excessively proud of oneself or one’s achievements; overly vain.
“this vainglorious boast of personal infallibility”
Synonyms: assured, biggety (or biggity) [Southern & Midland], bigheaded, complacent, consequential, egoistic (also egoistical), egotistic (or egotistical), important, overweening, pompous, prideful, proud, self-conceited, self-important, self-opinionated, self-satisfied, smug, stuck-up, swellheaded, vain, conceited
The most difficult part of this business, for most of us, is promoting ourselves and our books. It’s also the most important, if we want to be read and paidfor our work. This applies to both the traditionally published, and the independent. The book is published, but how are readers to know about it?
There are many paths to a reader. The best is the same in any business, because it is also the strongest. I did it myself, yesterday. I tried to use my First Reader’s 30+ year old Kirby vacuum, and to my great frustration, it left as much on the carpet as had been there to begin with. I hopped on Amazon, looking at the top rated vacuums, reading reviews, and still hadn’t made up my mind. It wasn’t until I made a wisecrack on facebook about vacuums being pushed as Father’s Day gifts, and perceptive friends started recommending vacuums that they had used and loved, that I made up my mind about the purchase. Word of mouth is king, when it comes to marketing and promotion.
Word of mouth can come in many ways. It can come from the mouths of happy consumers. In this case, readers who review, or just rave about their latest read to anyone who will listen, whether in person or on social media are ideal. Those are the readers who sell books. They aren’t trying. They just really enjoyed that book, it stuck out in their mind, so when someone asks for the latest space opera, they say, Oh! You just have to read…
There’s also the word of those who are being helpful. Whether it’s readers who know that if they share their favorite author’s promo post, it helps that author out and therefore they write more books to be read later, or readers who are big fans and see themselves as unofficial street team-members assisting an author. Sometimes it can be fellow authors helping one another out – like the Indie Author sales we host here at MGC. This can be really beneficial when an author with a large fanbase shares the work of a new author. The down side of this can be two-fold: one, the “Name” author is likely to then be hit up with exuberant newbs (see the title of the post) asking him to do the same for them. And secondly, the reputation of the Name can actually be harmed by recommending sub-par works. I’ve gotten very cautious about the work I share and promote (in my Eat This While You Read That posts, for instance. I’ll be rebooting that series in about a week, by the by) because I want to keep the trust of my readers. It might be someone who is young and just doesn’t realize they NEED editing. Or it could be work that’s just not like mine, and my fans would shy away from. I have to use some judicious thought in who I promote, and what I say when I promote them.
Finally, the last mouth that can be talking is… the author themselves. This can be effective, or harmful. Look, we all need to talk about our work. Get excited about it. That’s a great and wonderful thing, because the onlookers will pick up on your enthusiasm for your work, and they will react positively to it. If, on the other hand, you project ‘just another book for another buck’ and you’re not talking about what’s in the book, just how many copies you’re hoping to sell… well, no one likes to be sold a bill of goods.
Excitement is one thing. But keep in mind that no-one wants to see constant self-promotion. If you nominate your own work in every thread where someone is asking for book recommendations, there might be a problem. If you are posting links to your work in every group, forum, and you aren’t paying any attention to the rules about self-promotion… not only are you going to get a bad name as ‘that guy’ and get banned from groups as fast as you join them, you’re going to give other indie authors a bad name, too.
Not that it matters to you. If you’re the vainglorious one, nothing at all matters to you except making a quick buck. You’re not interested in spending any money on your books: need a cover? Grab a quick image online. Doesn’t matter who created it, it’s yours now. Need an editor? Ignore the pros and readers who plead with you to find at least a copy-editor, and publish it anyhow, because rent is due and you don’t care about return readers. Banned from groups for over-promotion? Tell everyone how unfair it is, and then join ten more groups to use for free promotion. Buying ads? Ain’t nobody got cash for that, man! Promoting yourself in another author’s fan group? Well, heck, my book is sorta like that guy’s book…
You all know someone like that. The one that makes you cringe, and wonder if you are overdoing it with your own book. The one that when you admit you’re an Indie Author, people wonder if you’re driving around with a trunk full of copies, flogging them at flea markets or begging people to take a copy just so your garage might eventually empty out.
It is possible to self-promote without being That Guy. Making an ass of yourself only happens if you ignore the feedback from others. Ideally? You’ll grow a group of readers who will turn into fans and they’ll be the ones bringing up your book when a call is put out for a good read. Also, there are paid promotional opportunities to pitch your book, in email lists and ads that are targeted. Dorothy Grant put together a great list of these, and there are more out there if you look.
But first, stop and think. Where did you find the last books you read? Who told you about them? Why did you decide to pick them up?
It’s a tough balance, between blowing our own horns and picking up a damn vuvuzuela. Pay attention to rules, don’t choose to be That Guy, and do share your own links from time to time on your own wall/page/tweet-whatever. I found out today that I have cousins – admittedly, not close ones, but still – that had no idea I was an author. Which amused me highly since I was being approached to write some free content. Um. Thanks?
Remember, guys. Exposure will kill you. And being the one running around flashing your junk will get you attention, all right. It just might not be the attention you think it is!