Author Earnings just did an in-depth analysis of the romance genre, and presented it at the RWA (Romance Writers of America).
Those of you who are not romance writers, you should really, really go read it! Why?
1.) Romance is the biggest, and most competitive genre in fiction. If you want to see a marketing trend coming, it’ll hit romance 6-12 months before it shows up in Science Fiction & Fantasy. So pay attention to the cutting edge of the market!
For example, just as the post Tuesday asked about KU vs. Non-KU, vs. authors with some books in and others out… the report broke that down for romance. Other questions include breaking out how many books have to be in a series before a permafree first in series makes money instead of losing it, what price points are selling (inside & outside of KU), and how many books an author has to publish before they “break out.”
You might be surprised… 🙂
US trad print SF&F sales (hardcover & paperback) = roughly 47M units a year:
– 34M of that is categorized as Children’s Science Fiction/Fantasy/Magic;
– 13M of it is categorized as Adult Science Fiction or Adult Fantasy.
Add the 15% or so non-Bookscan sales, and you get to 52M.
When it comes to ebooks, trad SF&F sales on Amazon.com are running at around 23M units for Kindle. Add in iBooks, Kobo, Nook, etc. and we’re talking about 33M or so total SF&F ebooks for trad.
So that’s 85M US trad SF&F sales annually for adult+children’s print+ebook combined.
OTOH, indie SF&F ebook sales on Amazon.com are at 32M units for Kindle, which, when you add in iBooks, Kobo, Nook, etc. will total out somewhere between 38M and 40M. Almost all of that is adult SF&F, not children’s (although Teen/YA makes the distinction murky).
Which means that more than half of all SF&F ebooks sold in the US — and nearly a third of all SF&F books *of any format* sold in the US, including children’s books — are indie.