Opt out of mandatory opt-ins

Many of you are familiar with the CAN-SPAM act, and how it changed things for newsletters with North American subscribers (US & Canadian). Now, there’s a new act that’s affecting all your EU readers, called GDPR.

Long story short, don’t use mandatory opt-ins for giveaways. Anything that has this on the bottom, other than subscribing to your email list, is becoming verboten. “By submitting your email address, you understand that you will receive email communications from (AUTHOR NAME).”

Long story long, Mailerlite has a really good writeup:


If you haven’t been doing things like giving away books on Instafreebie in return for newsletter signups, then you’re probably fine. If you have, or you’re reading an old marketing site on how this is The Awesomest Marketing Technique Ever (and wondering why you keep running into issues), now you know.



  1. Kitty! I recognize that piece.

    Mandatory opt-ins are evil, anyway, and really shouldn’t be used. I get that you want to collect as many vict… er, potential customers as possible, but at least be a mensch about it.

    1. And it’s a lovely piece! …I may have been scrolling through the already-uploaded images, and gone “Kitty! The internet is for cat pictures!”

      …When I can has brain and no sinus infection, I shall be more insightful. Until then, kitty!

  2. That explanation might be good, but they goofed by the using the spammer’s term “double opt-in” instead of the correct term “confirmed opt-in.” This is rather like an otherwise seemingly decent firearms article speaking of ‘assault weapons’ as real things. It makes me rethink trusting anything and everything they’ve said.

    1. Well, yeah. Marketing should be about finding the people who didn’t know that they really wanted your product, and letting them know it exists. Spammers are the complete antithesis of that approach.

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