? I read for fun, and tend to avoid certain things. Lev Grossman’s Magicians looks (admittedly, from the television spots) like a rich world with complex characters and a compelling plot. That doesn’t mean I’m going to like it. The way it was first described to me didn’t sound like something I would actually want to read. Which is fine. You can’t snag every reader, and he won’t miss my book budget.
And be wise about how you choose to advertise your causes. I suspect most of the authors on the council aren’t trumpeting their involvement. Certainly not where it’s impacted my life. Maybe a blog post. “Hey, all, I’m in a thing,” is probably the extent of most. I hope. Should your championing of something extend beyond that to, “and everyone must kowtow to my thing for reasons,” you might want to consider dialing back the intensity. Just a mite.
Penultimately, please accept my fulsome apologies for the timing of this missive. I’ve chosen to put family ahead of career, at this point in my life, and that means things like my MGC posts come after the kids are cared for. I’d like to be able to manage things concurrently, but I wasn’t given enough hands for that.
Finally, however you honor my fallen brothers and sisters in arms (or not), this weekend, please be courteous to those who do so differently than you do. Some awesome folks will be found in our national (and other) cemeteries, cleaning, tidying, and placing flags and flowers and suchlike. Y’all rock. Many, many more will be found hoisting beverages of varying levels of inebriability. Or applying heat to flesh, via grill, or outdoors at a beach or park. Or both. This is cool. Most of those who’ve died in service of our country would appreciate that, too. Be well, be safe, keep an eye on your buddy, and if you’ve had too much to drive (read: any) call Chief, or failing that, the Old Man. Both will be happy to make sure you get home alive.