I said last week I was going to push the book on sale through social media and other avenues, then I would come back and show what that does for the book. So, without further ado because I spent yesterday working a convention here in my home town, and I’m headed out soon for another day of mercenary fun, are those results.

I didn’t get there without a little help from my friends – we never get very far without them, do we? My posts on the sale were shared far and wide, which is always a humbling pattern to watch, and I am very grateful for it. The above graphic is for orders, actual purchases of the book (in blue) and it’s sequels in yellow and red. You can see that little bump, tiny, about a week later? That’s the read-through starting to show up.

The KU reads flow through a series faster as the people who subscribe to it are the voracious readers, the whale readers who consume a book a day or sometimes more. It will take time for the effects of the sale to really show, but even in two weeks, they are there. The real impact is in picking up new-to-me readers who may go through my entire backlist, slowly but surely. And ideally I’d have a new release queued up a week or two after the sale, to get them reading into that book.
However, for a decade-old series, to be able to find new readers was enough for my purposes at this time. I’ll likely run an Amazon ad on Pixie Noir here in a couple of weeks (maybe in May) and see what happens with that. This sale tapped into a pool of readers who already know me, or of me. Finding readers who don’t know your stuff already is a great thing.
It’s slow, it’s small, and it’s satisfying. I’m not trying to grow by leaps and bounds. I’m not making a living writing, I’m simply building a fanbase and enjoying collecting data and learning from it. Right now I’m sharing that with y’all, and in time I will work at applying it to further growth for my backlist and future books.
But in the meantime, I have to get myself ready to be booth babe!

Which is in it’s own way collecting data! This small gaming con has fantastic energy, loads of small fans running around happily, and I’m hopeful for the future of books, games, and geeks.




One response to “Sell Through and Followup”
Thank you for the follow-up. That’s very helpful for planning sales and book releases relative to one another. And it’s good to see that “first on discount” still works, albeit more slowly than in the heady glory days back in … 2013-14. 😉
[Back in the early days is 2008. And we’re now indie semi-old-timers. Ye gads and little fishes!]