Amazon is a Business
Forgive me if I seem a bit impatient. The stupid has been strong this week, and although normally I’m the quiet, nice one, I’m a bit exasperated by now.
(but less so, now. Many thanks to Glenn Reynolds for the instalanche. Welcome to any new readers! I’m not Sarah, but sometimes we seem to share a brain.)
I’ve already covered the gaffe Archon made, on my blog. Now, I’m talking about the recent wave of anti-Amazon posts, usually made by people who don’t know what they are talking about, and don’t bother doing a modicum of research before they panic. Yes, Amazon and Hachette are fighting. Yes, authors are being harmed, and that’s sad. However, this is hardly a reason to boycott Amazon, and if you know anything about business, it’s not even particularly noteworthy. Let me note here that Amazon is not evil, Amazon is a business.
For one thing, it’s not one-sided. I urge you to follow and read that link before you continue. Hachette doesn’t care about those authors you are angsting over. They only care about their profits, and if you actually know a traditionally published author, you know they don’t see very much of their share of those profits. Should someone’s career end over this, Hachette will just snag another candidate out of the pool of eager manuscripts.
But, but, Amazon is killing Indie bookstores! Pish, and posh. Before them, Barnes and Nobles and Borders did it. Or have you forgotten that oh-so-cute movie about that angsty issue? Ah… I see you have, and don’t care. Neither do you care about the incalcuable harm publishers do and have done to authors. Instead, you’d rather shoot yourself in the foot.
Go ahead. More for those of us who understand business, and finances. I make between 70% and 35% for every ebook sold through Amazon. I make less than that through other venues (such as B&N) but still, I make immensely more off of every sale than any traditionally published author will ever see from Hachette, or any other publisher. I have print versions of my books I don’t make that high a percentage from, but you can order my books in any bookstore, and there are a few which carry a copy or two at any given time. You can find more idea on how to do it right here.
Unlike these yahoos, I don’t feel the need to fraudulently slip my book onto a shelf somewhere. I do shop at the occasional bookstore, but I am far more likely to order from Amazon. Why? because they have what I want. It’s that easy. Plus, being cheap is nice, too. I can’t afford to walk into a bookstore and buy all the books I read on a weekly basis in paper. Not to mention our poor little house would be overflowing and collapsing. Yes, I bemoan not having time to read. That doesn’t mean I don’t read. With ebooks, I can take chances on new authors and books, that I wouldn’t do on a paper copy. So Amazon offers me a lot more than free shipping and the luxury of not having to go to a store. I love Amazon.
So do a lot of other people, like all the readers who neither know nor care who publishes their favorite author. Outside the industry, who knows this little piece of data? Very, very few readers. They don’t need to know, they just want an entertaining story or a well-done non-fiction book. And they want to be able to afford it. Face it, kids, the economy ain’t great. It sure as heck isn’t ‘recovering’ nor does it appear that it will any time soon. So you would begrudge your readers from seeking the best deals? Are you willing to pay top-dollar for every book you read? Didn’t think so.
Publishers are toxic. I read on my facebook feed an author terrified that she was about to have her fourth editor in as many books with her publisher. She’s afraid this book won’t sell well enough to justify keeping her on. Me? I hire and fire my editors based on their performance and merit, I am in control, not them. Another author, when the news broke that Orbit wouldn’t be giving away the Hugo-nominated books as most publishers do, begged that readers not be angry with his publisher. He said he would be blamed, lose his job, and be black-balled by other publishers, if the readers reacted angrily. (Do I really need to mention here that Baen is the exception which proves the rule?)
Look, I was in an abusive relationship. I know how hard it is to get out of. For one thing, you start to believe that you have no value. This is not true. Stop listening to publishers when they tell you you need them. You don’t. Maybe that was true, once, but reality has changed, and they are terrified. It’s making them do stupid things, like Hachette fighting with Amazon instead of negotiating. Or Apple, in the case it lost last year, over price-fixing. Or didn’t you notice that all the big publishers admitted guilt in the DOJ case? Time to open your eyes and see that it isn’t you, my author friends. You do offer something to the world. Whether it is an amusing story to lighten the burden of readers who are faced with uncertainty and risk in this bleak economy, or a well-researched and sourced non-fiction book which offers a balanced perspective on some topic. Stop letting yourself be treated as disposable, and start recognizing that it isn’t Amazon who is your enemy.
There are safe places. We won’t let them hurt you, and we offer help to those who are willing to work toward independence. I know there is a school of thought which says that those who are in an abusive relationship want it, and will go back to it, no matter how much they say they want out. I say perhaps. And perhaps all they need is a little support. It can be done, I’m living proof.