Opt out of mandatory opt-ins
Many of you are familiar with the CAN-SPAM act, and how it changed things for newsletters with North American subscribers (US & Canadian). Now, there’s a new act that’s affecting all your EU readers, called GDPR.
Long story short, don’t use mandatory opt-ins for giveaways. Anything that has this on the bottom, other than subscribing to your email list, is becoming verboten. “By submitting your email address, you understand that you will receive email communications from (AUTHOR NAME).”
Long story long, Mailerlite has a really good writeup:
If you haven’t been doing things like giving away books on Instafreebie in return for newsletter signups, then you’re probably fine. If you have, or you’re reading an old marketing site on how this is The Awesomest Marketing Technique Ever (and wondering why you keep running into issues), now you know.