Ebook Cover Typography
Last week I talked about selecting the right art for your cover. Remember, it’s not about recreating a scene from the book (which rarely if ever works) it’s about marketing the whole book. Now, we’re going to do the most important part of the cover. “But wait,” you say,” a book cover is all about the art!”
Nope, wrong. A book cover is all about the text. Without the text, your reader is lost. Who wrote this? How will I find it? What’s it about? The title and author name are absolutely vital. Let’s put it this way. You could have a solid color (well, okay, maybe a little grunge or somethin’ going on!) cover, and if the text is right, that’s all you need to attract the eye. The typography in a perfect situation is part of the art of the cover, and it wouldn’t look right without it.
A few rules of thumb…
Make the author’s name big. Really big, bigger than you think you need to. When a reader sees an ebook for the first time, they see it in thumbnail, and they need to be able to see the author’s name and read it. The title should probably be almost as big… and the title should not be a very long one. I’ve made that mistake. The story of Little Red-Hood and the Wolf Man is a terribly long title.
Do not, under any circumstances, use a font that you would use inside of the book. No Times New Roman, Calibri, Georgia… it will look wrong and put your readers off even if they couldn’t say why. Ideally, you would use a free font or one that you have purchased and are sure you have commercial rights for (do check. Some are licensed for personal use only). I use dafont recently because I can open the search options and sort for 100% free or public domain.
No, you don’t want a font that is hard to read on the front cover. But you do want a font that subtly signals what genre you are presenting. Look at Anita Semi-Square and tell me what that reads like, then go take a look at Endor… one is great for SF, the other for Fantasy. You wouldn’t want to mix them up!
Never use more than three fonts or variations on fonts on a cover. This is something I learned in general graphic design more than a decade ago, but it’s a universal. You could have a title font, a complementary author name font, but then for other text elements, I’d stick with either the author name font, or an italic version of it, if you must.
Don’t put too much, or too little, on a cover. Go grab a book by a traditional publisher, and take a hard look at it. Chances are, you will see between 4-5 text elements. Title, author name, blurb, and either ‘bestseller’ type text, or ‘series name’ type text. You might see all of those. If you put out a cover with only Title and Author name – and those very small – it’s going to look amateur to your readers. They might not be able to say why, but they will notice.
So… I decided I needed to re-cover Vulcan’s Kittens, which might not be the first book cover I ever created, but it is close. It was badly dated, with the art appearing ‘in a box’ which is now a dead giveaway for an indie or self-published title. Don’t do it. Seriously, it looks bad. The first thing I did was to go looking for the files… and discovered that I had not kept the original Gimp files. Without the ability to pull it apart into layers, I was forced to create the whole thing from scratch. So I painted an eye… LOL. You don’t have to do that, I’m just a little crazy.
I wanted a darker cat, as the original cover art is a photo of a sandy tabby, and none of the kittens in the story are sandy-colored. And I wanted to keep my text for the title in keeping with the mythology theme. Most of all, I wanted to keep the cover in a similar design to the other book in the series, The God’s Wolfing, which is an important thing to keep in mind.
I began with a new image in Gimp (I am using Gimp because it’s free, powerful, and if you use the other programs you ought to be able to backtrack easily from it), set to the dimensions I would need if I am using this in print (which I will be). Then I opened the art as a new layer, sized it and tweaked it until I was happy with it, and started laying text on it.
I created a transparent layer above the art, but you don’t have to do this step, as each text element will appear as a separate layer. This does, however, give you an idea of what the art looked like when I started. You will see later that I changed it when close to finished.
I started by looking online to find a font, since I don’t have all my fonts on this computer yet. Once I had a couple of options uploaded, I created a text box, wrote the title, and sized it. Keep it from touching the edges – you will need at least a 1/4 in bleed if you take this cover to print. See that you can adjust color, kerning, and spaces between lines to keep your words straight. I applied a couple of filters to this text, a bevel to make it look raised, and a drop shadow to make it look like it is floating above the art. Because I was playing with a fire theme for this book, I went with red and yellow.
Later, on the Author Name, you will see I’ve applied a gradient to give the text more life. You do not have to do all of these. You should do something, so it’s not flat on the page. Give your text some life!
Skipping ahead a bit, you will see what I’ve done. The series identifier is near the title. It would look off if it were closer to the author name than the title. My last name is very big, and first name tucked neatly away. You do not have to – and if you look at bestseller titles, you will see most don’t – put both names on one line. I’ve increased the size of the art. I wanted the eye to be central, and, well, eye-catching. I might take a look at this in the morning and decide I want to change something, I often do after sleeping on a project. But I wanted to walk you all through the whys and wherefore’s of laying text on a cover.
I’m sure I’m missing something, but this is already pretty long. Ask in the comments, I will be around to answer questions today, as will others who can help.
Oh, and by the way, I have two ebooks on a serious sale today. Just in time for Christmas gifting, they’re a dollar on Dec 20th, but they will go up slowly for a few days, so jump on them now! Pixie Noir, which is usually $4.99, and Farmhand, my Lilania Begley book.