Of reading and buying and other things
This past week has been busy. I’ve been pounding away at the keyboard, adding a new opening section to Dagger of Elanna, one I think better serves the overall story arc. I’ve been looking over edits, not only for my own work but for someone else as well. I’ve had meetings and other “normal life” distractions. So, when it came time to blog this morning, I worried I might not find anything to write about. Wrong! The problem turned into narrowing it down.
Okay, let’s get the important part out of the way first. If Hell hasn’t frozen over, it is definitely experiencing a cold wave. After all, the Cubs AND the Indians are in the World Series. What other explanation can there be?
The first item to catch my attention this morning was yet another “study” — and I use that term loosely — supposedly confirming that boys don’t read as much and don’t comprehend as well as their female counterparts. This particular study was done by Keith Topping, a professor at the University of Dundee. What set my B-S meter off where this study is concerned was the method of collecting data.
The studies drew on data from a computer system used in schools across Britain to test the progress of pupils’ reading. First, a pupil reads a book either at school or at home. Next, the pupil takes a computerised quiz of five, 10 or 20 questions depending on the length of the book. Then the pupil and teacher receive immediate computerised feedback from the Accelerated Reader programme, with reports detailing the books read, the number of words read and the book’s reading level – along with the child’s level of comprehension, as indicated by the percentage of correct answers in the quiz.
Now, there is so much wrong here that I’m not sure where to begin. We don’t know if these books were assigned by the school or if they were books chosen by the students and approved of by the school, etc. My guess is they were books assigned by the school. Then there is the fact that this sounds like it is nothing more than standardized testing. My guess is these questions were multiple choice or true-false questions. I don’t know about you, but I did lousy on those sorts of tests. There are studies out there showing the problems with that sort of test. Add in that you aren’t giving the student a chance to explain their answer or expound upon it.
Studies like this are pet peeves of mine. I had to fight to get my son to read after his third grade teacher turned him — and other boys in his class, as well as a few girls — off of reading by using it as punishment. She purposely chose books for them to read that she knew they wouldn’t enjoy. Why? I have my guesses and they aren’t fit to print in this blog. But by her own words, she did it to punish them. Her reasoning? They had been reading things she hadn’t approved of.
As I said, it took me more than a year to get him interested in reading again. I’ve described the process here before. Basically, one of the youth librarians at our local library — a wonderful woman who also worked at one of the local schools — turned him on to manga after asking him what he enjoyed. Imagine that. She wanted to know what interested him. Now he is an avid reader. He reads fast, retains what he reads and he enjoys it. But, like me, give him a multiple choice test over what he read and he will freeze. It isn’t because he didn’t read and digest what was in the book. It’s because his brain doesn’t work that way.
Instead of taking shortcuts and using second and third-hand data, the researcher would have a better chance of proving his point if he had conducted the tests himself. If he had used a mix of computerized and discussion questions. But no. It was easier to do it this way. I suspect it also fit his narrative better but that’s just me. Oh, and it might help to ask the boys what they want to read instead of handing them a “classic” or something similar.
The next piece that caught my attention centers on Barnes & Noble. Leonard Riggio is once again in charge of the bookseller. In an article published by the New Yorker, Riggio makes several comments that left me shaking my head. According to the article, Riggio wanted to scale back the size of the stores years ago. But, because things were going well then, it didn’t happen. Now, the company is left with these huge stores at a time when smaller, much smaller, locally owned bookstores are returning to the marketplace.
Then there is his comment about what the real difference is between the smaller stores and B&N. According to the New Yorker, “The only thing that he believes distinguishes new-generation independent bookstores from Barnes & Noble is better food and drink, which is something he hopes to capture in the new concept stores. Those stores will have Scandinavian-looking cafés with fully licensed bars, serving breakfast, lunch, and dinner.”
Sorry, but no. The real difference between the smaller stores and B&N comes down to two things. First, stock. The smaller stores are BOOK stores. The customer knows the moment they walk into a smaller, locally owned store or chain that the emphasis is going to be books and magazine. You know, stuff you can read. They don’t have to wade through displays and aisles filled with knick-knacks and toys and puzzles and who knows what else before they get to the books. The second difference is the staff. In the smaller stores, the staff usually knows the stock better, they have a passion for books and — gasp — they will order something for the customer if it isn’t in stock. I finally gave up trying to order anything from B&N because I got tired of having to educate them that there are books out there that weren’t on their shelves.
As for the cafe and being able to buy a drink — or three — as well as full meals? Sorry, while it is nice to grab a cup of coffee while shopping, I don’t go there to eat. From a merchant’s point of view, there are going to have to be safeguards put up to make sure those who buy liquor don’t go wandering the store. Those same safeguards have to be in place to make sure the liquor doesn’t go outside the shop. The easiest way to do that will be to make sure nothing leaves the cafe and that sort of defeats the purpose. How often do you see someone at B&N buy their coffee or tea and then go wandering through the rest of the store?
The New Yorker hits the proverbial nail on the head with this, “Riggio may be missing the bigger lesson of independent bookstores and the intangible experience of shopping there. The independent bookstores that have proved successful are uniquely suited to the community they’re in.” Unless and until B&N recognizes this, it will continue to struggle. As long as it continues to use a system where what sells in major markets determines what is on the shelves and for how long in other markets across the nation, he fails to get the “uniquely suited for the community they’re in” aspect.
Finally, there was this:
“The No. 1 consideration of where someone will shop is how close it is to where they are,” he said. “It has nothing to do with pedigree or branding. If there’s no bookstore close to them, they’re more likely to buy online. If there’s one close, they’re more likely to buy if it’s a block away.” His target market is the same as other book retailers: young, educated customers, and women with small children.
First, not only no, but NO. Price is often the defining determination on where a customer will buy a book. Indie bookstores have come to understand that they have to do something to get customers through the door. They do this in a number of ways. Part of it is location. Foot traffic is important. Part is ambiance. Part is staff. A lot of it comes down to this — once the customer is in the door, they make him feel important and welcome.
As for the target market, what? What about those who are older and have disposable income and time to read? Those customers are the ones more likely to buy a physical book than an e-book. They have more time to go to the bookstore and browse and, duh, make impulse buys than a mother with kids in tow.
And folks wonder why I have little faith that B&N will survive long term.
What are your thoughts?
And now for the mandatory promo bit.
Witchfire Burning (Eerie Side of the Tracks Book 1) is now available for purchase.
Long before the Others made their existence known to the world, Mossy Creek was their haven. Being from the wrong side of the tracks meant you weren’t what the rest of the world considered “normal”.
Normal was all Quinn O’Donnell wanted from life. Growing up on the “wrong side of the tracks”, she had been the only normal in the family. The moment she was old enough, she left and began life as far from her Texas hometown as possible. Now she has a job she enjoys and a daughter she loves more than life itself. Their life is normal, REALLY normal, until her daughter starts calling forth fire and wind.
Quinn knows they must go back so her mother can help five-year-old Ali learn how to control her new talents. But in Mossy Creek nothing is ever simple. Quinn’s mother has gone missing. Secrets from Quinn’s past start coming back to haunt her.
And the family home is more than a little sentient.
Can Quinn keep everyone — particularly Ali — safe? And will she ever get back her illusion of normalcy?
Witchfire Burning is the start of a new series. However, it takes place in the same town as Slay Bells Ring and some of the same characters are present in both. Both have a little bit of mystery and a little bit of romance. Witchfire adds in an urban fantasy note as well. While it wasn’t a book I had planned when I sat down at the beginning of they year to figure out my publication schedule, it’s one that decided it needed to be written and I had a blast doing it. I hope you guys all enjoy reading about Quinn and company as much as I enjoyed writing about them. Also, for those who prefer print versions, it should be available in approximately two weeks. I’ll make an announcement when that version is ready.
Also, Skeletons in the Closet, a novella in the same series as Witchfire, will go live on Amazon later today, fingers crossed.