I’ve been beyond sick for the past two weeks, with the cold-that-would-not-leave. It’s probably a sinus infection at this point, which means I’m wandering around in a fog and my head feels like it weighs nine thousand pounds. Yippee!
But I realized recently that Amazon Prime Day is July 15 and 16. Yes, it’s called Prime Day, and is two days long. If anyone can explain that to me, please do. But the point is, a lot of people are going to be tootling around on the ‘Zon next Monday and Tuesday. They have money burning a hole in their pocket, and if you can snag their attention, you might get a few sales out of it.
How, you ask. The easiest way is to put one or two of your books on sale, then spread the word through your usual advertising channels. This method can also give you long term results, if you’re smart enough to make Book One of Series X one of your sale books. New readers will stumble upon the mythical- and inexpensive!- Book One, and will be more likely to buy the rest of the series at full price.
Since I’m incapable of doing anything the easy way, I’m attempting a modified version of the sale method. I’m going to put A Kingdom of Glass on sale this weekend, then put up a short story in the same universe on the 14th or 15th. The Garia Cycle has only a miniscule number of fans, but I owe them something, since I haven’t published anything in the series for an unconscionably long time.
It’s not a perfect way to take advantage of Prime Day. I’d do better to put up a short story in a thriving, high-fan-traffic universe, but I don’t have one of those at the moment. And as I said above, I feel like hell, which makes writing a bit tricky. This little story popped into my head at the right moment, and after months of struggling to write anything, I’m not about to push it aside. But for those of you who can write like the wind for the next week, and are willing/able to give it any old cover art (doesn’t have to be perfect; you can always change it later) you should take advantage of the ‘Zon’s increased traffic.
Even writing this teeny blog post has wiped me out, so, talk among yourselves. Are you putting up new content for Prime Day? If you’ve done it in the past, has it caused a bump in your sales? Do you think the entire concept is absurd, and anyone who mentions it should be thrown into a pit of rabid emus? Or perhaps rabid Canadian geese would be a better punishment.
Things to ponder.