What? Your objective is not to stop readers buying you? Well, mine neither. And to be fair, the author who failed to sell to me yesterday probably thought that he was enticing me to buy. Which is why -- besides the fact that I found the stupidity unedurable -- I'm writing this post. No, of... Continue Reading →
Inktail, Too
*peers at readers through screen* Sorry, for two things. One: I know the majority of you are not here for children's books, coloring books, or the illustrations. Two: I can't have coffee. I'm apologizing more for the second than the first. I'm not sure how I feel about it, yet. But I'd been having weird... Continue Reading →
Adding the Sizzle
There was an advertising saying somewhen, I don't recall where I first heard it, that you aren't selling the steak, you're selling the sizzle. Needless to say, making books smoke and sizzle isn't the way to sell them, but adding some polish is. To return to the metaphor I started exploring last week, of books... Continue Reading →
Pitching Woo to my Readers
Wooing, like buying and selling, is a business of trust. If you can't trust the other person, the lovemaking turns from hot to cold in a flash. I recently had an experience that dented my trust, and led to me trying something new that adds some security to my wee little publishing business. What happened... Continue Reading →
blurbs and descriptions
"Hello, I'm Dave... and yes, I, I... have a reading problem..." "Go on Dave, you're among friends here. We've all been there." "Well, I don't think I want to quit. But... but I need help." "Oh, none of us do, when you're deep in a great book. But the bastards put that Amazon link at... Continue Reading →