Sometimes you have to experiment a little. So that’s what this is.
Earlier this month I launched Fantasy Treehouse Art & Architecture, which is an art book, a coloring book, a design idea book… and it’s got fairies. I had a lot of fun putting the project together, but ultimately? It’s a very niche book, and the sales reflect that. It’s fallen on it’s little nose and it’s not getting up again.
So! In the interests of gathering data, I’m also going to see what running an Amazon ad does for an obscure book in an extreme niche market. With about 12 hours of data collected, I’m looking at 146 impressions. Which is about 100 more pairs of eyeballs than this book had prior to the ad. I’ve spent a whopping $0.63 so far, hitting on the keywords ‘art architecture’ and it is set to auto-generate keywords. Since I have no idea how to keyword the book myself. I plan to learn from the auto-bots what hits and what doesn’t. Why so high a bid on the clicks? Because it’s an experiment. And because obviously this book is a hard sell to begin with.
Will I make a profit? I dunno. I can afford to run this for a couple of weeks and look at the data. My daughter and I did an ad for Pixie Noir starting back in July, and it was also auto-targeted and resulted in about 1200 impressions, and the equivalent of two read-throughs on KU. Not a success. I’m closing down that ad campaign and looking at it with a critical eye next month, when I have the time to generate keywords and see what happens.
In the meantime, I’m off on another adventure. I’ll share results as I get them.