The Second Annual Labor Day Sale
I love my writing, except when I hate it. Then I look at my sales figures and despair. Really. My stories are not _that_ bad. They can’t be! All I need to do is get enough people to try them.
“All” hahahaha! Yeah right, like Super Introvert has a clue how to even start marketing.
Right. Well . . . Cedar’s doing a Labor Day Special.
Can’t hurt right?
Umm, how about the book that had just crept past 200 sales in almost three years selling over a hundred in a week? Call me gob smacked. It briefly broke into the top fifty in its sub category. Call me impressed. And that was before the KU pages counts skyrocketed.
As you can see, my sales had flat-lined. Too long since a new release, on top of a umm tepid recovery, plus end of summer back to school stuff. Or so I told myself.
So, I settled down to do a bit of analyzing. On KU, the second in the series has, so far, had 70% of the page numbers. The third in the series has half that, the third and forth books are starting to move.
The sales carry through is not so impressive—but the first book is on sale for 99¢. The second and subsequent are at $4.99. None-the-less, there was a small bump up the next weekend.
KU went the other way, with an initial bump, and the next weekend a big jump.
If I were a marketing Guru, no doubt this would mean something. being me, all I can say is, QUICK! Stop dicking around with editing and publish those stories! So I booted a novella and a few days later a short story out the door. Now I need to quickly polish a couple more and hopefully keep up the numbers.
Thanks, Cedar! And Sarah and Amanda and everyone else who spread the sale page all over, and all my readers, and Mom and Dad, cats and dogs . . . It was great. A very nice boost that I will try to capitalize on.
I think what we’re seeing here is a sign that I’d pretty well saturated the tiny bit of the market that was aware of me. This sale, with wide spread links, broke out of that bubble. I have no idea how far, how wide this new exposure is.
But it points to what I need to do, in order to build a readership large enough to sustain a career.
I’ve tried all the easy things. Talk it up on facebook, send things off to book plugs.
Paid advertising . . . was less than impressive. I gave the Amazon marketing a go. I too could be that obnoxious ad on your kindle . . . I committed $500 to the effort, but they actually only charge you on click throughs. For 5668 “impressions, ie flashed up on some poor schmuck’s kindle, I have five clicks, ten page views and no sales. Well, it only cost me $0.95 to crush my ego. I understand that one click through per thousand impressions is average, so . . . maybe I need to target the ad better.
Or I may need to completely rethink where to advertise.
Did I mention that I was bad at this? Yeah. No kidding.
But if Cedar does the Christmas sale, as threatened, I’ll be there for sure.
So, who else has something that has worked for you? Or not?
And to the other authors in the sale, how did you do?
Oh, and to keep up sales, a new short story: