Writing to Market
This is a perennial author concern. Will what I am writing sell? Will lots of people want it? How do I know what the market wants?
One of the fantastic things about writing Indie is that you are freed from strictly writing to Market. In theory, there are readers for everything out there. It’s just… Can you find them? As an independent, you have the freedom to publish and look. To test the market. Traditionally published? Not so much. There you are at the mercy of what the marketing gurus hired by a massive company are telling that company. Or, from a small-press publisher, no research, just riding coat-tails. I’m unkind – there are small presses that set up niche markets. And there is Baen, who carved out a market from the ashes of science fiction after message fiction burned it down.
We here at the Mad Genius Club tend to be a bit insulated from the traditional writing world. Other than the Passive Voice and Kathryn Kristine Rusch’s business blog, I rarely look at other writing advice outlets. For good reason.
Their view of writing is, well…
The author of this article describes what the interior of a magazine written by writers, for writers, looks like. I think the readers here will find it a stark contrast to the general good humor and helpfulness of the MGC. “Whyman said, “I had a lot of questions in my mind about what would happen to fiction and how we would go on working. Does it really matter now?” Luckily we don’t have to wait to find out. Seltzer informs us that Whyman launched a new international online journal “intended to foster artistic expression in the face of political repression and fear.”
Which brings me to the other problem I have with so many writing advice outlets. Their view of writing is:
In the article I linked above, a flood of writing workshops, conferences, retreats, contests (pay to play, natch), and MFA programs are offered. Boy and girls, ladies and gentlemen, ants and squirrels… These are little more than elaborate marketing ploys (autocorrect, ploy is SO a word!). But not to help you market your work – unless of course you intend to sell your work to other writers who are desperately trying to be the next big thing – no, in this case to market TO you, the writer. And can you blame them? Their too-precious lit-fic doesn’t sell, so they have to afford their lattes and avocado toast somehow. But you do not have to buy into their world of desperation.
Here in this blog we bring you daily articles about writing, marketing, nitty-gritty how-to articles about formatting and covers and more. Rather than the magazine he references at 9.95 a year (such a bargain, darling! Oops, let me wipe up that sarcasm I dripped) we’re always free. And we answer comments, we write posts in response to specific questions… Heck, we ask you all what you want help with, we don’t assume you’re angsting over some political polemic and needing encouraging to keep writing. Real writers don’t need coddling. You can’t help writing: it oozes out from every pore. Except on the days you get blocked. We’re not perfect, we Mad Geniuses. In fact, you might say we are insanely optimistic.
I can live with that. My market doesn’t consist of the literary darlings who buy writing magazines anxious for reassurance that the Resistance will go on. Resisting against what, I’m not sure. Lack of sales? Because my market is real people who read real books. So I can afford to take an hour a week writing a free blog post helping other writers out, and more time answering comments.
Write to your market: readers. Don’t abuse them, and they will come back for more. Amuse them, delight them, make them connect with your characters and cry. Arrest their attention with your cover, hook them into opening the book with your blurb, and they will read. Further, they will tell friends and family and even strangers about your book… That’s marketing of the finest kind.