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Posts by TXRed

Anyone Awake Yet?

So, those of us in the US are starting to awaken from the postprandial slumber induced by the gastronomic delights and excesses of Thanksgiving. Maybe.

It is time to think about holiday and post-holiday marketing and what will happen after this fiscal quarter wraps up.

A few predictions: 1) The management of Barnes and Noble will do their best to make the holiday sales look excellent and to make the fourth quarter’s numbers look beautiful. And if they are not, they will blame the ‘Zon.    2) Amazon will have a decent fourth quarter and will [one hopes] get the kinks worked out of the Amazon Print system that has replaced CreateSpace.  3) The Big Five will not be pleased about e-book sales, but will happily announce that people are returning to print books and all will be well, no need to panic, nothing to see here, move along. And just ignore the little voice behind the curtain reminding people that children’s books tend to be print, so the kids can have something to hold and unwrap (and chew on).

In other words, the sun will rise, birds will sing unless they are shivering too hard and their beaks are chattering, and people will buy stuff in November and December.

Do you, those who are planning to sell or have a special holiday sale, have everything ready to go?  You should at least have dates and titles sketched out, how much you are lowering prices and why. Is it to hook readers on your series? Is it to kick sales of your latest release(s) into higher gear to get word-of-mouth and reviews before the post-Christmas buying surge? Is it to gain visibility for a series that you are picking up again with fresher covers and new releases? What are your goals, what sales do you want to see, how are you going to discount and in which markets?

For new releases, what dates do you have to meet? Apple sent out their deadlines two weeks ago. I have not seen hard deadlines from the ‘Zon yet, and I’d plan on having everything ready by no later than December 5 for Kobo, in case they have another short-notice software and hardware update between December 18-January 7 as happened in 2013-14. I was not the only writer dismayed to find myself locked out of getting books approved that year.

Now that you are thinking that a turkey coma relapse might be good, let’s do something really scary…

Readers, when do you buy books for gifts and how often? My family is big on books as gifts, both for adults and kids. We used to do the combo packs of book and stuffed animal, but dust allergies and a new puppy precluded that. I’m 100% in favor of giving kids and older children print books, as well as gift cards for e-books. Luddite that I am, the less screen and the more page, the better I think it is for the under 13 cohort.

Do you give fiction or non fiction? Or do you give gift certificates and cards so people can pick for themselves?

My big point is that as readers and as writers, we look at the fourth quarter and books differently. We writers need to put on our reader hats and think about how we sell during this time, or if we would do better to avoid the December Crush and focus on the entire year. We don’t depend on Black Friday and Cyber Monday as much as others, thanks be, but it is a good time to get Eyes On Books for the future.

Me? I’m going to release the third Shikari book in December, and have plans to launch the fourth one in January or February. I also have two Merchant books to polish and get ready, and the last Colplatschki title. As for marketing and sales, well, you’ll just have to wait and see. 🙂

Edited to add: https://seekingalpha.com/article/4224316-barnes-and-noble-needs-turnaround-expert

Because fake-fur-lined reading socks are not going to be enough to save the books. No, I am not kidding. They are the first display when you walk into the regional B&N.

One Hundred Short Years…

A historian and novelist’s musing on history, fiction, and a milestone date.

The guns on the Western Front stopped firing one hundred years ago today. I am one link away from WWI, in that I have a friend and a supervisor who both knew relatives who participated in that conflict.

In some ways, the century that separates us from the end of WWI is amazingly short, because of the longer lifespans that developed in part because of medical technology and practices that arose from warfare in the 20th Century, and in part because of the documentation of that war. In other ways, it is hugely long. The world changed far faster between 1918 and 2018 than in most of the rest of human history.

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But I Pay all my Bills on Time!

Yes, but what happens when your publisher doesn’t?

Medallion Press has filed for Chapter 7 bankruptcy. That means it is going away, never to be seen again.

What about the publishing rights of the authors currently under contract? Read more

Something Spooky This Way Comes…

Nightmare fuel: invisible cat in the dark!

Ah, ghost-story and spook season! And the time for telling creepy and terrifying stories to make everyone nervous and edgy. There are a number of them going around, tales that will make writers twitch, glance over shoulders, and mumble about looking for silver bullets and crucifixes. Read more

Copyright, Rights-Claims, and Money: EU Regulation Questions

Although this applies primarily to internet content providers, specifically media outlets such as newspapers, TV, and news sites, the proposed revisions to European Union copyright and “Fair Use” rules could affect [afflict?] bloggers and writers as well, depending on how we use material and if we post things on-line for readers (Article 11) and the evidence requirements for proof of Copyright.

I’ve posted some info and links below the fold:

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Thinking Like a Stranger

A schematic of a patrician’s home/ware-house in the Hansa Museum in Lübeck, Germany. Author photo.

Well, that’s what all writers do, isn’t it? We get inside the heads of fictional people and other critters, find out their motivations (or give them some) and then see what happens. Right?

But what if you need a character with a mind that works in a very different way from yours? Read more

In Store, or Not In Store…

Since a wire got crossed somewhere, consider this a post-haste post in lieu of the normally posted publishing post.

While it is not as important as it used to be, there’s still something about seeing your work on the shelf for sale beside books by other “real” authors. However, for indie writers, and small press as well, even some medium presses, that used to be dang near impossible. That might be changing, especially for those who use Ingram-Spark/ Lightningsource for print volumes.

On the other hand… “Independent booksellers often talk about their tight bonds with their local communities, and, increasingly, one of the many ways in which they are engaging with those communities is by stocking self-published titles by local writers. For years, the libertarian and frequently contrarian nature of independent authors was at odds with the requirements of bricks-and-mortar indies; self-published authors were empowered by the emergence of online retailers that produced, published, and sold their works, and they didn’t consider how those books would be sold in physical stores. But the relationship between indie authors and indie bookstores has evolved, and numerous booksellers are willing to stock self-published titles—albeit within certain limitations.”

https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/78181-the-indie-author-indie-bookseller-relationship-warms-up.html Read more