I am up to my eyes in finishing up a major rewrite so I can finally send Dagger of Elanna to press. Because of that, I forgot today was my day for MGC. So, when I did finally remember, I went looking for any news that might be of interest. I’m going to link to some of what I found and am interested in seeing what you think.
First off is an article from Publishers Weekly. It details the “bad news about e-books“. It seems part of the Digital Book World conference, Jonathan Stolper from Neilsen Books noted that e-book sales from “reporting publishers” was down 16%. He noted that one cause of the decline was the rise in e-book prices. According to him, on average, e-books increased $3 to an average of $8 per title. He also claimed another factor for the decline was the increase in use of tablets by readers instead of dedicate e-book readers. Stolper said that readers who use a dedicated e-book reader buy more books than those who use tablets.
Now, I’ll admit I was surprised to see he admitted part of the problem — a major part, in my mind — is the increased price of e-books by traditional publishers. I’m not sure where he got the average $8 price. It certainly isn’t the average price of new titles coming from the Big 5 publishers. I checked yesterday and the latest e-book coming next month from J D Robb is $14.99. James Patterson’s upcoming book, the 16th in the Women’s Murder Club series, is also selling for $14.99. Silence Fallen by Patricia Briggs is selling for $13.99. Those are a long way from the $8 per title Stolper mentioned.
Perhaps he is averaging out the prices of new and old books. If so, he is not only comparing apples and oranges but he is trying to fool us with the old shell game con. Yes, e-book readers look for older books to read and buy them. But most readers, be they those who only read print books or those who read only digital or those who do both look for new books to buy from their favorite authors. Readers understand that there is no reason for an e-book to cost more than they have to pay for the print version. So, instead of buying the e-book, or even the print book, they wait for it to go on sale through Amazon or another online retailer or they go to the second hand bookstore or borrow it from the library.
There is something else that, when considered, shows a major flaw in Stolper’s argument. He discusses only sales form “reporting publishers”. In other words, indie authors, small presses and probably a number of medium sized publishers aren’t included in his data. When you take that into consideration, what you have is a window into what is happening with traditional publishing and not with publishing as a whole. Not that it surprises me. As for the “people who read on tablets buy fewer books than those with dedicated e-book readers” argument, all I can say is he needs to talk to my bank account. I buy as many books, if not more, now that I use a tablet for the majority of my reading than I did before I owned a tablet.
I recommend comparing what Stolper has to say with what Author Earnings said. You can find the Authors Earnings report here.
In other news about e-book pricing, for those who live in Canada, Apple and several major publishers have reached an agreement with the government to end what has been termed anti-competitive pricing. That sounds kind of familiar, doesn’t it? It will be interesting to see how this plays out and how it impacts pricing. Will Canadian outlets take the approach Amazon did when agency pricing ended here? With publishers setting the price for e-books, will the online outlets start discounting print books more, even if — as with Amazon — it is only for a limited time? If so, how will the publishers react to that and what sort of spin will they put on it to explain their financial losses/gains?
There is a new “publisher” out there for indies. Looking at it, it looks more like a distribution platform ala Draft2Digital and others. Called Pronoun, it bills itself as a “free publishing platform where authors can create, sell, and promote their books”. It might be legit and a great platform. My problem is it says it is free but then talks about distribution fees. Unfortunately, on a quick look at the site, I did not find any real information about what these distribution fees might be. In fact, when I went to the support page and clicked on the link for how much it would cost, I got a 404 page error. In other words, no information. That always bothers me. I want to know before signing up for an account, even a free account, how deeply someone is going to try to reach into my pocket. So, if any of you guys have had experience with Pronoun, I’d love to hear what you think.
Finally, Amazon UK has launched its second literary competition in just a few months. This one has a pretty substantial prize and the promise of a marketing campaign for the winner. For more information about the Kindle Storyteller Award, check here. Full details can be found on the official page for the contest.
Have I missed any recent news you think we need to know about? If so, list it in the comments.