Too little, too late
I can’t think of a time in my life when I didn’t make up stories. When I learned how to write, I started putting my stories down on paper. When my cousin Clarice discovered I loved writing, she told me about her father. Uncle Herb had been a playwright but, raising a family during the Depression, he had given it up to make sure there was a roof over their head and food on the table. Uncle Jack had been a newspaper man like his father before him. Others in the family he written for enjoyment. It was Clarice’s first step toward encouraging me to follow my dream to be a writer.
For years, I dreamed of seeing my books in bookstores, of being able to sign my books at author events and of making my cousin proud. What I didn’t realize was that between those first few days of encouragement from Clarice to when I finally got serious about writing — yes, Sarah has very pointy boots — the publishing industry would change dramatically. Now, I can hold my books in print. Yes, there is a little thrill of excitement when a new proof copy comes in and I finally pull the button to put the print book on sale. But the reality is that the vast majority of my sales — just as the vast majority of my purchases — are e-books.
I have long accepted that my books would never grace the shelves of Barnes and Noble. After all, their feud with Amazon is well-known. B&N had made it clear it won’t stock books published by Amazon or made available through Createspace. So when I saw news that B&N was finally going to stock indie print books, I sat up and took notice. Could the bookseller finally be admitting that the indie market was large enough to take it seriously? If so, what did I have to do to get my books into its 640 stores?
The initial press release filled me with hope. Nook Press, B&N’s alternative to KDP, was going to offer a print side. Better yet, it would allow for hardcover as well as soft cover print books. Cool. I kept reading and that is when I started realizing there was a big “if” to it all.
Through the new print platform, eligible* NOOK Press authors have the opportunity to sell their print books at Barnes & Noble stores across the country on a local, regional or national level, and online at BN.com. Authors can also qualify** for the opportunity to participate at in-store events including booksignings and discussions, where they will be able to sell their print books and meet fans.
Oops. I’m not out of the first paragraph of the press release and there are already two asterisks that tell me the fine print is going to be anything but warm and welcoming.
The rest of the release talks about how wonderful the Nook Press platform is and what an opportunity this presents to those who take part. But those damned asterisks to look at.
Let’s look at what you have to do to be eligible. “Opportunity available for those print book authors whose eBook sales [of a single title] have reached 1,000 units in the past year.” Okay, does that mean you have to sell 1,000 units of a title before that title is eligible for the print program? (That is my take) Or is it if you sell 1,000 units of any title and all your titles can be eligible for the print program? I doubt the latter, figure the former.
I also have a sneaky suspicion that those 1,000 units of sales have to be on the Nook platform. So that is a big hurdle right there. I know there are some authors who have had success on the Nook platform selling e-books. But from personal experience, as well as talking with other authors I know, those who have sold 1,000 units of a single title in a year on B&N are few and far between. The reason I left B&N in the first place was because I was making very few sales there. My Amazon sales ran more than 10 to 1 and, with the start of KDP Select and then KU, well, there was no reason to go anywhere else. Not when I compared the numbers.
But, maybe it is time to reconsider if I can get my books onto BN shelves. So, I tried to keep an open mind and kept reading down to the second asterisk. Again, it leaves more questions than it gives answers. An author can qualify for in-store events if they sell fewer e-books (single title) in a one year period than is required to be eligible to be placed on the shelves. Does this mean the author or store will order print versions of the book and have them on hand to sell at these events? If so, what sort of hit will the author take for returns? Does the author have to buy the books outright or what?
All in all, it is something that looks good on the surface but that really isn’t doing anything to help win the average indie author over to BN. First of all, unless I keep my prices und9er $2.99, my royalties will be less from BN than they are from Amazon. With Amazon, I get 70% for my books, all priced between $2.99 to $4.99. With BN, I would receive only 65%. That isn’t much per unit but when you consider I would be giving up my Kindle Unlimited reads, which make up at least 1/3 of my income each month and is always in a minimum of the 3 digit range, it turns into a very big hit.
More importantly, I don’t see a guarantee that my print book would be stocked — or for long — in stores if I did have the magic 1,000 units sold in a year.
Oh, one more little thing I guess BN thought we would miss. To be eligible for this, it means your book has been out as an e-book for months, or years, before it will make it onto the shelves. Remember, you have to have sold 1,000 units in a year before it is eligible. We don’t know what the steps are from there (Full disclosure. I did a quick search of their site and didn’t find more information. It might be there but it shows another of my complaints with BN. Their sites are not well designed.) So, by the time the print comes out the initial push for the book is done and the author is on to writing another book and pushing it.
Timing, they say, is everything and in this instance BN is badly out of sync.
It will be interesting to see how this falls out over the next few months. I wish those taking part luck but I will not be moving away from KDP Select and KU anytime soon. Not on something that I have so many questions about. It really is, in my mind, too little, too late. And that is too bad.