Tag Archives: promotion

It’s a Business – A blast from the past

(Brad is still busy with life, family and writing. So I thought I’d do a blast from the past. In this case, from last year.)

There are times when I feel like I’m the crotchety parent sitting the kids down to tell them the facts of life. No, not those facts of life but the facts of life about business. It seems like almost every week there is a blog post or newspaper article about a bad contract or troubles in publishing or writers thinking about hanging up their keyboards. Why? Because all too many forget that publishing is a business and it needs to be treated as such.

I’m not going to discuss, at least not much, the publisher side of writing as a business today. Oh, there is plenty out there. Bad publishing decisions coming back to haunt the publishing company abound. But that’s not the point of today’s post. No, today I’m back on my soapbox reminding everyone who wants to be a writer that you have to remember that this is your business and you have to treat it as such.

Over the last couple of weeks, I’ve talked with writers, some traditionally published and others indie published, who went into this business with stars in their eyes and rose colored glasses firmly in place. The ones traditionally published just knew that once they signed the contract, the publisher would be spending all sorts of money to promote their book and make it into a best seller. The indie writers who are now wanting to go with a traditional publisher because — duh — they will get this huge advance and will be sent on tours to sign their books and will soon be playing poker with other best selling authors ala Castle.

That sound you hear, that slow thud-thud-thud is my head pounding against the wall.

It would be wonderful to live the life of Castle — less the murderers and other crooks trying to take pot shots at you every week. But that isn’t reality. The reality is that the vast majority of writers who have signed with traditional publishers see little if any real push from their publisher. In fact, the publisher — and the author’s agent — expect the author to do their own promotion. Oh, you might get reimbursed for your expenses if you go to a con or do a book tour but don’t bet on it. Don’t believe me that publishers aren’t spending as much on promotion of those authors they haven’t pegged as best sellers or the newest “best thing ever”? Think back to the last time you saw a book signing at your local bookstore. Now ask yourself how many times a year your local bookstore has such signings. How many of those are authors who aren’t best sellers or local authors?

Now, look at your local newspaper and tell me how large the arts section is and how many book reviews appear per week. Oh, wait. Sorry. Part of the reason there aren’t as many reviews is that there aren’t as many people reading the newspaper. Reviews, especially book reviews, were some of the first things cut when newspapers started cutting costs to make up for the lower advertising revenue and lower subscriptions rates. Few newspapers have their own book reviewers any longer and the books being reviewed are either best sellers or the newest best thing. Hmm.

But, Amanda, you get those huge advances and you don’t have to work any longer.

Wrong.

And this is where you have to remember that this is a business. Most advances, especially for “new” authors fall in the four-digit range. Yes, some new authors get more but they are the except and not the rule. You don’t get the advance all at one time and you aren’t going to see any more money from the publisher until you have earned out the advance and, believe me, that doesn’t happen very often. How can it when publishers use Bookscan to determine how many books are sold instead of a simple inventory tracker program?

That means you have to make sure you have a way to pay your bills between advances. This is why the vast majority of writers aren’t full-time writers. They have families to feed and are like me. They like having a roof over their heads and food in the fridge. Even if your first book is a success, you don’t know that the second book will be. More importantly, if you are publishing traditionally, you have no guarantee that the readers will remember you two years or more after your first book by the time the second book comes out. Remember, when you publish traditionally, you have no control over when your book is released and you are just one of many the publisher is having to slot into a finite number of slots per month.

I can’t repeat this often enough. Writing is a business and the writer is the business owner. Yes, you might sign a contract with someone to distribute your work (a publisher) and promote it (publisher or someone else) but it is still your responsibility to make sure the job is being done. You can’t just sign the contract and sit back and wait for the money to roll in, trusting the person you contracted with to do the job. You need to understand the supply chain for bookstores and the reality of how long a book is left on the shelves before it is pulled. You need to understand the financial aspects of the business and you need to study the numbers when it comes to sell through, resigning authors, etc.

What started me thinking about this again today was this article. The author in question signed a contract with a major publisher for her first book. It was critically acclaimed and not long before it was released into the wild, she quit her job. Yep, you read that right. The author quit her job — the job that helped support her family — so she could promote her book and write full-time. She did so after signing with the publisher for only this one book. There was no second book that would bring in additional advance payments. Nope. Just the starry eyed vision of living the life of a writer.

Now, I don’t want to kick this woman when she’s down but her story is illustrative of the problems so many writers — and folks who start their own businesses — face. They get a great review for a product before it hits the shelves and based on those reviews, quits their regular job to do this full-time. The problem is that reviews don’t always turn into sales and sales, especially for books, will slow down if the author doesn’t bring a new title out in fairly short order. For those authors going the traditional route, that very likely means no payments after the book is released because the advance isn’t earned out. So what are you going to do for money?

This particular author did finally go out and get a job — for awhile. But what struck me is that she doesn’t really seem to want to work. She would rather be writing but the worry and stress of not having enough money has shut down the writing. But a job makes her too tired to write. You see the circle. I feel for her but, to be honest, she needs to man up — or woman up — and realize that the situation she is in is the same one so many of us face on a daily basis. We face it and learn to live with it as we continue to write and put our work out there.

The lesson to be learned is that if you don’t have at least six months — preferably a year or more — of living expenses in the bank, do NOT quit your day job. If you are worried about putting food on the table for your kids or if you are worried about how you will pay the bills, do not quit your day job. It makes it more difficult to write, yes. But this is a business and you learn to adapt. You find the way to carve out time to write. But having all the time in the world to write isn’t worth anything if you are worrying about losing your home or having your utilities cut off.

It’s a business, damn it, and you need to look at it that way. Have your business plan. Have your promotion plan. Know that you aren’t going to get a regular salary that is the same from paycheck to paycheck.

And since I am a working writer, check out Sword of Arelion (Sword of the Gods Book 1).

War is coming. The peace and security of the Ardean Imperium is threatened from within and without. The members of the Order of Arelion are sworn to protect the Imperium and enforce the Codes. But the enemy operates in the shadows, corrupting where it can and killing when that fails.

Fallon Mevarel, knight of the Order of Arelion, carried information vital to prevent civil war from breaking out. Cait was nothing, or so she had been told. She was property, to be used and abused until her owner tired of her. What neither Cait nor Fallon knew was that the gods had plans for her, plans that required Fallon to delay his mission.

Plans within plans, plots put in motion long ago, all converge on Cait. She may be destined for greatness, but only if she can stay alive long enough.

Dagger of Elanna, the second book in the series will be released soon. You can check out snippets from the book starting here. (Edited to add, Dagger is out and you can find it here.)

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Filed under AMANDA, MARKETING, PROMOTION, WRITING: PUBLISHING

Vainglorious

 

Vain-glo-ri-ous

Adjective; literary

excessively proud of oneself or one’s achievements; overly vain.

“this vainglorious boast of personal infallibility”

Synonyms: assured, biggety (or biggity) [Southern & Midland], bigheaded, complacent, consequential, egoistic (also egoistical), egotistic (or egotistical), important, overweening, pompous, prideful, proud, self-conceited, self-important, self-opinionated, self-satisfied, smug, stuck-up, swellheaded, vain, conceited

The most difficult part of this business, for most of us, is promoting ourselves and our books. It’s also the most important, if we want to be read and paidfor our work. This applies to both the traditionally published, and the independent. The book is published, but how are readers to know about it?

There are many paths to a reader. The best is the same in any business, because it is also the strongest. I did it myself, yesterday. I tried to use my First Reader’s 30+ year old Kirby vacuum, and to my great frustration, it left as much on the carpet as had been there to begin with. I hopped on Amazon, looking at the top rated vacuums, reading reviews, and still hadn’t made up my mind. It wasn’t until I made a wisecrack on facebook about vacuums being pushed as Father’s Day gifts, and perceptive friends started recommending vacuums that they had used and loved, that I made up my mind about the purchase. Word of mouth is king, when it comes to marketing and promotion.

Word of mouth can come in many ways. It can come from the mouths of happy consumers. In this case, readers who review, or just rave about their latest read to anyone who will listen, whether in person or on social media are ideal. Those are the readers who sell books. They aren’t trying. They just really enjoyed that book, it stuck out in their mind, so when someone asks for the latest space opera, they say, Oh! You just have to read…

There’s also the word of those who are being helpful. Whether it’s readers who know that if they share their favorite author’s promo post, it helps that author out and therefore they write more books to be read later, or readers who are big fans and see themselves as unofficial street team-members assisting an author. Sometimes it can be fellow authors helping one another out – like the Indie Author sales we host here at MGC. This can be really beneficial when an author with a large fanbase shares the work of a new author. The down side of this can be two-fold: one, the “Name” author is likely to then be hit up with exuberant newbs (see the title of the post) asking him to do the same for them. And secondly, the reputation of the Name can actually be harmed by recommending sub-par works. I’ve gotten very cautious about the work I share and promote (in my Eat This While You Read That posts, for instance. I’ll be rebooting that series in about a week, by the by) because I want to keep the trust of my readers. It might be someone who is young and just doesn’t realize they NEED editing. Or it could be work that’s just not like mine, and my fans would shy away from. I have to use some judicious thought in who I promote, and what I say when I promote them.

Finally, the last mouth that can be talking is… the author themselves. This can be effective, or harmful. Look, we all need to talk about our work. Get excited about it. That’s a great and wonderful thing, because the onlookers will pick up on your enthusiasm for your work, and they will react positively to it. If, on the other hand, you project ‘just another book for another buck’ and you’re not talking about what’s in the book, just how many copies you’re hoping to sell… well, no one likes to be sold a bill of goods.

Excitement is one thing. But keep in mind that no-one wants to see constant self-promotion. If you nominate your own work in every thread where someone is asking for book recommendations, there might be a problem. If you are posting links to your work in every group, forum, and you aren’t paying any attention to the rules about self-promotion… not only are you going to get a bad name as ‘that guy’ and get banned from groups as fast as you join them, you’re going to give other indie authors a bad name, too.

Not that it matters to you. If you’re the vainglorious one, nothing at all matters to you except making a quick buck. You’re not interested in spending any money on your books: need a cover? Grab a quick image online. Doesn’t matter who created it, it’s yours now. Need an editor? Ignore the pros and readers who plead with you to find at least a copy-editor, and publish it anyhow, because rent is due and you don’t care about return readers. Banned from groups for over-promotion? Tell everyone how unfair it is, and then join ten more groups to use for free promotion. Buying ads? Ain’t nobody got cash for that, man! Promoting yourself in another author’s fan group? Well, heck, my book is sorta like that guy’s book…

You all know someone like that. The one that makes you cringe, and wonder if you are overdoing it with your own book. The one that when you admit you’re an Indie Author, people wonder if you’re driving around with a trunk full of copies, flogging them at flea markets or begging people to take a copy just so your garage might eventually empty out.

It is possible to self-promote without being That Guy. Making an ass of yourself only happens if you ignore the feedback from others. Ideally? You’ll grow a group of readers who will turn into fans and they’ll be the ones bringing up your book when a call is put out for a good read. Also, there are paid promotional opportunities to pitch your book, in email lists and ads that are targeted. Dorothy Grant put together a great list of these, and there are more out there if you look.

But first, stop and think. Where did you find the last books you read? Who told you about them? Why did you decide to pick them up?

It’s a tough balance, between blowing our own horns and picking up a damn vuvuzuela. Pay attention to rules, don’t choose to be That Guy, and do share your own links from time to time on your own wall/page/tweet-whatever. I found out today that I have cousins – admittedly, not close ones, but still – that had no idea I was an author. Which amused me highly since I was being approached to write some free content. Um. Thanks?

Remember, guys. Exposure will kill you. And being the one running around flashing your junk will get you attention, all right. It just might not be the attention you think it is!

31 Comments

Filed under CEDAR SANDERSON, MARKETING, PROMOTION

Something to keep your mind occupied

This morning, when I turned on the news, one of the local medical reporters was talking about how everyone’s stress level was going to be up today. Her suggestion was to find something to do, something you enjoyed, and to stay away from social media, etc. Well, I’m all for doing my civic duty so here is a list of some of the books the Mad Genius Club have published. (Okay, I’ll grab at any excuse to do a promo post. VBEG)

Dave Freer:

TOM

Tom is a cat in trouble. The worst possible kind of trouble: he’s been turned into a human. Transformed by an irascible old magician in need of a famulus — a servant and an assistant, Tom is as good at being a servant as a cat ever is. The assistant part is more to Tom’s taste: he rather fancies impressing the girl cats and terrorizing the other toms by transforming himself into a tiger. But the world of magic, a vanished and cursed princess, and a haunted skull, and a demon in the chamber-pot, to say nothing of conspiring wizards and the wickedest witch in the west, all seem to be out to kill Tom. He is a cat coming to terms with being a boy, dealing with all this. He has a raven and a cheese as… sort of allies.

And of course there is the princess.

If you were looking for ‘War and Peace’ this is the wrong book for you. It’s a light-hearted and gently satirical fantasy, full of terrible puns and… cats.

*

Changeling’s Island (Baen)

Tim Ryan can’t shake the feeling that he is different from other teens, and not in a good way. For one thing, he seems to have his own personal poltergeist that causes fires and sets him up to be arrested for shoplifting.

As a result Tim has been sent to live on a rundown farm on a remote island off the coast of Australia with his crazy grandmother, a woman who seems to talk to the local spirits, and who refuses to cushion Tim from facing his difficulties. To make matters worse, Tim is expected to milk cows, chase sheep, and hunt fish with a spear.

But he’s been exiled to an island alive with ancient magic—land magic that Tim can feel in his bones, and sea magic that runs in his blood. If Tim can face down the danger from drug runners, sea storms, and the deadly threat of a seal woman who wishes to steal him away for a lingering death in the land of Faery, he may be able to claim the mysterious changeling heritage that is his birthright, and take hold of a legacy of power beyond any he has ever imagined.

Amanda S. Green:

Sword of Arelion (Sword of the Gods Book 1)

War is coming. The peace and security of the Ardean Imperium is threatened from within and without. The members of the Order of Arelion are sworn to protect the Imperium and enforce the Codes. But the enemy operates in the shadows, corrupting where it can and killing when that fails. Fallon Mevarel, knight of the Order of Arelion, carried information vital to prevent civil war from breaking out. Cait was nothing, or so she had been told. She was property, to be used and abused until her owner tired of her. What neither Cait nor Fallon knew was that the gods had plans for her, plans that required Fallon to delay his mission. Plans within plans, plots put in motion long ago, all converge on Cait. She may be destined for greatness, but only if she can stay alive long enough.

*

Witchfire Burning (Eerie Side of the Tracks Book 1)

Long before the Others made their existence known to the world, Mossy Creek was their haven. Being from the wrong side of the tracks meant you weren’t what the rest of the world considered “normal”.

Normal was all Quinn O’Donnell wanted from life. Growing up on the “wrong side of the tracks”, she had been the only normal in the family. The moment she was old enough, she left and began life as far from her Texas hometown as possible. Now she has a job she enjoys and a daughter she loves more than life itself. Their life is normal, REALLY normal, until her daughter starts calling forth fire and wind.

Quinn knows they must go back so her mother can help five-year-old Ali learn how to control her new talents. But in Mossy Creek nothing is ever simple. Quinn’s mother has gone missing. Secrets from Quinn’s past start coming back to haunt her.

And the family home is more than a little sentient.

Can Quinn keep everyone — particularly Ali — safe? And will she ever get back her illusion of normalcy?

Sarah A. Hoyt:

Dragon Blood: A Collection of Short Stories

From the trenches of WWI where the Red Baron just can’t help turning into a dragon, to the desert sands of a future world where humans have become something else, from a coffee shop between worlds where magicians gather, to a place where your worst nightmare can love you, let Dragon Blood take you on a series of fantastic adventures.

With an introduction by Pam Uphoff.

This collection contains the stories: Rising Above, From Out The Fire, Yellow Tide Foam, Hot, The Blood Like Wine,The Least Of These Little Ones,
Scraps Of Fog,Something Worse Hereafter,The Littlest Nightmare,Dragon Blood

*

Through Fire (Darkship Book 4)

Against all odds, spaceship mechanic Zen Sienna finds herself in a fairytale palace, being courted by the ruler of vast lands. But when revolution erupts and heads start to roll, Zen finds that the life of a storybook princess is not be all fancy balls and happy endings. Swept up in a whirlwind of fire and blood, Zen must earn her citizenship on Earth and find her place in a world on the brink of revolution.

Kate Paulk:

ConVent (The Vampire Con Series Book 1)

A vampire, a werewolf, an undercover angel and his succubus squeeze. Whoever picked this team to save the world wasn’t thinking of sending the very best. But then, since this particular threat to the universe and everything good is being staged in science fiction conventions, amid people in costume, misfits and creative geniuses, any convetional hero would have stood out. Now Jim, the vampire, and his unlikely sidekicks have to beat the clock to find out who’s sacrificing con goers before all hell breaks loose — literally.

ConVent is proof that Kate Paulk’s brain works in wonderfully mysterious ways. A sarcastic vampire, his werewolf best buddy, an undercover angel and his succubus squeeze. The “Save the world” department really messed it up this time.

*

Impaler

Impaler by Kate Paulk revisits the tale of Vlad Dracul, also known as Vlad Tepes and Vlad the Impaler. This is the tale of historical fact mixed with fiction and a touch of fantasy. But this is most definitely not the tired tale of vampires skulking in the night, lying in wait for innocent victims. Impaler tells the tale of a man devoted to family and country, cursed and looking for redemption. December, 1476. The only man feared by the all-conquering Ottoman Sultan battles to reclaim his throne. If he falls all of Europe lies open to the Ottoman armies. If he succeeds… His army is outnumbered and outclassed, his country is tiny, and he is haunted by a terrible curse. But Vlad Draculea will risk everything on one almost impossible chance to free his people from the hated Ottoman Empire.

Jason Cordova:

Kraken Mare

Sergeant John Manning was a simple Marine who liked spicy foods, big guns, and even bigger explosions- so long as those guns and explosions weren’t pointed in his direction.

When offered a well-paying job after being unceremoniously drummed out of his beloved Corps on a medical discharge, he jumped at the opportunity for good money and the prospects of a bright future. For the first time in recent memory, John had a chance at life.

Then his life turned into a horror movie.

The secret research station hidden on the moon of Titan was not just any government facility. It harbored dark secrets and frightening realities. The scientists here have not only studied more than just the local fauna, but have discovered something far more important. A discovery which would shock the very foundations of the universe. Something out of a nightmare.

The depths of Kraken Mare hid a horrifying truth, and the unwitting Marine stumbled right into it.

Pam Uphoff:

A Tale of Three Interns (The Directorate Book 2)

#2 in the The Directorate series

A Novella.

Ebsa, Paer and Ra’d have survived their first year at the Directorate School. No doubt this summer internship will be boring. It’s not like they’d let them do anything dangerous . . . like assist in a study of dinosaurs.

Peter Grant:

Take The Star Road (The Maxwell Saga Book 1)

Nineteen-year-old Steve Maxwell just wants to get his feet on the star road to find a better homeworld. By facing down Lotus Tong thugs, he earns an opportunity to become a spacer apprentice on a merchant spaceship, leaving the corruption and crime of Earth behind. Sure, he needs to prove himself to an older, tight-knit crew, but how bad can it be if he keeps his head down and the decks clean?

He never counted on the interstellar trade routes having their own problems, from local wars to plagues of pirates – and the jade in his luggage is hotter than a neutron star. Steve’s left a world of troubles behind, only to find a galaxy of them ahead…

David Pascoe:

Tales of the Unquiet Gods

Unearthly darkness stalks the streets of Manhattan. Glowing eyes haunt forgotten tunnels. In the daylight, inhuman shadows grow ever deeper and … hungry. Six are chosen to confront this gnawing evil, and given help from an unexpected power. Hunting them come walking shadows and fallen godlings, abominations and darkling creations seeking to devour their very souls. Follow a busker, a bouncer, a homeless vet, and a cop as they the battle the darkness without and the despair within, for the fate of the city and the souls of those they love.

Cedar Sanderson:

Jade Star (Tanager Book 1)

Jade is determined to die. She is old, and useless, when she points her tiny subspace craft at the cold stars. She wakes up in the care of others who refuse to grant her death, and instead give her a new mission in life.

Jade isn’t happy, and she only gets angrier when she learns that her mysterious new home hides a horrible secret. It’s time for this old lady to kick butt and take names. Aliens, death, destruction… nothing trumps the fierce old woman who is protecting her family.

A Tanager Novella

*

Pixie Noir (Pixie for Hire Book 1)

You can’t keep a tough Pixie down…

Lom is a bounty hunter, paid to bring magical creatures of all descriptions back Underhill, to prevent war with humans should they discover the strangers amongst them. Bella is about to find out she’s a real life fairy princess, but all she wants to do is live peacefully in Alaska, where the biggest problems are hungry grizzly bears. He has to bring her in. It’s nothing personal, it’s his job…

“They had almost had me, that once. I’d been young and foolish, trying to do something heroic, of course. I wouldn’t do that again anytime soon. Now, I work for duty, but nothing more than is necessary to fulfill the family debt. I get paid, which makes me a bounty hunter, but she’s about to teach me about honor. Like all lessons, this one was going to hurt. Fortunately, I have a good gun to fill my hand, and if I have to go, she has been good to look at.”

Brad Torgersen:

The Chaplain’s War

A Chaplain’s Assistant, serving in Earth’s space fleet, is trapped behind enemy lines where he struggles for both personal survival and humanity’s future.

The mantis cyborgs: insectlike, cruel, and determined to wipe humanity from the face of the galaxy.

The Fleet is humanity’s last chance: a multi-world, multi-national task force assembled to hold the line against the aliens’ overwhelming technology and firepower. Enter Harrison Barlow, who like so many young men of wars past, simply wants to serve his people and partake of the grand adventure of military life. Only, Harrison is not a hot pilot, nor a crack shot with a rifle. What good is a Chaplain’s Assistant in the interstellar battles which will decide the fate of all?

More than he thinks. Because while the mantis insectoids are determined to eliminate the human threat to mantis supremacy, they remember the errors of their past. Is there the slightest chance that humans might have value? Especially since humans seem to have the one thing the mantes explicitly do not: an innate ability to believe in what cannot be proven nor seen God. Captured and stranded behind enemy lines, Barlow must come to grips with the fact that he is not only bargaining for his own life, but the lives of everyone he knows and loves. And so he embarks upon an improbable gambit, determined to alter the course of the entire war.

*

Lights in the Deep

Ten astounding tales by triple award nominee Brad R. Torgersen. Go on fantastic new adventures at the bottom of Earth’s oceans and at the edge of the solar system. Meet humans who are utterly alien and aliens who are all too human. Originally featured in the pages of Analog Science Fiction and Fact magazine as well as Orson Scott Card’s InterGalactic Medicine Show, these stories are gathered here for the first time, along with anecdotes and other commentary from the author. Introductions by Stanley Schmidt, Mike Resnick and Allan Cole. Features the stories Ray of Light (2012 Hugo & Nebula nominee), Outbound (2011 Analog Readers Choice Award winner), and Exanastasis (2010 Writers of the Future Award winner).

 

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Filed under AMANDA, PROMOTION

It’s a business

There are times when I feel like I’m the crotchety parent sitting the kids down to tell them the facts of life. No, not those facts of life but the facts of life about business. It seems like almost every week there is a blog post or newspaper article about a bad contract or troubles in publishing or writers thinking about hanging up their keyboards. Why? Because all too many forget that publishing is a business and it needs to be treated as such.

I’m not going to discuss, at least not much, the publisher side of writing as a business today. Oh, there is plenty out there. Bad publishing decisions coming back to haunt the publishing company abound. But that’s not the point of today’s post. No, today I’m back on my soapbox reminding everyone who wants to be a writer that you have to remember that this is your business and you have to treat it as such.

Over the last couple of weeks, I’ve talked with writers, some traditionally published and others indie published, who went into this business with stars in their eyes and rose colored glasses firmly in place. The ones traditionally published just knew that once they signed the contract, the publisher would be spending all sorts of money to promote their book and make it into a best seller. The indie writers who are now wanting to go with a traditional publisher because — duh — they will get this huge advance and will be sent on tours to sign their books and will soon be playing poker with other best selling authors ala Castle.

That sound you hear, that slow thud-thud-thud is my head pounding against the wall.

It would be wonderful to live the life of Castle — less the murderers and other crooks trying to take pot shots at you every week. But that isn’t reality. The reality is that the vast majority of writers who have signed with traditional publishers see little if any real push from their publisher. In fact, the publisher — and the author’s agent — expect the author to do their own promotion. Oh, you might get reimbursed for your expenses if you go to a con or do a book tour but don’t bet on it. Don’t believe me that publishers aren’t spending as much on promotion of those authors they haven’t pegged as best sellers or the newest “best thing ever”? Think back to the last time you saw a book signing at your local bookstore. Now ask yourself how many times a year your local bookstore has such signings. How many of those are authors who aren’t best sellers or local authors?

Now, look at your local newspaper and tell me how large the arts section is and how many book reviews appear per week. Oh, wait. Sorry. Part of the reason there aren’t as many reviews is that there aren’t as many people reading the newspaper. Reviews, especially book reviews, were some of the first things cut when newspapers started cutting costs to make up for the lower advertising revenue and lower subscriptions rates. Few newspapers have their own book reviewers any longer and the books being reviewed are either best sellers or the newest best thing. Hmm.

But, Amanda, you get those huge advances and you don’t have to work any longer.

Wrong.

And this is where you have to remember that this is a business. Most advances, especially for “new” authors fall in the four-digit range. Yes, some new authors get more but they are the except and not the rule. You don’t get the advance all at one time and you aren’t going to see any more money from the publisher until you have earned out the advance and, believe me, that doesn’t happen very often. How can it when publishers use Bookscan to determine how many books are sold instead of a simple inventory tracker program?

That means you have to make sure you have a way to pay your bills between advances. This is why the vast majority of writers aren’t full-time writers. They have families to feed and are like me. They like having a roof over their heads and food in the fridge. Even if your first book is a success, you don’t know that the second book will be. More importantly, if you are publishing traditionally, you have no guarantee that the readers will remember you two years or more after your first book by the time the second book comes out. Remember, when you publish traditionally, you have no control over when your book is released and you are just one of many the publisher is having to slot into a finite number of slots per month.

I can’t repeat this often enough. Writing is a business and the writer is the business owner. Yes, you might sign a contract with someone to distribute your work (a publisher) and promote it (publisher or someone else) but it is still your responsibility to make sure the job is being done. You can’t just sign the contract and sit back and wait for the money to roll in, trusting the person you contracted with to do the job. You need to understand the supply chain for bookstores and the reality of how long a book is left on the shelves before it is pulled. You need to understand the financial aspects of the business and you need to study the numbers when it comes to sell through, resigning authors, etc.

What started me thinking about this again today was this article. The author in question signed a contract with a major publisher for her first book. It was critically acclaimed and not long before it was released into the wild, she quit her job. Yep, you read that right. The author quit her job — the job that helped support her family — so she could promote her book and write full-time. She did so after signing with the publisher for only this one book. There was no second book that would bring in additional advance payments. Nope. Just the starry eyed vision of living the life of a writer.

Now, I don’t want to kick this woman when she’s down but her story is illustrative of the problems so many writers — and folks who start their own businesses — face. They get a great review for a product before it hits the shelves and based on those reviews, quits their regular job to do this full-time. The problem is that reviews don’t always turn into sales and sales, especially for books, will slow down if the author doesn’t bring a new title out in fairly short order. For those authors going the traditional route, that very likely means no payments after the book is released because the advance isn’t earned out. So what are you going to do for money?

This particular author did finally go out and get a job — for awhile. But what struck me is that she doesn’t really seem to want to work. She would rather be writing but the worry and stress of not having enough money has shut down the writing. But a job makes her too tired to write. You see the circle. I feel for her but, to be honest, she needs to man up — or woman up — and realize that the situation she is in is the same one so many of us face on a daily basis. We face it and learn to live with it as we continue to write and put our work out there.

The lesson to be learned is that if you don’t have at least six months — preferably a year or more — of living expenses in the bank, do NOT quit your day job. If you are worried about putting food on the table for your kids or if you are worried about how you will pay the bills, do not quit your day job. It makes it more difficult to write, yes. But this is a business and you learn to adapt. You find the way to carve out time to write. But having all the time in the world to write isn’t worth anything if you are worrying about losing your home or having your utilities cut off.

It’s a business, damn it, and you need to look at it that way. Have your business plan. Have your promotion plan. Know that you aren’t going to get a regular salary that is the same from paycheck to paycheck.

And since I am a working writer, check out Sword of Arelion (Sword of the Gods Book 1).

War is coming. The peace and security of the Ardean Imperium is threatened from within and without. The members of the Order of Arelion are sworn to protect the Imperium and enforce the Codes. But the enemy operates in the shadows, corrupting where it can and killing when that fails.

Fallon Mevarel, knight of the Order of Arelion, carried information vital to prevent civil war from breaking out. Cait was nothing, or so she had been told. She was property, to be used and abused until her owner tired of her. What neither Cait nor Fallon knew was that the gods had plans for her, plans that required Fallon to delay his mission.

Plans within plans, plots put in motion long ago, all converge on Cait. She may be destined for greatness, but only if she can stay alive long enough.

Dagger of Elanna, the second book in the series will be released soon. You can check out snippets from the book starting here.

 

55 Comments

Filed under AMANDA, MARKETING, PROMOTION, Uncategorized, WRITING: PUBLISHING

Think first

Oh my. I’m not sure I dare even try to do a post today. How can I follow Dave’s post yesterday? I don’t know whether to smack his sad puppy nose with a rolled up newspaper or just give in to the laughter. Maybe both. VBEG. Add to that a laptop that has decided it really, really likes give off-the-wall error messages (usually at the most inopportune times) and I find myself wishing I followed my own advice and had a backup post ready to go. I don’t, so I will try to push through before the laptop goes wonky yet again.

Over the last week or so, I’ve had occasion to talk with several authors who are looking at dipping their toe in the indie market. Each of them had one common concern — promotion. They recognized that their publishers weren’t giving the sort of promotion they had hoped for but feared it was better than what they could do for themselves. Even when I pointed out that they are already doing most of their own promo now, it took a while for the lightbulb to go on. They weren’t tying their FB posts, their tweets, their blogs, etc., as promotion. One of them actually talked about it as their author platform because that was the terminology the publisher had used. When he finally realized it was promotion, it was almost a V-8 forehead smacking moment. The look on his face was priceless. I have a feeling if we hadn’t been sitting in a public place, he might have banged his head against the desk.

Even once he — and the others — realized they are already doing most of their own promo now, they worried about how they would be able to do more. Did I know a good PR firm to promote their book? Who could they hire to make sure word of their book got out? That is when I wanted to pound my head against the desk. Why? Because I have yet to talk to any author who has been successful hiring someone to do the PR for them. (By success, I mean something that results in more than a temporary bounce in sales.)

The first rule you have to remember when you go indie is that it is a business, your business. That means you have to make informed decisions about what you are considering doing and you have to look at what the potential return on investment happens to be. Whether you are talking about editorial services, cover creation or promotion, you have to ask yourself one very important question: will you be able to not only make back the money you spend but then make a profit? The next question you have to ask is equally important: how long will it take for you to make back that money?

So, when I saw this post over at The Passive Voice yesterday, I quickly emailed the link to the authors I had been talking with. It is the tale of an author who learned the lesson of “if it sounds too good to be true, it probably is,” the hard way.

Let me start by saying that I almost passed out when I saw that the author in question spent $10,000 to launch a book. Of that, $3,500 was for cover design, interior design layout and proofreading. That, alone, was enough for me to bang my head against the table. I can’t speak about the interior design because I haven’t looked beyond the first couple of pages of the sample. However, the cover design is nothing innovative and nothing to stand out from all the other books like it. Then I noted — and did pound my head against the desk — that she paid for proofreading but not editing. What? If she has a publisher, and it sort of sounds like she does, then they should have done the editing AND proofing. If she doesn’t have one, then why pay for proofing and not editing?

The rest of the money, by far the bulk of it, was given over for promotion. Promotion that did not come through. You can read the post at TPV. Then follow the link to the original post. There were so many warning signs that the author ignored or let pass. I get wanting to avoid conflict. I get that she wanted to believe the promo folks would actually come through at the end. But there comes a point wher eyou have to remind yourself that this is YOUR business and you have to act in a businesslike manner. That means demanding accountings before the proverbial excrement hits the fan. That means doing the hard thing, even when you would prefer to keep your head down and avoid making the hard decisions.

I’m not saying that all those who promise to promote your book are con artists. I’m sure there are some out there who give a good value for your dollar. But, before you agree to go with one of them — and certainly before you give them any money — read every word of the contract. If you don’t understand it, have an attorney look at it. Ask for references and google the names of not only the company but any employee you might be working with. If you start working with someone and that person quits answering your emails or calls, escalate the matter to their supervisor asap. Don’t wait until it is almost time for your book to come out. Most of all, make sure there is an out clause in the contract, something that will allow you to vacate the contract for cause — and without accruing a penalty. There is one other bit of advice I’d give. Make sure they are willing to give regular accountings of not only what they have done but the time spent doing it, monies spent, etc. You are their client. That means they work for you and should answer to you and not the other way around.

Finally, remember that for all the money you spend before a book is published, you have to make that money back before you can say you have made any sort of a profit. So do the math and try to figure out how many books you would have to sell in order to become profitable. This brings up one last “don’t do this” warning. Don’t sign away a percentage of your roylaties. That leaves you with the onus of having to keep the books in such a way that you are giving regular accountings to someone else. It means you might be paying someone years after they last did anything for you. It also means you leave yourself open to a call for an accounting and that will put the burden on you to prove you only sold so many books. You pay for a service at the time the service is rendered, not in perpetuity.

Since we’re talking promotion, I guess I ought to do a bit myself.

Sword of Arelion (Sword of the Gods Book 1)

War is coming. The peace and security of the Ardean Imperium is threatened from within and without. The members of the Order of Arelion are sworn to protect the Imperium and enforce the Codes. But the enemy operates in the shadows, corrupting where it can and killing when that fails.

Fallon Mevarel, knight of the Order of Arelion, carried information vital to prevent civil war from breaking out. Cait was nothing, or so she had been told. She was property, to be used and abused until her owner tired of her. What neither Cait nor Fallon knew was that the gods had plans for her, plans that required Fallon to delay his mission.

Plans within plans, plots put in motion long ago, all converge on Cait. She may be destined for greatness, but only if she can stay alive long enough.

49 Comments

Filed under AMANDA, MARKETING, PROMOTION

Kilted Dave has been kidnapped

. . . by a toddler and a very cute infant, both of whom think they need their Daddy’s undivided attention. So, here goes a repeat of our last promotion post. It is also your chance to add a comment about topics you would like the Mad Ones to discuss.

Changeling’s Island (Baen)

Dave Freer

Tim Ryan can’t shake the feeling that he is different from other teens, and not in a good way. For one thing, he seems to have his own personal poltergeist that causes fires and sets him up to be arrested for shoplifting.

As a result Tim has been sent to live on a rundown farm on a remote island off the coast of Australia with his crazy grandmother, a woman who seems to talk to the local spirits, and who refuses to cushion Tim from facing his difficulties. To make matters worse, Tim is expected to milk cows, chase sheep, and hunt fish with a spear.

But he’s been exiled to an island alive with ancient magic—land magic that Tim can feel in his bones, and sea magic that runs in his blood. If Tim can face down the danger from drug runners, sea storms, and the deadly threat of a seal woman who wishes to steal him away for a lingering death in the land of Faery, he may be able to claim the mysterious changeling heritage that is his birthright, and take hold of a legacy of power beyond any he has ever imagined.

***

Honor from Ashes (Honor and Duty Book 3)

Sam Schall / Amanda S. Green

War isn’t civilized and never will be, not when there are those willing to do whatever is necessary to win. That is a lesson Col. Ashlyn Shaw learned the hard way. Now she and those under her command fight an enemy determined to destroy their home world. Worse, an enemy lurks in the shadows, manipulating friend and foe alike.

Can Ashlyn hold true to herself and the values of her beloved Corps in the face of betrayal and loss? Will honor rise from the ashes of false promises and broken faith? Ashlyn and the Devil Dogs are determined to see that it does, no matter what the cost.

***

Sword And Blood (Vampire Musketeer Book 1)

Sarah A. Hoyt

The France of the Musketeers has changed. Decades ago, someone opened a tomb in Eastern Europe, and from that tomb crawled an ancient horror, who in turn woke others of its kind.

Now Paris is beset by vampires, the countryside barren and abandoned. The Cardinal has become a vampire, the church is banned, the king too cowed to fight.

Until now, the three Musketeers, Athos, Porthos and Aramis have stood as a bulwark against the encroaching evil, their swords defending the innocent and helpless.

But last night, in a blood mass, Athos was turned into a Vampire. And a young vampire orphan has just arrived from Gascony: Monsieur D’Artagnan.

Things are about to get… complicated.

***

ConVent (The Vampire Con Series Book 1)

Kate Paulk

A vampire, a werewolf, an undercover angel and his succubus squeeze. Whoever picked this team to save the world wasn’t thinking of sending the very best. But then, since this particular threat to the universe and everything good is being staged in science fiction conventions, amid people in costume, misfits and creative geniuses, any convetional hero would have stood out. Now Jim, the vampire, and his unlikely sidekicks have to beat the clock to find out who’s sacrificing con goers before all hell breaks loose — literally.

ConVent is proof that Kate Paulk’s brain works in wonderfully mysterious ways. A sarcastic vampire, his werewolf best buddy, an undercover angel and his succubus squeeze. The “Save the world” department really messed it up this time.

***

Inktail & Friends: A Coloring Book

Cedar Sanderson

Inktail is a coloring book for all ages, with designs that encourage the user to add their own creativity to the existing art. There is also a section on learning to draw your own dragon.

 

***

The Chaplain’s War

Brad Torgersen

The mantis cyborgs: insectlike, cruel, and determined to wipe humanity from the face of the galaxy.

The Fleet is humanity’s last chance: a multi-world, multi-national task force assembled to hold the line against the aliens’ overwhelming technology and firepower. Enter Harrison Barlow, who like so many young men of wars past, simply wants to serve his people and partake of the grand adventure of military life. Only, Harrison is not a hot pilot, nor a crack shot with a rifle. What good is a Chaplain’s Assistant in the interstellar battles which will decide the fate of all?

More than he thinks. Because while the mantis insectoids are determined to eliminate the human threat to mantis supremacy, they remember the errors of their past. Is there the slightest chance that humans might have value? Especially since humans seem to have the one thing the mantes explicitly do not: an innate ability to believe in what cannot be proven nor seen God. Captured and stranded behind enemy lines, Barlow must come to grips with the fact that he is not only bargaining for his own life, but the lives of everyone he knows and loves. And so he embarks upon an improbable gambit, determined to alter the course of the entire war.

***

Cascades (Wine of the Gods Book 24)

Pam Uphoff

Three stories and some out takes.

A collection of magic potions cascades through the lives of a desperate divorcee, the wannabe God of Thieves, a family of poor country trash, and an up-and-coming young officer.

***

Kraken Mare

Jason Cordova

Sergeant John Manning was a simple Marine who liked spicy foods, big guns, and even bigger explosions- so long as those guns and explosions weren’t pointed in his direction.

When offered a well-paying job after being unceremoniously drummed out of his beloved Corps on a medical discharge, he jumped at the opportunity for good money and the prospects of a bright future. For the first time in recent memory, John had a chance at life.

Then his life turned into a horror movie.

The secret research station hidden on the moon of Titan was not just any government facility. It harbored dark secrets and frightening realities. The scientists here have not only studied more than just the local fauna, but have discovered something far more important. A discovery which would shock the very foundations of the universe. Something out of a nightmare.

The depths of Kraken Mare hid a horrifying truth, and the unwitting Marine stumbled right into it.

***

Baptism By Fire (Edge of Faith Book 1)

David Pascoe

When a madman and a giant flaming thing attack James Lawrie’s Marine outpost, the medic and an explosively talented sergeant aren’t supposed to save the day. Life becomes no simpler when Petty Officer Lawrie returns home on leave to find federal agents investigating the disappearance of a young woman from his past. A young woman whose body turns up marked with eerily familiar symbols.

***

Stand Against The Storm (The Maxwell Saga Book 4)

Peter Grant

When duty and honor collide…

An emergency recall to his ship short-circuits Senior Lieutenant Steve Maxwell’s plan to get rid of a long-standing personal burden. Instead, he finds himself dumped into a war zone on a peacekeeping mission hundreds of light years away. He doesn’t have enough people, equipment or information. Left in the dark, he has to rely on uncertain allies with their own agenda.

Even worse, it’s not the Fleet’s war, so he’s not allowed to shoot back – much less shoot first. Neither side is observing civilized rules of engagement. The bodies are piling up.

Steve’s been ordered not to act… but there are times when cold, hard reality trumps orders.

6 Comments

Filed under PROMOTION

Friday Promo Post

What’s a blog by a group of writers without the occasional promotional post?

Actually, this is the fifth Friday of the month and we suddenly realized no one was scheduled to blog today. This is what happens when you get a bunch of writers together, all of whom are fighting deadlines and real life. Cedar’s around here muttering about finals. Kilted Dave seems to think having a toddler and a babe in arms is enough reason to get out of an extra blog. Then there are little things like house hunting, jobs, deadlines. Lions and tigers and bears, oh my!

Changeling’s Island (Baen)

Dave Freer

Tim Ryan can’t shake the feeling that he is different from other teens, and not in a good way. For one thing, he seems to have his own personal poltergeist that causes fires and sets him up to be arrested for shoplifting.

As a result Tim has been sent to live on a rundown farm on a remote island off the coast of Australia with his crazy grandmother, a woman who seems to talk to the local spirits, and who refuses to cushion Tim from facing his difficulties. To make matters worse, Tim is expected to milk cows, chase sheep, and hunt fish with a spear.

But he’s been exiled to an island alive with ancient magic—land magic that Tim can feel in his bones, and sea magic that runs in his blood. If Tim can face down the danger from drug runners, sea storms, and the deadly threat of a seal woman who wishes to steal him away for a lingering death in the land of Faery, he may be able to claim the mysterious changeling heritage that is his birthright, and take hold of a legacy of power beyond any he has ever imagined.

***

Honor from Ashes (Honor and Duty Book 3)

Sam Schall / Amanda S. Green

War isn’t civilized and never will be, not when there are those willing to do whatever is necessary to win. That is a lesson Col. Ashlyn Shaw learned the hard way. Now she and those under her command fight an enemy determined to destroy their home world. Worse, an enemy lurks in the shadows, manipulating friend and foe alike.

Can Ashlyn hold true to herself and the values of her beloved Corps in the face of betrayal and loss? Will honor rise from the ashes of false promises and broken faith? Ashlyn and the Devil Dogs are determined to see that it does, no matter what the cost.

***

Sword And Blood (Vampire Musketeer Book 1)

Sarah A. Hoyt

The France of the Musketeers has changed. Decades ago, someone opened a tomb in Eastern Europe, and from that tomb crawled an ancient horror, who in turn woke others of its kind.

Now Paris is beset by vampires, the countryside barren and abandoned. The Cardinal has become a vampire, the church is banned, the king too cowed to fight.

Until now, the three Musketeers, Athos, Porthos and Aramis have stood as a bulwark against the encroaching evil, their swords defending the innocent and helpless.

But last night, in a blood mass, Athos was turned into a Vampire. And a young vampire orphan has just arrived from Gascony: Monsieur D’Artagnan.

Things are about to get… complicated.

***

ConVent (The Vampire Con Series Book 1)

Kate Paulk

A vampire, a werewolf, an undercover angel and his succubus squeeze. Whoever picked this team to save the world wasn’t thinking of sending the very best. But then, since this particular threat to the universe and everything good is being staged in science fiction conventions, amid people in costume, misfits and creative geniuses, any convetional hero would have stood out. Now Jim, the vampire, and his unlikely sidekicks have to beat the clock to find out who’s sacrificing con goers before all hell breaks loose — literally.

ConVent is proof that Kate Paulk’s brain works in wonderfully mysterious ways. A sarcastic vampire, his werewolf best buddy, an undercover angel and his succubus squeeze. The “Save the world” department really messed it up this time.

***

Inktail & Friends: A Coloring Book

Cedar Sanderson

Inktail is a coloring book for all ages, with designs that encourage the user to add their own creativity to the existing art. There is also a section on learning to draw your own dragon.

 

***

The Chaplain’s War

Brad Torgersen

The mantis cyborgs: insectlike, cruel, and determined to wipe humanity from the face of the galaxy.

The Fleet is humanity’s last chance: a multi-world, multi-national task force assembled to hold the line against the aliens’ overwhelming technology and firepower. Enter Harrison Barlow, who like so many young men of wars past, simply wants to serve his people and partake of the grand adventure of military life. Only, Harrison is not a hot pilot, nor a crack shot with a rifle. What good is a Chaplain’s Assistant in the interstellar battles which will decide the fate of all?

More than he thinks. Because while the mantis insectoids are determined to eliminate the human threat to mantis supremacy, they remember the errors of their past. Is there the slightest chance that humans might have value? Especially since humans seem to have the one thing the mantes explicitly do not: an innate ability to believe in what cannot be proven nor seen God. Captured and stranded behind enemy lines, Barlow must come to grips with the fact that he is not only bargaining for his own life, but the lives of everyone he knows and loves. And so he embarks upon an improbable gambit, determined to alter the course of the entire war.

***

Cascades (Wine of the Gods Book 24)

Pam Uphoff

Three stories and some out takes.

A collection of magic potions cascades through the lives of a desperate divorcee, the wannabe God of Thieves, a family of poor country trash, and an up-and-coming young officer.

***

Kraken Mare

Jason Cordova

Sergeant John Manning was a simple Marine who liked spicy foods, big guns, and even bigger explosions- so long as those guns and explosions weren’t pointed in his direction.

When offered a well-paying job after being unceremoniously drummed out of his beloved Corps on a medical discharge, he jumped at the opportunity for good money and the prospects of a bright future. For the first time in recent memory, John had a chance at life.

Then his life turned into a horror movie.

The secret research station hidden on the moon of Titan was not just any government facility. It harbored dark secrets and frightening realities. The scientists here have not only studied more than just the local fauna, but have discovered something far more important. A discovery which would shock the very foundations of the universe. Something out of a nightmare.

The depths of Kraken Mare hid a horrifying truth, and the unwitting Marine stumbled right into it.

***

Baptism By Fire (Edge of Faith Book 1)

David Pascoe

When a madman and a giant flaming thing attack James Lawrie’s Marine outpost, the medic and an explosively talented sergeant aren’t supposed to save the day. Life becomes no simpler when Petty Officer Lawrie returns home on leave to find federal agents investigating the disappearance of a young woman from his past. A young woman whose body turns up marked with eerily familiar symbols.

***

Stand Against The Storm (The Maxwell Saga Book 4)

Peter Grant

When duty and honor collide…

An emergency recall to his ship short-circuits Senior Lieutenant Steve Maxwell’s plan to get rid of a long-standing personal burden. Instead, he finds himself dumped into a war zone on a peacekeeping mission hundreds of light years away. He doesn’t have enough people, equipment or information. Left in the dark, he has to rely on uncertain allies with their own agenda.

Even worse, it’s not the Fleet’s war, so he’s not allowed to shoot back – much less shoot first. Neither side is observing civilized rules of engagement. The bodies are piling up.

Steve’s been ordered not to act… but there are times when cold, hard reality trumps orders.

 

17 Comments

Filed under AMANDA, PROMOTION, SCIENCE FICTION & FANTASY