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Posts tagged ‘ebooks’

Museum Books

I was looking at one of the photos I took at the High Desert Museum in Bend, Oregon, when it crossed my mind to try and find copies of the books in their little library. Perhaps, I thought, all the old books will have entered public domain, and be readily available to those of us who are interested in history and have a slight budget.

Well, not quite. Oh, some may be in public domain, but not all are available free. I’ve compiled a list of the titles, which are linked to the ebooks I found. I’ll make a note if it’s free. I will also include a list of related books I found while looking, because as you know, going down the rabbit hole of book shopping means you always come up with more than you bargained for!

High Desert Museum Bend Oregon

Related Titles:

Pathfinders of the West Being the Thrilling Story of the Adventures of the Men Who Discovered the Great Northwest: Radisson, La Vérendrye, Lewis and Clark this one is free, it came up when I was trying to find The Great West. 

Growing up, my mother’s favorite book was Swiss Family Robinson. We read more than one copy to pieces, reading it out loud, and I think she used it as a study aid at one point. I wonder if she’s seen this one? American Family Robinson is a free ebook.

This one looks interesting, and the price is right for looking into it, The Great Lone Land A Narrative of Travel and Adventure in the North-West of America. 

I couldn’t resist this title! By the author of Beyond the Mississippi you will find The Secret Service: The Field, the Dungeon, and the Escape.

Now that we have all these books, what are we going to do with them? Well, personally I am going to do some research and plot out a book of deep space exploration on a hostile planet. I love reading tales of derring-do and scouting, have written some on a small scale, and why not? Sure, it’s been done. But there are stories hidden in these books that will be fun to blend into the mix. Life is more improbable than fiction, which might mean I have to tame down the wild tales of opening the West.

Or maybe I’ll start on the other project that my recent visit to Oregon sparked in my mind. A series of kid’s books, as my Mom’s friend Lee asked for, about ‘little mysteries’ things found in attics, or under the roots of a gnarled tree, or… I read a throwaway book on the trip (there was a lot of reading time in airports and on planes) which mentioned the old crusty tale of the Lost Dutchman’s Mine. I grew up with that story. I also grew up with my Dad avidly prospecting for gold. I’ve felt that fever as you slowly swirl off the black sand and see the glints of ‘color’ and I think it would be great fun to write some of that and this into tales to inspire young dreamers.

But most of all, this shows me how the internet has changed research. These books aren’t terribly old. They were behind glass, cut off from readers, a simple, static display that most people probably walk right by on their way to more interactive exhibits at the museum. However, with an hour of poking about on Amazon and the Internet Archive, I had found almost all of them for free or cheap. Suddenly, those forgotten books are accessible to all who have eyes to see and look again. So many stories, so little time.

 

Of Apple and Amazon and e-book sales

Sitting here this morning, wondering why I dreamed about having to bug-out because of an invasion of man-eating spiders (which, btw, are a lot worse than zombies because spiders can hide in much smaller places), I scanned the publishing news for the last few days and found myself wondering if we’ve stepped back in time. No, a quick glance at the calendar confirmed we haven’t. So I guess it is just more of the same-old-same-old while everyone waits to see what happens with the public hearing on copyright (and, yes, I will get to that but it will be next week. There’s a lot of material to wade through and I’m just now starting to feel well enough to do that sort of heavy reading)

The first example of how there are some in publishing that just don’t want to give up even in the face of overwhelming odds, is Apple. Even after losing the price fixing suit filed by the Department of Justice — and this after being abandoned by most of its named co-defendants when they settled the case instead of going to trial — Apple continues to fight. It now is trying to get the class action law suit against it dismissed. Now, most of the time, I wouldn’t think twice about this sort of thing. This isn’t one of those times. Apple is basically using the same arguments it used in the price fixing case to get this suit dismissed — arguments that obviously didn’t work. If you’ve already been told by a judge that your actions were not “pro-competitive and beneficial to consumers,” why are you still arguing it?

The only explanation I can come up with is that Apple simply isn’t used to losing. A company with very deep pockets, it rarely comes out on the short end of the stick. I have a feeling Apple will soon find itself on the short end again. Judge Cotes has already ruled once on this assertion and I don’t see her accepting it now. But Apple being Apple, they will keep trying and we will keep watching. More than that, considering how slowly cases proceed through the courts, the supervision period set out by Judge Cotes will probably have run its course before Apple exhausts all its appeals and then everything will be moot anyway.

Then there’s this article in Publisher’s Weekly about how the slowing e-book sales are a “mixed blessing”. When I saw the blurb for the article, I almost didn’t click over to the full piece. Part of me expected it to be another post extolling the fact that e-books really are nothing more than a flash in the pan and now that the “ooooh shiny” has worn off, folks will get back to buying print books. Fortunately for the continued existence of my laptop, it wasn’t all about that. The article does point out that you can’t keep up with triple digit sales increases over a long period of time. It also notes, as several of us here at MGC have, that the initial leap in sales had a lot to do with people buying e-book readers and tablets and getting books to go on them. That’s the sort of thing you see with any new tech. Just watch the increase in sales of video games over the next few months as the PS4 and XBox One — and the associated new gen games — hit the market.

However, this article — like so many others — is hampered by the fact that it is using figures that are no more accurate than BookScan sales numbers. That means whole markets are being left out as are a huge amount of indie and small press titles. Does this mean e-books sales haven’t slowed? Probably not. What I would bet on, however, is that they haven’t slowed as much as the study alleges and that means the gap between print sales and digital sales probably isn’t narrowing as much as is being assumed.

Don’t get me wrong. I’m not saying e-book sales are continuing to rising at triple digit levels. Nor am I saying the print section of the industry is doomed. My issue is that articles like this, based on data provided by third parties hired by interested parties in the debate, never give the full story. We don’t know what sources were used to determine sales. We don’t know if they used only sales from major publishers or from only members of AAP. We all know that studies like this can be manipulated and being the suspicious person that I am, I need to know the background information before accepting such a study at face value.

Then I came across this article from Dear Author and I thought that, for cone, I was going to have to disagree with them. But I can’t because I agree. The basic set up is this: a new e-book comes out and you buy it right away because you like the description or you’ve read other things by the author, etc. Being an e-book and (probably) written by an indie, you don’t mind dropping $4.99 or so for it. After all, you know the author’s work or you checked out the preview and it is less than that half-caf venti mocha you planned on for the afternoon.

So you click the pretty gold button on the product page and wait for the e-book to be downloaded to your e-reader or tablet and go off happily to read your new book.

Only to discover a few days later that the author has put the book on sale for 99 cents.

Now, $4.oo isn’t going to break me but, I guarantee you, I’m not happy to discover that I have just been penalized for being an early purchaser of the book. We’re not talking about a book that’s been out for months or even years. We’re talking about a book that has been out just a week or so. As Dear Author says, “Those on the pricing side can use price promotions to drive sales, but to do so at the cost of alienating loyal fans for not much long term gain seems counterintuitive.”

And that brings up the whole question of just when and how to promote your work which, in turns, brings up the question of do you go exclusively with one retailer or not. Amazon offers some great promotional programs for indies and small presses — if you go exclusively with Amazon for at least three months. If you ask three authors what they think about “limiting” yourself this way and you will get three different answers. One author will tell you that to go exclusive is to cut out sales venues and that means fewer sales. The next author will tell you that you should consider it but only after you’ve had your work out for at least six months or a year on all outlets to see where your best sales are. The third will tell you to definitely do it because Amazon is the gorilla in the marketplace and you can choose to not have DRM which means your buyers can convert their e-books into whatever format they want.

The correct answer is there is no correct answer. You have to decide for yourself what works best and, to do that, you need to know where your sales come from. You also have to consider how quickly you get paid. Then there is how quickly sales channels are updated so you can see what your sales trends are. But to simply discount an option because it comes from “evil Amazon” is to potentially cut off a viable promotional tool that can increase your sales.

Now, if the other outlets want to compete, they need to offer similar tools for authors. Frankly, I don’t want to write my book online using a retailers interface. I don’t want to wait weeks and months for a book to get through the review process (which I’ve been doing on a couple of titles and have finally pulled them and am resubbing them with some strategic changes in tagging and descriptions). I don’t want to risk having my books pulled from sales because someone thinks they are erotica based on a tag someone besides me put on them.

In other words, it is still up to us to keep on top of what is happening in the business. We have to educate ourselves about trends and programs and apps and all other things that can make our job easier and bring us into closer contact with our readers.

How to taunt your pet writer

And other charming things to do…
“Even better fun than force-feeding diabetics candy-canes, leading blind people over open manholes, and telling kids and Dave Freer there is no Santa Claus” -Ima Meeni (the late Ima Meeni. How dare he say that about someone I’ve been good* all year** for.)

I think the best is telling them that writing is the easy life, and they should try doing a real job. You get really cool purple smoke out of their ears with that one.

It’s almost as good as “I wish I had as much free time as you.”

Mind you for really really explosive reactions try the the well-tested “I’ve got a great idea for a fantasy/sf thriller etc. I don’t have the time to research it or write it, but you do it and give me 50 (0r 70 or 90%) (yeah, like authors are short of ideas. Well, maybe some are, but they just rehash the current politically correct garbage and no one raises an eyebrow. Try money or sales. They are really interested in those. I’m looking for just one more of AMW this month.
Make that two. Someone returned it. I hope not after copying it:-( Not a lot I can do about that except hope they have the fleas of 1000 camels infesting their armpits and fingernails which turn to fishhooks.)

An injured “I’ve just bought your book. (because I know you, not because I want to read such tosh). At $26 for a paperback don’t you think you’re a bit greedy!” Don’t listen or reply when they point out they get 64 cents and are in danger of starvation.

Another great reaction can be got with “You’re my second favorite author, after (Insert someone suitably despised#).

Tell them if you’re a first reader: “Your lead character has the same name as in a really well known book, I just can’t place it.” And then when they change it, tell them you were wrong

Tell them they ought to do some research about something they cannot help knowing, and you plainly don’t. Tell Sarah Hoyt her Portuguese character/ setting would benefit from research, tell Kate Paulk it’s a pity she knows nothing about Autralians or computers, tell Dave Freer that his South African character is just too American to be believable.

Finally tell the world that the book they worked long and hard on making entertaining but layered and complex with just about everything having multiple meanings and stories within stories… is a good airplane read because it is light.

By this time they’ll be gnawing the legs off concrete tables, joining the Finnish Foreign Legion or shooting themselves messily on the lounge carpet, which is such fun to watch.

And yes, all repeated examples taken from life. So: how about a few of your finest?

*for certain values of ‘good’.
** Time is an illusion. And I can’t remember before yesterday.
# I have, among others, got Atwood – gahhhhhhhhhh! Must be the lack of squids in space, which I will rapidly have to remedy rather than have that fate again.

Is Print Here to Stay?

Yesterday, Sarah pointed out a link that had been posted on Facebook leading to a post on the Wall Street Journal site reassuring readers that print is here to stay. Since I happen to believe there will always be a market, albeit a niche market, for print books, I didn’t have any issues with the article — until I started to read it. So, for good or ill, I feel the need to discuss what the author of the article, Nicholas Carr, had to say as well as some of the responses and their implications for readers and writers.

Don’t Burn Your Books — Print is Here to Stay appeared  online January 5th. It is, apparently, an updated version of an earlier post.

In the third paragraph, Carr comments that hard cover books are showing a “surprising resiliency” and that e-book sales growth has slowed markedly. He goes on to point out that the purchase of e-book readers has also slowed as consumer opt for “multipurpose tablets”. He concludes the paragraph with, “It may be that e-books, rather than replacing printed books, will ultimately serve a role more like that of audio books—a complement to traditional reading, not a substitute.”

So what is his proof of these conclusions? A Pew study he doesn’t link to — so we don’t know the size or make up of the study sample. The study allegedly shows a “modest” increase in the number of adults who read an e-book from 16% to 23%. The study also supposedly showed that”fully 89% of regular book readers said that they had read at least one printed book during the preceding 12 months. Only 30% reported reading even a single e-book in the past year.”

Okay, let me count the problems I have with what Carr has to say in that paragraph. First, I have problems with not being linked to the study. We don’t know the ages, locations or even the size of the test sample for the study. Did Pew talk to college students or people over 65? Did they talk to a cross-section of Americans geographically or only in one region? How were the questions phrased? What were the actual numbers? You get the drift.

As for a “modest” increase of 7%, well, that’s not so modest in my opinion. I’ll lay odds that if that had been a 7% increase in the number of people who had read a book, no matter what the format, Carr would have been crowing about how reading was growing by leaps and bounds. Such a declaration wouldn’t fit the message he is trying to get across, so he can only classify it as “modest”. Perhaps it would have helped if he’d included some additional information in the paragraph to explain why this is so “modest” of a gain.

Another indicator that he is, perhaps, skewing the results of the Pew study to meet his needs is how he phrases the last sentence: “fully 80%. . . only 30%. . .  .” Ask yourself this, considering the fact we don’t know who was surveyed in the Pew study, is it any surprise that the majority of readers had read printed books instead of e-books?

He notes that the Association of American Publishers reported a sharp decline in the growth of e-book sales, down from triple digits to 34%. Once again, he doesn’t link to the report. However, in July 2012, e-book sales surpassed hard cover sales for the first time in the US.  As for the fall from triple digits to double digits, that is only natural as more households already have e-book readers or tablets/smartphones capable of being used to read e-books. So the impulse buying that comes with getting a new device will have slowed. But there is another factor Carr seems to have overlooked or forgotten: traditional publishers and cost/reporting of sales. Many people who read e-books will not pay more than $9.99 for an e-book and that means they don’t buy an e-book from a traditional publisher when the e-book and hard cover are first released. So the reporting for those sales is delayed. Then there is the issue of how the sales figures are compiled. Are purchases from small presses and self-published authors reported? On the whole, no. So there is a big hole in the figures.

I think the statement that had me shaking my head the most was when Carr said “the shift from e-readers to tablets may also be dampening e-book purchases.” According to him, e-books lose their “allure” on tablets because they are competing with Facebook and games, etc. Sorry, but no. First of all, there are free apps for Amazon, Barnes & Noble, etc. Having a tablet or smartphone that can connect instantly to the e-bookstore of you choosing — unlike some e-book readers that require either a wifi hotspot or side-loading — makes tablets and smartphones good alternatives. The way to combat the so-called allure of games and Facebook is to write entertaining books. It’s the same reason you want a printed book to be good. You don’t want your reader setting the book aside to watch TV, etc.

Then there’s Carr’s comment that e-book bestseller lists have been “skewed disproportionally” toward fiction. WTF?!? How is that skewed? It shows that readers, on the whole, want to read fiction. Reading is a means of entertainment and escape.

But he overlooks another issue. Traditional publishers were slow to jump on the e-book wagon. Let’s be honest here, most non-fiction — at least non-fiction most people consider worth reading — comes from traditional publishers. So, if they weren’t in the marketplace, that isn’t the fault of the e-book reading public or the resellers like Amazon. That lies at the feet of the publishers.

Carr goes on to show his own prejudice about what books should be when he comments that e-books are like those mmpb books we used to be embarrassed to be seen reading. Those guilty pleasures we read once and then got rid of. You know what I mean: fiction. Not literary fiction, mind you, but fiction that told a good story or let us escape into a life we’d never have. According to him, the Fifty Shades of Grey phenomenon wouldn’t have happened without e-books. Of course, he doesn’t mention Harry Potter — which didn’t have e-books until recently — or Twilight, etc. But those, especially Potter, wouldn’t suit his purpose.

As a juxtaposition to Carr’s article, let’s note that print units fell 9% in 2012, according to BookScan. This pretty much matches the decline between 2010 and 2011. According to Publishers Weekly, the largest decline came in adult non-fiction ( – 13%). Mass market paperbacks fell 20.5%, slightly less than in the year before.

Publishers Weekly also reports that the number of people who read a book this past fall decreased 3% over the same time a year ago. Twenty three percent of Americans 16 years old and up read e-books. That is up 7% over the previous year — gee, here’s some of the information I was looking for when reading Carr’s article. PW goes on to report that the percentage of folks who read print books fell from 72% to 67%. I may have missed it, but I don’t remember seeing that reported in Carr’s article. Just like I don’t remember seeing that the Pew report included the information that “33% of Americans 16 and up had either a dedicated e-reader or a tablet, up from 18% in late 2011.”

Let’s be honest, print — especially hard covers — is here to stay, at least for the foreseeable future. E-books are still in their infancy. People who buy print books are more likely to continue buying hard covers because 1) they come out first, as a rule, and most people want to buy a book when it first comes out; 2) those who buy hard covers tend, as a general rule, to keep the book. They are the collectors, the ones with their own private libraries; 3) cover price aside, most folks are buying their hard covers at a discounted price either through Amazon or other on-line retailers or by using their “club card” for their favorite local bookstore. That makes them think they are getting a really good deal on the hard cover when they can see the publisher marked it at $25.00 and they were able to get it for $18.00 or so. Because of agency pricing, you don’t get that with e-books — yet. That will soon be changing, at least for most of the so-called Big Six publishers.

But Carr needs to remember that our world is changing. Our children are techno savvy. They aren’t intimidated by reading on a dedicated e-book reader or their tablet or smartphone. They like the fact they have instant access to most any book they want. They appreciate the fact they can carry hundreds of books around with them at any one time, more if they have an SD card filled with books as well. Then there are those who are environmentally conscious and appreciate the fact e-books don’t use paper, etc.

What that means, in my opinion, is that time will show e-books taking over a larger and larger portion of the market. It’s not going to happen overnight, but it will happen. The fact that you have major publishers with digital only lines now shows they feel this is the way of the future. Print books will remain, in fewer numbers and more of a niche market in the future. Frankly, I think we are going to see more and more expresso print machines popping up as publishers go to more of a print on demand model: you go into your local bookstore and browse. If you see a book you want, you go to the expresso machine — no, this one doesn’t give you coffee — and program in the appropriate title, etc., and it prints out the book, binds it, etc., right there while you wait. But even that isn’t going to happen quickly. If there is one thing I’ve learned about this industry, it’s that the traditional arm of it hates change more than most do and will drag its heels and kick and scream as it is forced into the current century.

There, but for fortune, go you or I.

 On another authors-only list I belong to a few of members (let it be said, mostly younger or fairly minor) authors were whinging about bookstores response to their august presence. It seems that bookstores — especially the big chain ones did not roll out the red carpet, and, um, actually treated them at best with bland indifference and at worst with hostility. The fault, it appeared, were these dratted self-pubs. People boring clerks with asking them for books which were obviously by them or their friend/cousin, and telling them how good they were. And worst, having signings in indies, signings which were always full of people.

How was anyone supposed to know the difference between real books and self-pubbed ones? From this the discussion flowed onto the fact that authors were expected to do all this damned publicity and marketing stuff…

Hmm. There is– as any slush-reader will tell you– a difference between 90% of slush and ‘real books’. Some of that 90% will make it into self-published book ranks. Most of those are so bad, and so unprofessional, that 10 seconds will tell you that they’re rubbish. However… that leaves the other 10%. Now, given that Old Fashioned Publishing takes about 0.1% of that 10%, and, as we all know, their selection process is such that at times we all wonder if they took a particular book from the 90%… so for every 1 book old-fashioned publishing brings out… there are 99 that are as good, or quite possibly quite a lot better, that they don’t. There are enough proofs of runaway best-sellers that were rejected over and over and over by publishing, until they found the right person on the right day. It’s not (especially as a newly published author or one whose success is shall we say ‘tepid’) that actually, between you and the authors of those 99 books, there is a real difference, except that on a given day you were luckier or more persistent than they were. What’s worse, they are getting (outside of brick and mortar) precisely the same amount of that damned marketing and publicity stuff you are — which is to say none that the author doesn’t provide for him or herself. To make it yet more irritating still, these independent upstarts are getting 70% of the sales price… and given the screwy Hollyweird tricks that Old Fashioned Publishing seems in a hurry to imitate, the ‘real author’ will be very lucky to see 10%… for which they’ll put paper copies of your books in a slowly diminishing number of bookstores that are closed to the self-published author. And that is probably it. That’s the difference. Given the real numbers of sales from those – being 1-5K for a noob sans push (ie getting the normal 4-5K advance)…. and therefore 1-5K eyeballs and word of mouth) the Old Fashioned Publisher wants 55-60% of your e-book income for ‘advertising’ very passively to at most 5K of people, a percentage of which are going to recommend your book. It doesn’t seem a hell of a deal to me. Might be worth it to get those 1000-5000 to know your name. But it’s not really grounds for feeling superior to anyone… Unless it is say “I got screwed more than you did.”

My own feeling on this is that resentment is being focussed on the wrong target. It reminds of my own days as a boot, when the Instructor NCO’s would make our lives a misery and then some smart alec Lieutenant would come along and say (and I translate loosely) “This is all the fault of those black #$@*& terrorist scum. They’re one that make you have to sh!t off like this.” And some people were stupid enough to believe him. The real answer for ‘real author’ is not that it’s some self-published self-publiciser that is making them not get the support and respect of the bookstores and even the public. It’s their ‘real publisher’ who isn’t earning his keep. They SHOULD either pay a hell of a lot more, or DO a lot more for their share. Estimates vary, but the actual cost of putting an e-book on the shelf with a good cover, proof reading, and some editing come in at around $1000 according to Konrath et al. You want original art, proper professional graphic art direction, top notch proof reading and good editing? You’ll get change out of 5K unless you pick a major artist .  And trust me, if you’re a noob, you’re not getting that from your publisher. The 1000 dollar deal maybe…. or to put it another way, if your $9.99 e-book (typical oldfashoned publisher pricing) sells more than 835 copies it actually paid all its costs for the 5000 dollar job, and the paper version’s costs too. Oddly the accountants won’t show it as profitable. And their ‘real retailer’–who is getting 40-60% of the income generated by the book–who isn’t earning his share either, with display, availability and hard-selling. So there you go. Next time someone gets poncy (and it won’t be me) about being a ‘real author’ ask them what was so sweet about being ripped off?

There are of course things that Old Fashioned publishers can and should do to make themselves valuable to authors. The first is of course to stop thinking they’re the only game in town and realise that their ‘suppliers’–if they really are ANY good as authors–will need to become assets to be cultivated and not disposable things of infinite supply (because at the level things of infinite supply, there are tens of thousand self-published competitors- who are as good or better for those customers). This involves a change of mindset and will, per se, not add appreciably to costs (because every time they dump an author who has built a small audience – that’s customers and money wasted). Which leads directly to stage two: if you need a contract that says to the author ‘you are bound with chains of adamantine to me to the heat death of the sun…’ you’re doing it wrong. Authors need to be content to stay, or for every one you trap, 5000 will fly and tell everyone to stay away. You’re not the only game in town. Get over it. If you’re offering two year contracts with the potential for extensions… well, a)you have real incentive to keep the relationship happy, b)if things do change, it’s not impossible to change terms. Yep, I know. Much better to lock them into a deal offering new manacle every twenty years and a transfer to the upper deck of oars if they make you more than two million a year. That was yesterday. Get over it, it won’t work any more. Accept that you will have to offer better incentives than going directly to KDP or PubIt does, for a share of the income. The share will have to be balanced by what you can offer to do: If you are willing to accept 20% then the author will settle for fairly little: Good transparent accounting and statements (which no Old Fashioned Publisher offers at the moment (12-18 months after sales being normal for statements and ‘questionable’ being common too), but Amazon gives day by-day); Rapid, timeous, frequent payment, at least quarterly (which once again they get without you. No Old Fashioned Publisher is reliable and timeous, and six months late is barely late at all). Then you’ll need to provide all the formatting, submission to outlets, proof-reading and covers and some editorial input. And that’s the BASIC. If you want more than 20% you’re going to have to start providing real marketing and promotion. Authors DON’T in general have the time and skill for this. This is what they would be willing to give you a bigger cut for. If you can turn their 1000 readers it into 100 000 readers… you’re golden. But work it out: anyone with a decent book, at a reasonable price (say 2.99) can in time, with effort, and their own push, sell 1000 copies. Sooner-or-later. So if an OFP is to be worthwhile: they must increase the income the author would get off 1000 copies at 70%. So for 20% royalty the author is looking at 1400 copies at least. For the roughly 55% most Old Fashioned Publishers want …. 4700 copies and the author is barely breaking even. If they push the price up (standard modus operandi ATM) … the author gets there faster, but fails to build readership – more valuable than $2093 would be. And the downside is that Old Fashioned Publishers have some skills at selling to book chains or distributors. They don’t have any more than Joe-the-author at selling to the public (which is what publicity and marketing really amounts to in the ebook world). Right now, they can’t offer you a 370% increase on your own efforts. But that is what they need to do. There are levers — other authors, hiring professional publicity people, expenditure on websites authors use and are supported in and fed readers by (not authors who who feed the publisher by), and give-aways, links to other books in their catalogue. But soon, otherwise, it will be very easy to tell ‘real’ authors from self-published ones. The ‘real’ ones will be the ones living under bridges…