The Corpse Twitches
Barnes and Noble continues trying to give signs of life, and looking more and more like a corpse twitching long after it’s dead.
The new stores will be about 14,000 sq. ft., making them roughly 12,000 sq. ft. smaller than the chain’s typical stores. “Twenty-six thousand square feet is too big,” Parneros said, adding that the current locations “were built a long time ago.” Parneros said the smaller stores will be easier to staff and run and fit better with B&N’s omnichannel sales approach. (The omnichannel approach encourages customers to buy books at the store, online, or on a digital reading device.)
The prototypes will be focused on books, and include a café as well as a curated assortment of nonbook items. While educational toys and games have done well for B&N, categories like music and DVDs (which have sold less well for the retailer) will be scaled back. Stores’ gift and stationery offerings will also be refreshed.
So, various thoughts: five stores won’t save you.
Do the smaller stores mean that their appeal has become more selective?
Omni-sales. Geesh, guys, that’s happening for everyone in retail. Making a virtue of necessity doesn’t make you special.
Easier to staff and run: so, firing a lot of your receiving managers was not a good idea?
Focused on books, but wait, there’s also non-book-items. So they’re just cutting music and DVDs whose stores have been closing all over the nation.
Carry on, Barnes and Toys. Looked at from a certain perspective, this stuff is hilarious, at least if you have the kind of humor that causes you to laugh at funerals.