How much should you charge for your print book?
The answer is: it depends. First, are you planning on getting wide sales of your print book, or is it just there to make your ebook page look more professional, and more of a bargain?
This is a serious question: indie pub is still small press pub (just one-author houses), and can get into libraries and brick and mortar shops. It just takes more work, and usually more lead time between finishing the books and publishing them. In some genres, especially nonfiction segments where a large portion of the revenue is from talks and print books sold at same, the print version is more important than the ebook price.
Even in science fiction & fantasy, if you’re selling your book at cons, at the author tables or signings, you need to hit the price point that people are willing to pay out of pocket. (At cons, never go slightly above $20. The common ATM-issued currency is the top of your potential impulse purchase point, so either go big or keep it under $20. Last cons I checked, $10-$15 was the best price for easy change and moving units, but do your own research.)
If you’re going with wide distribution (available for libraries & bookstores to order), then you need to make sure you have enough profit margin built in that you don’t take a loss on returned books.
So, how about some hard data?
Author Earnings had a very useful slide in their DBW presentation – online print sales by consumer price points:
For the entire market:
For trade paperback, where most of us POD:
And for hardcover, to complete the set:
Yep, that’s what price points for print are actually moving in the market – and who’s pricing there.
Author’s note: I’ve scheduled this post ahead of time because I’m currently flying a pre-WWII airplane from Tennessee to Texas. Chances are high that when y’all are reading this, that I’ll be either in the air, or stuck in a small airport (pray God not a wheat field) waiting out bad weather. So if your comments get eaten by WordPress, they may take a while to show.