You’ll pardon me if I’m a bit scattered this morning. The past week has been interesting — yes, that’s the word. Nothing serious has happened but nothing has happened on schedule either. The writing and editing have been suffering as a result. Between company — which I loved but, damn, I don’t love the prep for having people over — my neighbor doing something in his back yard that has required 3 days of jackhammering, any attempt to concentrate has been futile. Add to that the fact the installers arrived at 1830 last night to put in my storm doors — and couldn’t finish because they’d never installed a door like one of mine — and I’m tired and frustrated. Again, not conducive to writing.
Yet, I have to write. I also have to figure out why I’m having issues converting a book to put up for pre-order. Oh, the life of a writer. If it isn’t one thing, it’s another.
While trying to figure out what I wanted to write about today, I came across this post from Bookbaby Blog. It asks the age-old question, when should I publish my book? It’s something many indie authors angst about. There is so much information out there, much of it contradictory, about when a book should come out. Sure, a lot of us follow the simple rule of “publish it once it’s done.” But there really is more to it than that.
I agree with a lot of what Bookbaby has to say in the post. Now is the time to publish your work. Don’t let it sit there gathering virtual dust. The only caveat Bookbaby gives, and it is one I agree with, is that the holiday season isn’t the best time for a new indie author to release a book. Yes, it is a time when many of us are buying books, either for ourselves or as gifts. For the latter, most of us don’t want to risk giving a book we aren’t sure the recipient will enjoy. So we tend to go for authors we know they read or who we know write in much the same way as those authors our friend or family member likes. Newbies aren’t even on the radar.
But that leaves the rest of the year.
Now, I know a lot of us suffer what we call the summer doldrums when it comes to sales. Reading the linked post had me thinking about that and then nodding. Summer is when a lot of readers are looking for what can be euphemistically called beach reads. That doesn’t necessarily mean they have to be fluffy romances, even though that is often what we see the traditional publishers pushing at this time of year. But escape seems to be the theme most wanted. For the summer months, Bookbaby suggests we follow what the trads do and publish books focusing on adventure, fantasy and travel.
It makes sense, especially if you are marketing your books properly. Why? Because these are the months readers in the U.S. traditionally “escape”. School is out. Families schedule vacations to get away from the pressures of daily life. They don’t want to be reminded of everything they left behind. They want to escape. It’s why movie makers release their blockbuster films during the summer. Escapism is the name of the game.
As indies, that means we are competing with the trads for those precious readers. But we can and often do win. The challenge is making sure we are doing everything the trads are doing when it comes to insuring our books looks as professional as theirs. We also have to make sure our metadata is set up properly so readers can find our books using whatever their favorite search engine is. Sure, we also have to promote (gag, ick). But we can and do grab our share of the market — we just have to work at it.
Something else we have to look at is the timing of our books if they have a certain theme. A book where your main character runs away for the summer can come out any time. However, a Christmas themed book probably needs to come out close to the holiday season. That’s not a hard and fast rule. After all, the first rule of indie publishing is not to sit on your work. However, there are a number of readers who, as we get close to the holiday season, want holiday themed books. They will risk buying an indie author they’ve never heard of if the book conforms to the holiday theme and if the blurb and sample look interesting. That said, they don’t search those books out at other times of the year. So, weight that along with all the other factors when writing a holiday themed book.
A couple of other thoughts — and yes, I know I’m all over the place today. Sorry — about when to bring out your books. Whether you are writing a series or stand-alone books, you need to have a publishing schedule. Sure, you can alter it because life happens. But you need to stick as close to it as possible. Why? Because your readers need to know they can count on you to continue to produce in a regular fashion. Going hand-in-hand with this is something I am seeing with my own work. If you can put out a new title (and it doesn’t have to be a novel. It can be a short story.) every three months, you may be able to keep your sales from taking that dramatic drop they seem to do all too often a few months after a new novel comes out.
As for what day of the week you should bring your books out on, you can do what some of the better selling indies and trads do and publish on the first and third Tuesday of each month. I don’t always do it on those particular Tuesdays but I do try to come out on Tuesday. Why? Because most folks are too busy getting back in the swing of the workweek on Monday to worry about buying a new book. Tuesday lets you grab them and you have the rest of the week to remind them you have a new title out and come get it for the weekend. You also avoid the end of the week “all I want is for the weekend it get here” attitude so many of us have. Will it work for everyone? I don’t know but it has seemed to help my sales.
And, joy of joys — not, it looks like they are about to start the jackhammering again. So, before that happens, let me close this out. As an indie, you are in command of your professional life. Do your research and don’t be afraid of releasing your book when it’s ready. Push the baby out and start working on the next one.
Until next week!