When is the best time to release and promote your books? Usually, indie authors look at me and say “Uh, when they’re finished?” or they start thinking about staggered serial releases. But in our wonderful world of not planning releases a year out, there’s an interesting question: when do you release Holiday-themed or seasonal books? We all know the outcry when Christmas decorations appear in the store before Halloween, but is it better to release a Christmas romance before in early November, or early December?
If it’s horror, urban fantasy, or otherwise concerned with things that go bump in the night, when do you switch from general advertising to “a great Halloween read” or “An excellent book for the spooky season!”? (Like the book in featured image, Baptism by Fire by Dave Pascoe. Check it out!)
How about Easter, or 4th of July? Or other offbeat holidays – Talk Like A Pirate Day, or I even saw a promotion of “Escape Tax Season with this billionaire bad boy romance” (I remember that because it made me laugh, but not the name of the book or author, sadly). I’ve also seen college-aimed promotions: (You think midterms are bad? If Hero fails this test, the Kingdom will fall!)
The reason this came up, was Alma Boykin just released a new Familiars story! It’s just in time for Halloween (although these are awesome any time of the year, but it’s quite fun to read the goth perspective to Halloween runup as it happens.)
Ah, October, when the ghosts, and spirits walk, and the Off Ramp of Doom falls quiet. Too quiet…
Lelia Chan and her Familiar, Tay, continue learning about magic and what mages do. When a customer drops a strange silver disk in Belle, Book, and Blacklight, it starts a chain of events that pull Lelia deeper into shadow magic. André Lestrange and Rodney return to help sort out the off-ramp. Someone else returns, someone who wants to open doors best left closed. Lelia and Company have their hands and paws full dealing with the forces of darkness and bad jokes.
Evil walks on All Hallows Eve. It’s up to Lelia and Tay to send it back where it belongs. Or else.
Oddly Familiar, now at Amazon!