Amazon’s at it again
Before I go any further, my heart and my prayers go out to the victims (and their friends and family) of the tragic bombing at the Ariana Grande concern in Manchester last night.
Now, to get to the post. Of course, that means I have to have a post. Hmmm, what’s lurking in my head? I hear rattling up there but that might just be my brain waiting for the coffee to kick in.
There are actually a couple of things I’d like to discuss today. The first is a new feature from Amazon that has some authors and traditional publishers in a tizzy. In fact, it wouldn’t surprise me if there aren’t more than a few suits in the vaunted towers of NYC publishing that are having to change their pants. Why? Because Amazon has taken a swipe at the NYT Best Sellers List and similar lists and started what it calls “Amazon Charts“.
Why has this new list caused such an uproar? Because it shakes things up, mainly (I presume) because it will be easier for indies and small presses to be listed. There’s something else that probably upsets them as well. Not only does the list show the most sold books (Top 20 right now) but it also shows the most read books. These lists include Audible downloads and downloads/reads through the different Amazon subscription services. So, those titles enrolled in the KU program can and will be recognized if they hit high enough.
Now, let’s face it, this really isn’t much different form what Amazon has been doing with its various best sellers lists. But now they have the Top 20 books and the look and feel of it is so similar to the Best Sellers lists of the NYT and others that they don’t like it. People might actually pay attention and see that the books Amazon is listing aren’t what they are listing.
There’s another reason they might be panicking as well. These lists are promulgated by actual numbers — numbers of purchases, numbers of downloads, number of page reads. That’s not quite the same as the various best seller lists that rely on the handwavium that is Bookscan, the Neilsen rankings of books. In other words, Amazon is removing the blindfold from authors when it comes to their sales slowly but surely and that scares most of traditional publishing witless.
Of course, that’s not the only thing publishers are upset about. Amazon has instituted new rules about their “buy” button. These rules allow 3rd party vendors, if they meet certain requirements, to win the “buy” button. In the past, when it came to books, the buy button automatically meant a purchase from the publisher. Oh, you could look at what other sellers were offering by clicking the right link on the page — something most readers I know do, especially for a book that’s been out for awhile. But now, that’s not automatically the case. You see, one of the criteria for winning the buy button is price.
That means it is possible for a reseller to be the “preferred” seller using a lower price than the publisher offers. Oh, it’s not that simple. There are other requirements as well. But just the possibility of it happening has publishers and some authors up in arms. I even get it. No one wants to see a revenue stream drying up. But publishers have to understand that readers have been looking at price for a long time.
One of the arguments I’ve seen against allowing this is that those resellers aren’t paying royalties on the sales. According to one thread in social media, the authors involved were trying to convince the naysayers that all these resellers are selling returns and books that should have been pulped because there was something wrong with them. Nope. Sure, some of the books were books they received as advanced copies or should have been trashed but the vast majority of them were purchased legally and are now being resold. That means the royalties have been paid and, as long as our laws are what they are, royalties are paid on only the first sale.
Instead of raising hell about allowing someone to undercut the publishers and win the buy button, these authors ought to be asking the hard questions of their agents and their publishers. Why are they pricing books so high people are looking for alternative sources? Yes, print books have a certain cost threshold they have to meet just to make money. But when you see retailers, both in brick and mortar stores and online, discounting books by 25% or so on a regular basis, you know the markup is huge. Believe me, these retailers wouldn’t be discounting new releases that much unless it was. After all, the retailers have to make money as well.
I’m sure there’s more but the coffee hasn’t kicked in yet. Besides, Amazon always gives us enough fodder to think about not only how it will impact traditional publishing but our own nook in indie publishing as well. What do you guys think? Is Amazon wrong to allow third-party vendors the access to the buy button? And what about the Amazon Charts?
Oh yeah, don’t forget I’ve a new short story out. 😉
Battle Wounds is the third short story set in the Honor and Duty universe. The stories all take place before the events of the first book, Vengeance from Ashes. The short stories came about because some of you wanted to know what happened to make Ashlyn Shaw into the women we meet in Vengeance. They’ve been fun to write and there is at least one more planned.