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Posts tagged ‘promotion’

It’s a business

There are times when I feel like I’m the crotchety parent sitting the kids down to tell them the facts of life. No, not those facts of life but the facts of life about business. It seems like almost every week there is a blog post or newspaper article about a bad contract or troubles in publishing or writers thinking about hanging up their keyboards. Why? Because all too many forget that publishing is a business and it needs to be treated as such.

I’m not going to discuss, at least not much, the publisher side of writing as a business today. Oh, there is plenty out there. Bad publishing decisions coming back to haunt the publishing company abound. But that’s not the point of today’s post. No, today I’m back on my soapbox reminding everyone who wants to be a writer that you have to remember that this is your business and you have to treat it as such.

Over the last couple of weeks, I’ve talked with writers, some traditionally published and others indie published, who went into this business with stars in their eyes and rose colored glasses firmly in place. The ones traditionally published just knew that once they signed the contract, the publisher would be spending all sorts of money to promote their book and make it into a best seller. The indie writers who are now wanting to go with a traditional publisher because — duh — they will get this huge advance and will be sent on tours to sign their books and will soon be playing poker with other best selling authors ala Castle.

That sound you hear, that slow thud-thud-thud is my head pounding against the wall.

It would be wonderful to live the life of Castle — less the murderers and other crooks trying to take pot shots at you every week. But that isn’t reality. The reality is that the vast majority of writers who have signed with traditional publishers see little if any real push from their publisher. In fact, the publisher — and the author’s agent — expect the author to do their own promotion. Oh, you might get reimbursed for your expenses if you go to a con or do a book tour but don’t bet on it. Don’t believe me that publishers aren’t spending as much on promotion of those authors they haven’t pegged as best sellers or the newest “best thing ever”? Think back to the last time you saw a book signing at your local bookstore. Now ask yourself how many times a year your local bookstore has such signings. How many of those are authors who aren’t best sellers or local authors?

Now, look at your local newspaper and tell me how large the arts section is and how many book reviews appear per week. Oh, wait. Sorry. Part of the reason there aren’t as many reviews is that there aren’t as many people reading the newspaper. Reviews, especially book reviews, were some of the first things cut when newspapers started cutting costs to make up for the lower advertising revenue and lower subscriptions rates. Few newspapers have their own book reviewers any longer and the books being reviewed are either best sellers or the newest best thing. Hmm.

But, Amanda, you get those huge advances and you don’t have to work any longer.

Wrong.

And this is where you have to remember that this is a business. Most advances, especially for “new” authors fall in the four-digit range. Yes, some new authors get more but they are the except and not the rule. You don’t get the advance all at one time and you aren’t going to see any more money from the publisher until you have earned out the advance and, believe me, that doesn’t happen very often. How can it when publishers use Bookscan to determine how many books are sold instead of a simple inventory tracker program?

That means you have to make sure you have a way to pay your bills between advances. This is why the vast majority of writers aren’t full-time writers. They have families to feed and are like me. They like having a roof over their heads and food in the fridge. Even if your first book is a success, you don’t know that the second book will be. More importantly, if you are publishing traditionally, you have no guarantee that the readers will remember you two years or more after your first book by the time the second book comes out. Remember, when you publish traditionally, you have no control over when your book is released and you are just one of many the publisher is having to slot into a finite number of slots per month.

I can’t repeat this often enough. Writing is a business and the writer is the business owner. Yes, you might sign a contract with someone to distribute your work (a publisher) and promote it (publisher or someone else) but it is still your responsibility to make sure the job is being done. You can’t just sign the contract and sit back and wait for the money to roll in, trusting the person you contracted with to do the job. You need to understand the supply chain for bookstores and the reality of how long a book is left on the shelves before it is pulled. You need to understand the financial aspects of the business and you need to study the numbers when it comes to sell through, resigning authors, etc.

What started me thinking about this again today was this article. The author in question signed a contract with a major publisher for her first book. It was critically acclaimed and not long before it was released into the wild, she quit her job. Yep, you read that right. The author quit her job — the job that helped support her family — so she could promote her book and write full-time. She did so after signing with the publisher for only this one book. There was no second book that would bring in additional advance payments. Nope. Just the starry eyed vision of living the life of a writer.

Now, I don’t want to kick this woman when she’s down but her story is illustrative of the problems so many writers — and folks who start their own businesses — face. They get a great review for a product before it hits the shelves and based on those reviews, quits their regular job to do this full-time. The problem is that reviews don’t always turn into sales and sales, especially for books, will slow down if the author doesn’t bring a new title out in fairly short order. For those authors going the traditional route, that very likely means no payments after the book is released because the advance isn’t earned out. So what are you going to do for money?

This particular author did finally go out and get a job — for awhile. But what struck me is that she doesn’t really seem to want to work. She would rather be writing but the worry and stress of not having enough money has shut down the writing. But a job makes her too tired to write. You see the circle. I feel for her but, to be honest, she needs to man up — or woman up — and realize that the situation she is in is the same one so many of us face on a daily basis. We face it and learn to live with it as we continue to write and put our work out there.

The lesson to be learned is that if you don’t have at least six months — preferably a year or more — of living expenses in the bank, do NOT quit your day job. If you are worried about putting food on the table for your kids or if you are worried about how you will pay the bills, do not quit your day job. It makes it more difficult to write, yes. But this is a business and you learn to adapt. You find the way to carve out time to write. But having all the time in the world to write isn’t worth anything if you are worrying about losing your home or having your utilities cut off.

It’s a business, damn it, and you need to look at it that way. Have your business plan. Have your promotion plan. Know that you aren’t going to get a regular salary that is the same from paycheck to paycheck.

And since I am a working writer, check out Sword of Arelion (Sword of the Gods Book 1).

War is coming. The peace and security of the Ardean Imperium is threatened from within and without. The members of the Order of Arelion are sworn to protect the Imperium and enforce the Codes. But the enemy operates in the shadows, corrupting where it can and killing when that fails.

Fallon Mevarel, knight of the Order of Arelion, carried information vital to prevent civil war from breaking out. Cait was nothing, or so she had been told. She was property, to be used and abused until her owner tired of her. What neither Cait nor Fallon knew was that the gods had plans for her, plans that required Fallon to delay his mission.

Plans within plans, plots put in motion long ago, all converge on Cait. She may be destined for greatness, but only if she can stay alive long enough.

Dagger of Elanna, the second book in the series will be released soon. You can check out snippets from the book starting here.

 

Think first

Oh my. I’m not sure I dare even try to do a post today. How can I follow Dave’s post yesterday? I don’t know whether to smack his sad puppy nose with a rolled up newspaper or just give in to the laughter. Maybe both. VBEG. Add to that a laptop that has decided it really, really likes give off-the-wall error messages (usually at the most inopportune times) and I find myself wishing I followed my own advice and had a backup post ready to go. I don’t, so I will try to push through before the laptop goes wonky yet again.

Over the last week or so, I’ve had occasion to talk with several authors who are looking at dipping their toe in the indie market. Each of them had one common concern — promotion. They recognized that their publishers weren’t giving the sort of promotion they had hoped for but feared it was better than what they could do for themselves. Even when I pointed out that they are already doing most of their own promo now, it took a while for the lightbulb to go on. They weren’t tying their FB posts, their tweets, their blogs, etc., as promotion. One of them actually talked about it as their author platform because that was the terminology the publisher had used. When he finally realized it was promotion, it was almost a V-8 forehead smacking moment. The look on his face was priceless. I have a feeling if we hadn’t been sitting in a public place, he might have banged his head against the desk.

Even once he — and the others — realized they are already doing most of their own promo now, they worried about how they would be able to do more. Did I know a good PR firm to promote their book? Who could they hire to make sure word of their book got out? That is when I wanted to pound my head against the desk. Why? Because I have yet to talk to any author who has been successful hiring someone to do the PR for them. (By success, I mean something that results in more than a temporary bounce in sales.)

The first rule you have to remember when you go indie is that it is a business, your business. That means you have to make informed decisions about what you are considering doing and you have to look at what the potential return on investment happens to be. Whether you are talking about editorial services, cover creation or promotion, you have to ask yourself one very important question: will you be able to not only make back the money you spend but then make a profit? The next question you have to ask is equally important: how long will it take for you to make back that money?

So, when I saw this post over at The Passive Voice yesterday, I quickly emailed the link to the authors I had been talking with. It is the tale of an author who learned the lesson of “if it sounds too good to be true, it probably is,” the hard way.

Let me start by saying that I almost passed out when I saw that the author in question spent $10,000 to launch a book. Of that, $3,500 was for cover design, interior design layout and proofreading. That, alone, was enough for me to bang my head against the table. I can’t speak about the interior design because I haven’t looked beyond the first couple of pages of the sample. However, the cover design is nothing innovative and nothing to stand out from all the other books like it. Then I noted — and did pound my head against the desk — that she paid for proofreading but not editing. What? If she has a publisher, and it sort of sounds like she does, then they should have done the editing AND proofing. If she doesn’t have one, then why pay for proofing and not editing?

The rest of the money, by far the bulk of it, was given over for promotion. Promotion that did not come through. You can read the post at TPV. Then follow the link to the original post. There were so many warning signs that the author ignored or let pass. I get wanting to avoid conflict. I get that she wanted to believe the promo folks would actually come through at the end. But there comes a point wher eyou have to remind yourself that this is YOUR business and you have to act in a businesslike manner. That means demanding accountings before the proverbial excrement hits the fan. That means doing the hard thing, even when you would prefer to keep your head down and avoid making the hard decisions.

I’m not saying that all those who promise to promote your book are con artists. I’m sure there are some out there who give a good value for your dollar. But, before you agree to go with one of them — and certainly before you give them any money — read every word of the contract. If you don’t understand it, have an attorney look at it. Ask for references and google the names of not only the company but any employee you might be working with. If you start working with someone and that person quits answering your emails or calls, escalate the matter to their supervisor asap. Don’t wait until it is almost time for your book to come out. Most of all, make sure there is an out clause in the contract, something that will allow you to vacate the contract for cause — and without accruing a penalty. There is one other bit of advice I’d give. Make sure they are willing to give regular accountings of not only what they have done but the time spent doing it, monies spent, etc. You are their client. That means they work for you and should answer to you and not the other way around.

Finally, remember that for all the money you spend before a book is published, you have to make that money back before you can say you have made any sort of a profit. So do the math and try to figure out how many books you would have to sell in order to become profitable. This brings up one last “don’t do this” warning. Don’t sign away a percentage of your roylaties. That leaves you with the onus of having to keep the books in such a way that you are giving regular accountings to someone else. It means you might be paying someone years after they last did anything for you. It also means you leave yourself open to a call for an accounting and that will put the burden on you to prove you only sold so many books. You pay for a service at the time the service is rendered, not in perpetuity.

Since we’re talking promotion, I guess I ought to do a bit myself.

Sword of Arelion (Sword of the Gods Book 1)

War is coming. The peace and security of the Ardean Imperium is threatened from within and without. The members of the Order of Arelion are sworn to protect the Imperium and enforce the Codes. But the enemy operates in the shadows, corrupting where it can and killing when that fails.

Fallon Mevarel, knight of the Order of Arelion, carried information vital to prevent civil war from breaking out. Cait was nothing, or so she had been told. She was property, to be used and abused until her owner tired of her. What neither Cait nor Fallon knew was that the gods had plans for her, plans that required Fallon to delay his mission.

Plans within plans, plots put in motion long ago, all converge on Cait. She may be destined for greatness, but only if she can stay alive long enough.

Kilted Dave has been kidnapped

. . . by a toddler and a very cute infant, both of whom think they need their Daddy’s undivided attention. So, here goes a repeat of our last promotion post. It is also your chance to add a comment about topics you would like the Mad Ones to discuss.

Changeling’s Island (Baen)

Dave Freer

Tim Ryan can’t shake the feeling that he is different from other teens, and not in a good way. For one thing, he seems to have his own personal poltergeist that causes fires and sets him up to be arrested for shoplifting.

As a result Tim has been sent to live on a rundown farm on a remote island off the coast of Australia with his crazy grandmother, a woman who seems to talk to the local spirits, and who refuses to cushion Tim from facing his difficulties. To make matters worse, Tim is expected to milk cows, chase sheep, and hunt fish with a spear.

But he’s been exiled to an island alive with ancient magic—land magic that Tim can feel in his bones, and sea magic that runs in his blood. If Tim can face down the danger from drug runners, sea storms, and the deadly threat of a seal woman who wishes to steal him away for a lingering death in the land of Faery, he may be able to claim the mysterious changeling heritage that is his birthright, and take hold of a legacy of power beyond any he has ever imagined.

***

Honor from Ashes (Honor and Duty Book 3)

Sam Schall / Amanda S. Green

War isn’t civilized and never will be, not when there are those willing to do whatever is necessary to win. That is a lesson Col. Ashlyn Shaw learned the hard way. Now she and those under her command fight an enemy determined to destroy their home world. Worse, an enemy lurks in the shadows, manipulating friend and foe alike.

Can Ashlyn hold true to herself and the values of her beloved Corps in the face of betrayal and loss? Will honor rise from the ashes of false promises and broken faith? Ashlyn and the Devil Dogs are determined to see that it does, no matter what the cost.

***

Sword And Blood (Vampire Musketeer Book 1)

Sarah A. Hoyt

The France of the Musketeers has changed. Decades ago, someone opened a tomb in Eastern Europe, and from that tomb crawled an ancient horror, who in turn woke others of its kind.

Now Paris is beset by vampires, the countryside barren and abandoned. The Cardinal has become a vampire, the church is banned, the king too cowed to fight.

Until now, the three Musketeers, Athos, Porthos and Aramis have stood as a bulwark against the encroaching evil, their swords defending the innocent and helpless.

But last night, in a blood mass, Athos was turned into a Vampire. And a young vampire orphan has just arrived from Gascony: Monsieur D’Artagnan.

Things are about to get… complicated.

***

ConVent (The Vampire Con Series Book 1)

Kate Paulk

A vampire, a werewolf, an undercover angel and his succubus squeeze. Whoever picked this team to save the world wasn’t thinking of sending the very best. But then, since this particular threat to the universe and everything good is being staged in science fiction conventions, amid people in costume, misfits and creative geniuses, any convetional hero would have stood out. Now Jim, the vampire, and his unlikely sidekicks have to beat the clock to find out who’s sacrificing con goers before all hell breaks loose — literally.

ConVent is proof that Kate Paulk’s brain works in wonderfully mysterious ways. A sarcastic vampire, his werewolf best buddy, an undercover angel and his succubus squeeze. The “Save the world” department really messed it up this time.

***

Inktail & Friends: A Coloring Book

Cedar Sanderson

Inktail is a coloring book for all ages, with designs that encourage the user to add their own creativity to the existing art. There is also a section on learning to draw your own dragon.

 

***

The Chaplain’s War

Brad Torgersen

The mantis cyborgs: insectlike, cruel, and determined to wipe humanity from the face of the galaxy.

The Fleet is humanity’s last chance: a multi-world, multi-national task force assembled to hold the line against the aliens’ overwhelming technology and firepower. Enter Harrison Barlow, who like so many young men of wars past, simply wants to serve his people and partake of the grand adventure of military life. Only, Harrison is not a hot pilot, nor a crack shot with a rifle. What good is a Chaplain’s Assistant in the interstellar battles which will decide the fate of all?

More than he thinks. Because while the mantis insectoids are determined to eliminate the human threat to mantis supremacy, they remember the errors of their past. Is there the slightest chance that humans might have value? Especially since humans seem to have the one thing the mantes explicitly do not: an innate ability to believe in what cannot be proven nor seen God. Captured and stranded behind enemy lines, Barlow must come to grips with the fact that he is not only bargaining for his own life, but the lives of everyone he knows and loves. And so he embarks upon an improbable gambit, determined to alter the course of the entire war.

***

Cascades (Wine of the Gods Book 24)

Pam Uphoff

Three stories and some out takes.

A collection of magic potions cascades through the lives of a desperate divorcee, the wannabe God of Thieves, a family of poor country trash, and an up-and-coming young officer.

***

Kraken Mare

Jason Cordova

Sergeant John Manning was a simple Marine who liked spicy foods, big guns, and even bigger explosions- so long as those guns and explosions weren’t pointed in his direction.

When offered a well-paying job after being unceremoniously drummed out of his beloved Corps on a medical discharge, he jumped at the opportunity for good money and the prospects of a bright future. For the first time in recent memory, John had a chance at life.

Then his life turned into a horror movie.

The secret research station hidden on the moon of Titan was not just any government facility. It harbored dark secrets and frightening realities. The scientists here have not only studied more than just the local fauna, but have discovered something far more important. A discovery which would shock the very foundations of the universe. Something out of a nightmare.

The depths of Kraken Mare hid a horrifying truth, and the unwitting Marine stumbled right into it.

***

Baptism By Fire (Edge of Faith Book 1)

David Pascoe

When a madman and a giant flaming thing attack James Lawrie’s Marine outpost, the medic and an explosively talented sergeant aren’t supposed to save the day. Life becomes no simpler when Petty Officer Lawrie returns home on leave to find federal agents investigating the disappearance of a young woman from his past. A young woman whose body turns up marked with eerily familiar symbols.

***

Stand Against The Storm (The Maxwell Saga Book 4)

Peter Grant

When duty and honor collide…

An emergency recall to his ship short-circuits Senior Lieutenant Steve Maxwell’s plan to get rid of a long-standing personal burden. Instead, he finds himself dumped into a war zone on a peacekeeping mission hundreds of light years away. He doesn’t have enough people, equipment or information. Left in the dark, he has to rely on uncertain allies with their own agenda.

Even worse, it’s not the Fleet’s war, so he’s not allowed to shoot back – much less shoot first. Neither side is observing civilized rules of engagement. The bodies are piling up.

Steve’s been ordered not to act… but there are times when cold, hard reality trumps orders.

Friday Promo Post

What’s a blog by a group of writers without the occasional promotional post?

Actually, this is the fifth Friday of the month and we suddenly realized no one was scheduled to blog today. This is what happens when you get a bunch of writers together, all of whom are fighting deadlines and real life. Cedar’s around here muttering about finals. Kilted Dave seems to think having a toddler and a babe in arms is enough reason to get out of an extra blog. Then there are little things like house hunting, jobs, deadlines. Lions and tigers and bears, oh my!

Changeling’s Island (Baen)

Dave Freer

Tim Ryan can’t shake the feeling that he is different from other teens, and not in a good way. For one thing, he seems to have his own personal poltergeist that causes fires and sets him up to be arrested for shoplifting.

As a result Tim has been sent to live on a rundown farm on a remote island off the coast of Australia with his crazy grandmother, a woman who seems to talk to the local spirits, and who refuses to cushion Tim from facing his difficulties. To make matters worse, Tim is expected to milk cows, chase sheep, and hunt fish with a spear.

But he’s been exiled to an island alive with ancient magic—land magic that Tim can feel in his bones, and sea magic that runs in his blood. If Tim can face down the danger from drug runners, sea storms, and the deadly threat of a seal woman who wishes to steal him away for a lingering death in the land of Faery, he may be able to claim the mysterious changeling heritage that is his birthright, and take hold of a legacy of power beyond any he has ever imagined.

***

Honor from Ashes (Honor and Duty Book 3)

Sam Schall / Amanda S. Green

War isn’t civilized and never will be, not when there are those willing to do whatever is necessary to win. That is a lesson Col. Ashlyn Shaw learned the hard way. Now she and those under her command fight an enemy determined to destroy their home world. Worse, an enemy lurks in the shadows, manipulating friend and foe alike.

Can Ashlyn hold true to herself and the values of her beloved Corps in the face of betrayal and loss? Will honor rise from the ashes of false promises and broken faith? Ashlyn and the Devil Dogs are determined to see that it does, no matter what the cost.

***

Sword And Blood (Vampire Musketeer Book 1)

Sarah A. Hoyt

The France of the Musketeers has changed. Decades ago, someone opened a tomb in Eastern Europe, and from that tomb crawled an ancient horror, who in turn woke others of its kind.

Now Paris is beset by vampires, the countryside barren and abandoned. The Cardinal has become a vampire, the church is banned, the king too cowed to fight.

Until now, the three Musketeers, Athos, Porthos and Aramis have stood as a bulwark against the encroaching evil, their swords defending the innocent and helpless.

But last night, in a blood mass, Athos was turned into a Vampire. And a young vampire orphan has just arrived from Gascony: Monsieur D’Artagnan.

Things are about to get… complicated.

***

ConVent (The Vampire Con Series Book 1)

Kate Paulk

A vampire, a werewolf, an undercover angel and his succubus squeeze. Whoever picked this team to save the world wasn’t thinking of sending the very best. But then, since this particular threat to the universe and everything good is being staged in science fiction conventions, amid people in costume, misfits and creative geniuses, any convetional hero would have stood out. Now Jim, the vampire, and his unlikely sidekicks have to beat the clock to find out who’s sacrificing con goers before all hell breaks loose — literally.

ConVent is proof that Kate Paulk’s brain works in wonderfully mysterious ways. A sarcastic vampire, his werewolf best buddy, an undercover angel and his succubus squeeze. The “Save the world” department really messed it up this time.

***

Inktail & Friends: A Coloring Book

Cedar Sanderson

Inktail is a coloring book for all ages, with designs that encourage the user to add their own creativity to the existing art. There is also a section on learning to draw your own dragon.

 

***

The Chaplain’s War

Brad Torgersen

The mantis cyborgs: insectlike, cruel, and determined to wipe humanity from the face of the galaxy.

The Fleet is humanity’s last chance: a multi-world, multi-national task force assembled to hold the line against the aliens’ overwhelming technology and firepower. Enter Harrison Barlow, who like so many young men of wars past, simply wants to serve his people and partake of the grand adventure of military life. Only, Harrison is not a hot pilot, nor a crack shot with a rifle. What good is a Chaplain’s Assistant in the interstellar battles which will decide the fate of all?

More than he thinks. Because while the mantis insectoids are determined to eliminate the human threat to mantis supremacy, they remember the errors of their past. Is there the slightest chance that humans might have value? Especially since humans seem to have the one thing the mantes explicitly do not: an innate ability to believe in what cannot be proven nor seen God. Captured and stranded behind enemy lines, Barlow must come to grips with the fact that he is not only bargaining for his own life, but the lives of everyone he knows and loves. And so he embarks upon an improbable gambit, determined to alter the course of the entire war.

***

Cascades (Wine of the Gods Book 24)

Pam Uphoff

Three stories and some out takes.

A collection of magic potions cascades through the lives of a desperate divorcee, the wannabe God of Thieves, a family of poor country trash, and an up-and-coming young officer.

***

Kraken Mare

Jason Cordova

Sergeant John Manning was a simple Marine who liked spicy foods, big guns, and even bigger explosions- so long as those guns and explosions weren’t pointed in his direction.

When offered a well-paying job after being unceremoniously drummed out of his beloved Corps on a medical discharge, he jumped at the opportunity for good money and the prospects of a bright future. For the first time in recent memory, John had a chance at life.

Then his life turned into a horror movie.

The secret research station hidden on the moon of Titan was not just any government facility. It harbored dark secrets and frightening realities. The scientists here have not only studied more than just the local fauna, but have discovered something far more important. A discovery which would shock the very foundations of the universe. Something out of a nightmare.

The depths of Kraken Mare hid a horrifying truth, and the unwitting Marine stumbled right into it.

***

Baptism By Fire (Edge of Faith Book 1)

David Pascoe

When a madman and a giant flaming thing attack James Lawrie’s Marine outpost, the medic and an explosively talented sergeant aren’t supposed to save the day. Life becomes no simpler when Petty Officer Lawrie returns home on leave to find federal agents investigating the disappearance of a young woman from his past. A young woman whose body turns up marked with eerily familiar symbols.

***

Stand Against The Storm (The Maxwell Saga Book 4)

Peter Grant

When duty and honor collide…

An emergency recall to his ship short-circuits Senior Lieutenant Steve Maxwell’s plan to get rid of a long-standing personal burden. Instead, he finds himself dumped into a war zone on a peacekeeping mission hundreds of light years away. He doesn’t have enough people, equipment or information. Left in the dark, he has to rely on uncertain allies with their own agenda.

Even worse, it’s not the Fleet’s war, so he’s not allowed to shoot back – much less shoot first. Neither side is observing civilized rules of engagement. The bodies are piling up.

Steve’s been ordered not to act… but there are times when cold, hard reality trumps orders.