Genre hopping and launching series
On more good advice elsewhere, back in 2014 Lindsay Buroker released a new book series in a completely different genre than her norm, under a closed pen name. Given that she had no marketing advantage, didn’t send it to the email list, or announce it on her social media, it was like launching a new author – but with more experience. She not only tracked the initial launch month, she also did a 10-week followup.
Read up on what she did, what worked, what she wished she’d done differently, and then remember that the market has changed in two years – so some strategies that were very good then may not be the best ones now. However, it’s far better to have a good example that’s a little dated than none at all.
Recently, Lindsay also wrote a post on Genre-Hopping, as she has more experience with crossing genres since then.
Back to a note from 2014, Here’s a podcast. The first half is Lindsay talking about the series launch, but there’s a different and valuable piece for y’all on the second half: Adam Poe talks about positioning and pricing on Google Play. As of the last time I checked (a couple months ago), the Google’s automatic-discount chart at the bottom (below the podcast) is still good for determining what to set your price in order to get the price you want for consumers. He starts at 42 minutes, 45 seconds.
Also, links to the posts on kboards threads with “how-to” for uploading on google play, and on the dangers of being on google play, at the bottom of the post.